1) Social media is not about selling but about engagement and building relationships. It requires choosing the right niche and having clear goals.
2) There are frameworks that can be used to plan and measure social media marketing efforts, including setting SMART goals and tracking key performance indicators.
3) Execution involves using different social networks and timing, as well as monitoring and measuring results, to achieve business objectives and ultimately the overall marketing goals of the organization.
The success of the modern marketing strategy is threatened by four distinct threats. This presentation reveals the four threats and the process necessary to achieve superior marketing results in a world where marketers are resource-challenged, yet the mediums, channels, and strategies continue to become more complex. Enter agile marketing, a process that helps marketers overcome the challenges and succeed.
Looking to growth hack your business in 2016? Here are growth hacking practices that we think will gain popularity and be crucial to business in 2016.
SEO
GROWTH IS PART OF YOUR JOB DESCRIPTION
CONTENT CREATION THAT ADDS VALUE TO CUSTOMERS
ONGOING USE OF NEW AND CREATIVE IDEAS TO INCREASE GROWTH
QUALITY BACKLINKING PROGRAMS
METRICS AND MORE METRICS
GOAL ORIENTED MARKETING
QUALITY OVER QUANTITY
BROAD VS. LONG-TAILED
FINDING NEW WAYS TO USE EXISTING CHANNELS
Asia Orangio - How to acquire your first 100 customersJoe Glover
Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you’ve never heard of them and the next second, they’re everywhere you turn.
Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.
The Essential Startup Marketing Playbook by Steve MannSteve Mann
These are workshop slides which take you thru all the elements of startup marketing - building the foundation with branding, personas, positioning and segmentation, getting started with sales and marketing mapping and metrics and finally determining how to execute with inbound and outbound marketing and the startup marketing technology stack
Get started with the Kapost Content Gallery and the Kapost Content Planner, two new packages helping you take control of your B2B marketing strategy today.
Watch the 15-minute webinar recording here: http://bit.ly/1KOEvqH
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
The success of the modern marketing strategy is threatened by four distinct threats. This presentation reveals the four threats and the process necessary to achieve superior marketing results in a world where marketers are resource-challenged, yet the mediums, channels, and strategies continue to become more complex. Enter agile marketing, a process that helps marketers overcome the challenges and succeed.
Looking to growth hack your business in 2016? Here are growth hacking practices that we think will gain popularity and be crucial to business in 2016.
SEO
GROWTH IS PART OF YOUR JOB DESCRIPTION
CONTENT CREATION THAT ADDS VALUE TO CUSTOMERS
ONGOING USE OF NEW AND CREATIVE IDEAS TO INCREASE GROWTH
QUALITY BACKLINKING PROGRAMS
METRICS AND MORE METRICS
GOAL ORIENTED MARKETING
QUALITY OVER QUANTITY
BROAD VS. LONG-TAILED
FINDING NEW WAYS TO USE EXISTING CHANNELS
Asia Orangio - How to acquire your first 100 customersJoe Glover
Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you’ve never heard of them and the next second, they’re everywhere you turn.
Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.
The Essential Startup Marketing Playbook by Steve MannSteve Mann
These are workshop slides which take you thru all the elements of startup marketing - building the foundation with branding, personas, positioning and segmentation, getting started with sales and marketing mapping and metrics and finally determining how to execute with inbound and outbound marketing and the startup marketing technology stack
Get started with the Kapost Content Gallery and the Kapost Content Planner, two new packages helping you take control of your B2B marketing strategy today.
Watch the 15-minute webinar recording here: http://bit.ly/1KOEvqH
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Marketing Automation Meetup - Eloqua Lead ScoringDerek Bell
On the first Thursday of each month, we host a Marketing Automation Meetup. Generally supporting our Oracle Marketing Cloud Eloqua customers and prospects, these events provide a wide range of information and insight to support Modern Marketers. This event, held 16 April 2015, focussed on Lead Scoring.
How To Dramatically Increase Client RetentionSEOReseller.com
Getting people to your site is easy but keeping them coming back is the challenge. Join Clayton Wood as he talks about how to increase client retention.
In marketing, numbers are everything. You can't manage what you can't measure. However, tracking your success online can be a daunting task -- especially with all the terms and jargons that you have to learn. Don't worry, this is just in the beginning. Tracking your success online is not a Herculean task, it's just that there's a learning curve.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Marketing expert Bob London, president of London, Ink (www.londonink.com), presents a practical and engaging overview of Nurture Marketing, one of the fastest-growing and most profitable segments of the marketing mix.
Nurture Marketing is a process over time that moves suspects/prospects/customers along the cycle of Awareness > Education > Differentiation > Purchase, using both direct and indirect pitches and emphasizing push vs. “community”
This deck deck answers all your questions about the Inbound Business Bootcamp, a day-long event for top college seniors interested in jobs at high-growth technology companies. The bootcamp will be held Friday, February 20 at HubSpot headquarters in Cambridge, MA. Applications are due February 6, 2015.
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Marketing Automation Meetup - Eloqua Lead ScoringDerek Bell
On the first Thursday of each month, we host a Marketing Automation Meetup. Generally supporting our Oracle Marketing Cloud Eloqua customers and prospects, these events provide a wide range of information and insight to support Modern Marketers. This event, held 16 April 2015, focussed on Lead Scoring.
How To Dramatically Increase Client RetentionSEOReseller.com
Getting people to your site is easy but keeping them coming back is the challenge. Join Clayton Wood as he talks about how to increase client retention.
In marketing, numbers are everything. You can't manage what you can't measure. However, tracking your success online can be a daunting task -- especially with all the terms and jargons that you have to learn. Don't worry, this is just in the beginning. Tracking your success online is not a Herculean task, it's just that there's a learning curve.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Marketing expert Bob London, president of London, Ink (www.londonink.com), presents a practical and engaging overview of Nurture Marketing, one of the fastest-growing and most profitable segments of the marketing mix.
Nurture Marketing is a process over time that moves suspects/prospects/customers along the cycle of Awareness > Education > Differentiation > Purchase, using both direct and indirect pitches and emphasizing push vs. “community”
This deck deck answers all your questions about the Inbound Business Bootcamp, a day-long event for top college seniors interested in jobs at high-growth technology companies. The bootcamp will be held Friday, February 20 at HubSpot headquarters in Cambridge, MA. Applications are due February 6, 2015.
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
For details: https://techcloudltd.com/7-steps-to-an-effective-facebook-marketing-strategy/
Social Media is a basic marketing channel for organizations all things considered. The common question a couple of years back, “for what reason should our business utilize online life?” is presently being supplanted with, “By what method can our business development with social networking digital marketing?” An effective Facebook marketing strategy will help you to gather vast knowledge on it.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
Workshop delivered to the Kitchener-Waterloo Chamber of Commerce by Cheryl Mckinnon, CMO of Nuxeo - January 26, 2010. How to use social media to achieve business goals: lead/demand generation, customer service, competitive & market intelligence, recruiting & talent acquisition
10 steps to creating a B2B content strategyChris Bailey
Why are you creating content, who are you writing it for, and how will you help them in a way no one else can? Content that doesn't support your SEO strategy, isn't discoverable or doesn't level up to a wider message is a wasted opportunity, wasted marketing budget and, potentially, wasted new client revenue. A content strategy takes up-front work to get it right, but pays off long term in better SEO performance, more cost-effective use of marketing materials and better results.
7 Basics of Working Social Media Content Marketing StrategyAdsy
Would you like to know how to grow your social media channels and achieve better results?
Then check this guide with seven essential elements your social media content marketing strategy should have.
This slideshare gives you the step by step guide to becoming solidly connected with clients, prospects and stakeholders in a digital era. Real-time facts and stats of social media growth are paired with industry tested methods to bring a full outlook and strategic plan to meeting your customers where they are -online.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
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A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control.
This collection was built in early 2013. I'd love to update the collection. Please send any additional examples to kemp@kempedmonds.com or via twitter @kempedmonds
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
Another Brick in the Wall: Arbitrator Upholds Discharge for Offensive Faceboo...Kemp Edmonds
This is the publicly published case study of a legal case I worked on involving the dismissal of an employee based on their posts to Facebook.
This document was originally published by Field Law LLP.
Health Care Social Media Camp - Twitter PresentationKemp Edmonds
This presentation was originally prepared and presented to the Quality Forum Conference in Vancouver, BC on March 7th, 2012. Thanks to helpful resources and other storytellers. kempedmonds.com
Getting on the Bus: A Social Media StoryKemp Edmonds
This updated version was first given to Kwantlen University's BBA and Marketing program on October 26th, 2011.
This presentation was first given June 4th, 2011 at Social Media Camp Victoria.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Ethnobotany and Ethnopharmacology:
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Impact of Ethnobotany in traditional medicine,
New development in herbals,
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
5. 5 things everyone should know about Social Media It’s called social media not social selling Don’t forget everything you already know about marketing You’ve got to choose the right niche You have to engage You have to have goals
11. Some Reality 87% of Americans know of Twitter (Pew, 2010) 7% have an account 88% of Americans know of Facebook 40% have an account Your market may not widely use these tools. How much is one customer worth? How about one customer who refers five more?
12. More Reality Is your website ready to receive and convert? Do you have positive customer testimonials? Do you have a company blog? Do people pick up the phone? How quickly do you respond to email? Social Media often comes last and should.
13. Today let’s talk about Goals How Social Media fits in Frameworks & Planning Execution Examples
16. Examples: SMART Social Media Goals Increase unique visitors to our site by 5x from social networking sites (Analytics) after 5 months Increase blog/newsletter subscriptions by X% in 3 months by increasing distribution channels Increase FB Fans by X members in 8 weeks Increase Twitter mentions 300% in 6 months Increase interactions on FB page by 5/week*
18. Some FREE Tools Website Monitoring: Google Analytics Social Posts: Hootsuite (Ow.ly) Link Distribution: J.mp Facebook: Insights/Ads Email: Mail Chimp or Constant Contact Monitoring Google: Alerts Social Net Monitoring: Social Mention Dashboard: Netvibes Video: YouTube Insights, Flickr Stats
21. We need a framework A pragmatic approach using metrics based on sound business objectives To maximize understanding about the value of social marketing efforts A framework that delivers tangible results
39. TacticsBe Integral to the Community Raise Awareness Twitter Mentions Web Traffic from Social Sites Social Mentions
40. How to Measure:(measure over time) Twitter Mentions: http://search.twitter.com http://tweetbeep.com Lots of paid tools out there ADVANCED: Your mentions/your mentions + all competitor mentions Social Mentions: http://socialmention.com http://alerts.google.com http://netvibes.com Website Traffic from Social Sites: http://analytics.google.com Sources: Facebook, Twitter, YouTube, etc. BACK IT ALL UP WITH URL SHORTENING (http://j.mphttp://bit.ly)
44. TacticsDevelop affinity with target audiences Increase Engagement New fans, Followers Readers, Watchers Web Traffic from Social Sites + 2min Comments, Shares, Likes, Replies