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A Bit About Me •
Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy
Why Employers Should Care Strong
personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways)
5 Questions Question #1 :
What are your goals? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable?
5 Rules Rule #1 :
Be Diligent Rule #2 : Be Consistent Rule #3 : Be Relevant Rule #4 : Be Interesting Rule #5 : Be Yourself
5 Steps Building lasting, effective
personal brands takes time and there is no one-size-fits-all process. Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat
Tools & Channels Tools &
Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, Ning, Linked-In, Twitter) • Events (create your own or hijack one) • Off-line & alternate publishing • The media Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc. • Donate your expertise to a cause • Develop a visible platform • Start & join conversations
“We are CEOs of our
own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters