This short webinar explores the key elements of creating a “Personal Brand.”

1. CREATING INNOVATIVE BUSINESS MODELS
CREATING INNOVATIVE BUSINESS MODELS
BUILDING YOUR PERSONAL BRAND
Russell Cummings
Strategic Business Development
M: 0414 929 585
W: www.sbdbusiness.com.au
E: russell@sbdbusiness.com.au

2. BUILDING YOUR PERSONAL BRAND
2
© Strategic Business Development
Building your Personal Brand Webinar
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

3. BUILDING YOUR PERSONAL BRAND
3
© Strategic Business Development
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

4. BUILDING YOUR PERSONAL BRAND
4
© Strategic Business Development
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

5. BUILDING YOUR PERSONAL BRAND
5
© Strategic Business Development
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

6. BUILDING YOUR PERSONAL BRAND
6
© Strategic Business Development
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

7. BUILDING YOUR PERSONAL BRAND
7
© Strategic Business Development
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

8. BUILDING YOUR PERSONAL BRAND
8
© Strategic Business Development
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

9. BUILDING YOUR PERSONAL BRAND
9
© Strategic Business Development
Next Steps
Visit our website and watch the video and webinar library on a range of business
topics:
www.sbdbusiness.com.au
Email or call me to discuss your personal brand – russell@sbdbusiness.com.au/
0414 929 585
About Strategic Business Development
Strategic Business Development Pty
Ltd is an Australian based advisory
firm specialising in strategy,
planning, coaching and leadership
development programs.
We focus on growing, dynamic businesses with a long term future. Our experience
has shown that growing a business is a long-term commitment – although the results
can come very quickly – that requires: clear strategies, actionable plans and a
vibrant leadership team to create sustainable, long term profits.
http://www.sbdbusiness.com.au/

10. BUILDING YOUR PERSONAL BRAND
10
© Strategic Business Development
About Russell Cummings, Business Consultant
Company Principal, Russell Cummings, has over 26
years comprehensive experience as a
Management Consultant and Coach to family
business, industry organisations, corporations and
government.
He has worked with clients in a wide range of
sectors including: agriculture, manufacturing,
horticulture, Defence, public utilities, dairy, meat
processing, IT, printing, environmental, service
industries, R&D bodies, Local Government
organisations and Industry Associations.
Russell is an accomplished facilitator, coach and trainer with a clear focus on
converting Strategy into Action.
Until 2004, he was also a Director of changedrivers, an innovative firm specialising in
change implementation services. He moved to Bundaberg 8 years ago for family
and a lifestyle change.
Russell has particular expertise in business development and strategic planning. His
main areas of strengths include:
• Strategic plans,
• Business growth and improvement programs
• Business coaching
• Large group facilitation
• Effective leadership development programs
Specifically, Russell brings a pro-active approach to business and leadership
development based on a strong understanding of strategy, leadership, strategic
marketing, business profitability and efficiency.
He is currently working with clients in all Australian states, New Zealand and the
United Kingdom - geography is no boundary.
M: +61 414 929 585
W: www.sbdbusiness.com.au
E: russell@sbdbusiness.com.au