This short webinar explores the key elements of creating a “Personal Brand.”

1. Building your Personal Brand
Russell Cummings
Strategic Business Development Pty Ltd

2. Why is a Personal Brand important?
Your current Personal Brand is what you are known for - so essentially
it is:
“What people say about you or your business when you are not
around”
Such as:
• They are a strategic thinker, they gets things done, they are
always innovating, they sap energy from everybody
Why is this important in the context of this workshop?
“To be effective in business you need to play to you or your
companies personal brand”

3. Why is Personal Brand important?
What would you say each of these people’s or organizations Personal
Brands are? Are they playing to their strengths for the benefit of their
business?

4. What is your Personal Brand/Strength?
I am known as…

5. Personal Brand Proposition
Great communicator
Strong skillset
People Person
Experienced
Knowledgeable
Trusted
Caring
Long term
Reliable
Win-Win
Caring: respecting the needs of others

6. Exercise: Personal Brand Proposition
Great communicator
Strong skillset
People Person
Experienced
Knowledgeable
Trusted
Caring
Long term
Reliable
Win-Win
Caring: respecting the needs of others

7. Leveraging your Personal Brand
• How can I use these strengths to commercialise these opportunities?
• How can I use these strengths to overcome these threats?
• What do I do to make sure that these weaknesses don’t spoil the opportunities
• What if the weaknesses combine with the threats. Corrective action?

8. One Page Plan

9. One Page Plan

10. • We will send you a link to copies of today’s PPT plus any resource
materials in the next few days.
• You can visit www.sbdbusiness.com.au and register for our free
newsletter, participate in our webinar programs and read blogs and
watch videos on a variety of business topics
More Resources

11. We develop a tailored solution to meet your specific needs:
– Coaching Support
– Group Interaction
– Online Resources
• All services are at agreed fixed price
• We can tailor a program from as little as $300pm for our virtual
coaching service
How do we work with businesses?

12. Send me an email, text message or
pick up the phone and let’s have a
hookup to see if I can add value in
your business.
Step 1

13. Send me an email, txt message or pick up the
phone and let’s have a short coffee meeting to
see if I can add value in your business.
Our next webinar is at 5:00pm (Brisbane time)
on Tuesday, 2 December 2014
and will cover “The Top 5 Trends in Australian Horticulture”
Upcoming Webinar

14. Russell Cummings
Business Consultant
M: 0414 929 585
W: www.sbdbusiness.com.au
E: russell@sbdbusiness.com.au
Thank You