The document discusses the importance of business networking and developing your personal brand. It emphasizes that networking is the most important job as the head marketer of your own brand. Building connections and visibility through networking leads to career advancement opportunities and access to valuable contacts and resources. Effective networking involves enhancing your professional profile, participating in industry events, and establishing yourself as a valuable connection for others through your expertise and contributions.

1. Business Networking Calfe & Associates Celeste M. Calfe, CMF www.calfeandassociates.com “ Helping People Achieve Success” Calfe & Associates

2. “ The Power of Business Networking & Your Personal Brand” Calfe & Associates

3. Why Network: The Building Blocks of the Successful Network Calfe & Associates Widen Your Circle Lot of Fun Favorable Results Valuable Leads

4. Business Networking Calfe & Associates Most Important Job – Head Marketer for YOU! Simple ― Hard ― Inescapable Required to Succeed Essential To Every Successful Career You

5. Business Networking is Productive & Fun…. That is why it will always be part of the Bigger Picture and Your Personal Brand! Calfe & Associates

6. Your Brand ― Givens ― You do not belong to any company for life. Your chief affiliation isn’t to any particular function. You’re not defined by your job title. You’re not defined by your job description. You are the CEO of YOU! Must believe in your Brand – YOU – to Succeed. Calfe & Associates

7. A Brand New World The distinctive Swoosh Coffee Travel Mug – Starbucks T-shirt with the Champion “C” – sleeve Jeans with prominent Levi’s rivets You’re branded, branded, branded…SO Why are you not advertising your brand?! Calfe & Associates

8. To be in business today, our most important job is to be the Head Marketer for the brand called YOU. √ Look to have the best season you can imagine in your field. √ Look to do your best work & chalk up a remarkable track record. √ Establish your own Nike Swoosh. Calfe & Associates

9. The good news….. EVERYONE has a chance to stand out. EVERYONE has a chance to learn, improve and build their skills & network. Calfe & Associates

10. How do you Market YOU??? Enhance your profile Sign up for an extra project inside your organization. Take on a freelance project with a totally new group of people. Teach a class. Contribute to a column or an opinion piece in the newspaper. It ALL matters! Way you handle phone conversations. Email/text messages you send. How you conduct yourself in a meeting. Calfe & Associates

11. Networking ― Givens ― Single most effective method for career advancement. On-going Process. Your Visibility Grows. Face-to-face with industry “insiders”. 70% - 80% of all jobs & 80% - 90% of all contracts are developed through networking. Calfe & Associates

12. It’s a People Thing… Networking is first and foremost a people business. You want to bring people and ideas together, but the last thing you want to do is waste others' time with empty promises. As a result, show your respect by inviting them to highly relevant events, where you are confident that they will meet someone who is or will be of interest to them. Calfe & Associates

13. Networking is fun! Business Networking can be fun and extremely beneficial. Calfe & Associates

14. When networking, spend most of your time and effort on people who can help each other in the LONG TERM…. This is a LONG TERM Project! Long Term NOT One Time Only Deal! Calfe & Associates

15. Bring your Brand and Networking Together… Few people have the capacity to make things happen. Even fewer can walk into a room, sit down with leaders from various companies, and present a vision and action plan to make something happen. If you can pitch to the industry leaders and interest them in what you have to offer, then they'll want you by their side. This is business networking. Shoving your card in their faces when they already get two hundred per day is not. Having them ask "who are you ?" is. Calfe & Associates

16. Be Unselfish… Do not be self-serving. Too many people were selfish when I was in school and started out in business. These people may even be around you as you read this; they are part of the setting and you cannot do anything about it. But know that it makes sense to sacrifice at times, and even if you do something that will not yield any direct results, it may be a great decision in the long haul. Calfe & Associates

17. Benefit of it all… Be sure that what you are doing yields some benefit; do not pretend to be a mover and shaker for the sake of saying that you are busy; know people and understand business. You will be measured based on results, so act smart and let your track record be the judge. Calfe & Associates

18. A highly effective networker will “work the net”,,, They will go into a function with a goal in mind. Calfe & Associates

19. Professional Communication & Networking Listening Clarifying Taking Time To Think Before Speaking Challenging Self-Imposed Limitations, Barriers And Beliefs Calfe & Associates

20. Calfe & Associates Networking Can Bless Us Or Stress Us

21. QUESTIONS? Calfe & Associates

22. Celeste M. Calfe, CMF Calfe & Associates P.O. Box 375 Natrona Heights, PA 15065 PH: 412-760-1619 [email_address] Calfe & Associates THANK YOU!