The document provides information on a marketing plan for Matrix Paradigm's Facebook page to promote a Neuro-selling technique event in Malaysia. It includes details on the current Facebook page traffic, objectives of increasing awareness and attendance, an advertising strategy focusing on content that meets psychological needs, and metrics for measuring success including Facebook Insights. It also recommends linking across social media platforms and developing a CRM to track customer behavior and stickiness over time.

2. Niche Consultancy Team
Ian Musya
General Manager
Caroline Melly
Finance Manager
Laban Bore
Public Relations
Manager
Philip Keter
Sales Manager

3. Vision
To be a honest and empathetic project team
that will be recognized internationally.
We are committed to growing as a consultancy
group and delivering value-added projects to the
end users.
Mission

4. Core Values
Core Values
Integrity &
Honesty
Superior
Customer
Service
Team
Work
Innovation
Results
Oriented
Quality

5. Agenda
Section 1: Define problem statement
Section 2: Case study
Section 3: Describe marketing plan
for adoption

6. Problem Statement
• Matrix paradigm offer training programs
to improve competencies of sales people
to achieve high sales performance.
• Create a marketing plan for an existing
facebook page.
• The plan will create awareness of Neuro-
selling technique 1st and 2nd June, 2016
event in Malaysia and to navigate
potential clients to attend the event.

7. Case Study (Neuro Selling)

8. Background (BrainTrust)
Braintrust help companies institutionalize visual storytelling and insights-based
selling techniques across the enterprise that create differentiation, an urgency to
change, and a clear buying vision for their customers and clients.
• Customers buy from people they TRUST and find CREDIBLE
• 53% of all buying decisions were dictated by the interactions and
conversations Executives had with the field sales organization.
• Field interaction had more impact than product (19%), brand loyalty (19%),
and price (9%) combined.
As such, BrainTrust believe that the success of your initiatives, product launches
and corporate strategy often boil down to how well your salespeople tell your
story.

9. Gain exposure via video marketing
whether live streams, Q&A, event
recaps, and announcements.
-showcase product and services
-demonstrate BrainTrust expertise
-give clients behind the scenes look
-clients testimonials
-create tutorials of procedures to help
clients
Average of 2 videos in a month
BrainTrust On Youtube

10. Background Smart Tribes Institute
Be an influential leader
“We’re now collaborating and communicating better, moving through healthy conflict to positive outcomes,
and we’ve increased our compassion for one another—absolutely critical given our breakneck pace of
growth.”
Dave Selinger
CEO, RichRelevance
Propel sales results
“We now have massive momentum… we have a clear and rapid path to increased sales, we’re getting more
meetings, closing faster, having more fun and lot less stress. I have new tools to develop my sales team faster
and keep them on track.”
Tom Moore
Dir. Sales & Marketing, Baxter Manufacturing
Create engaged culture
“The results have been remarkable. Our employees are more engaged and taking greater initiative, our
emerging leaders are learning how to be more effective and mentoring their reports to be the same, and our
company is reaping the substantial benefits.”
Michael VanErdewyk
CEO, ReliaMax

11. Smart Tribe’s Events
Promotion of events
messages follow 3 of the
Maslow’s hierarchy of
needs principles.
1. Safety
2. Belonging
3. Mattering

12. Marketing Plan For
Adoption
 What is the current facebook
site traffic?
 What are the objectives of the
marketing plan?
 What is the advertising
strategy?
 How to measure level of
success based?
 What is the marketing budget?
 Recommendation

13. Current Facebook Site Traffic
240 likes as at 6th May, 2016
Recent posting:
2nd May, 2016 0 likes & 0 share
28th April, 2016 1 likes & 0 share
25th April, 2016 2 likes & 4 shares
21st April, 2016 1 likes & 4 shares
Frequency of posting: Average of 3 day difference in between
postings

14. Marketing Plan Objectives
Cultivate a good relationship with customers - Understand what
motivates customer behavior, it has a better shot at influencing that
behavior by meeting their customers’ needs.
Advertising campaign scheduling - By knowing the precise needs, Matrix
Paradigm can run content at only certain times of the day, certain days of
the week, or start and stop advertising as necessary based on the needs
of the business.
Establish a following - Connecting with existing customers and contacts
across various social media platforms i.e. G+, Linkedin, Twitter, Youtube
Expand your social influence - Adding new, targeted connections to your
networks.

15. Advertising Strategy
Content should satisfy:
• Safety, Belonging & Mattering
• Truly engaging Values, Mission & Vision
• Create an identity that promotes Cultural Rituals
• Transparency, Accountability Structures, Feedback & Fairness
40%
30%
20%
10% Direct interaction via inbox
Audio-visual
Static images
Text

16. Measuring Of Success Tool
Facebook Insights tool measures interaction of users on the fan page.
Admin is able to determine:
• Best time of day to post
• Best day of the week to post
• Type of content most popular
Facebook Insights is constantly updated to reflect
page’s development and any patterns that may form.

17. Marketing Budget

18. Recommendation - Future
• Link different social media platforms to share same
information across and reach a wider audience.
• Develop one CRM to store client’s information from the
different social media platforms to observe the client’s
behaviour in relation to offering promotions.
• From CRM measure stickiness between periods
“Stickiness = Frequency * Duration * Site Reach”
• Narrowing down to a single user, marketers can find out the
frequency and monetary value of the particular user and be able to
predict if they will spend money or not again on the offering.
Lamb, C. W. (2012). Marketing. (illustrated, Ed.) Cengage Learning