Social media provides great customer connection tools – but does it have relevance when your customers are other businesses? This presentation was presented by Threesides marketing as a workshop session for the ACT Digital Enterprise Program in Canberra. It covers the opportunities for social media marketing in the Business to Business space, explore the best uses for the big platforms, case studies of other businesses and point you in the right direction to get results. This presentation is targeted specifically at businesses that market and sell direct to other businesses, not general consumer markets. This is an introductory to intermediate level session.