Brand You : Personal Branding

Studio Science
Studio ScienceBrand / UX Design Consultant at Studio Science
BRAND YOU ®
INTRO TO PERSONAL BRANDING
A Bit About Me
• Husband and father to Scout, Daisy & Indiana

• President, Kristian Andersen + Associates

• Founder, Pathagility

• Founder, TinderBox

• Managing Partner, Gravity Ventures

• Lives in Arkansas works Indy
A BRAND IS
NOT A LOGO
A BRAND IS A COLLECTION OF

PERCEPTIONS
IN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF
 EXPERIENCE
   AND REFLECT
 REPUTATION
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
NONE OF THESE
 ORGANIZATIONS TREAT
   THIER BRAND AS AN
AFTERTHOUGHT, RATHER
IT SERVES AS THEIR KEY
    DIFFERENTIATOR.
BUT THOSE ARE
CONSUMER BRANDS
   NOT PEOPLE.
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Personal brands allow
individuals to differentiate
       themselves by
  consistently articulating
    and leveraging their
 unique value proposition.
WE ARE ALL
 BRANDS
If you’re not branding
  yourself, you can be
assured that others are
     doing it for you.
Brand You : Personal Branding
RateMyProfessors.com
IT’S A
BRAND YOU®
  WORLD
AND JUST BEING GOOD
 ISN’T GOOD ENOUGH
SIMPLE   UNIQUE   FOCUSED
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
A LESSON FROM
 THE KITCHEN
THE KITCHEN
  (The Craft / What You Know)

     THE DINING ROOM
(The Delivery / How You Share It)
WE’RE ALL IN THE
CONTENT BUSINESS
GETTING
TACTICAL
Why Employers Should Care
Strong personal brands add value to corporate brands!

• Publicity & Visibility
• Build Organizational Credibility
• Increased Engagement Levels
• Expands Influence
• Human Connection to the Organization
• Halo Effect (which works both ways)
5 Questions
Question #1 : What are your goals?

Question #2 : What do you value?

Question #3 : What are you passionate about?

Question #4 : What motivates you?

Question #5 : What makes you remarkable?
5 Rules
Rule #1 : Be Diligent

Rule #2 : Be Consistent

Rule #3 : Be Relevant

Rule #4 : Be Interesting

Rule #5 : Be Yourself
5 Steps
Building lasting, effective personal brands takes time and
there is no one-size-fits-all process.

Step #1 : Take Inventory

Step #2 : Develop a (Brand) Plan

Step #3 : Craft Your Identity

Step #4 : Choose the Right Tools & Channels

Step #5 : Measure & Repeat
Tools & Channels
Tools & Channels:
You have to use them to understand them
• Web sites
• Blogs / micro-blogs
• Podcasts
• Social networks (Facebook, Ning, Linked-In, Twitter)
• Events (create your own or hijack one)
• Off-line & alternate publishing
• The media

Don’t Forget to:
• Make yourself findable (SEO, social networks, etc.)
• Connect everything
• Cultivate relationships w/ the press, peers, competitors, etc.
• Donate your expertise to a cause
• Develop a visible platform
• Start & join conversations
“We are CEOs of our own companies: Me
  Inc. To be in business today, our most
important job is to be head marketer for the
             brand called you”
                 Tom Peters
Twitter:    kristianindy
eMail:      kristian@kaplusa.com
LinkedIn:   linkedin.com/in/kandersen1
Web:        kaplusa.com
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Brand You : Personal Branding

  • 1. BRAND YOU ® INTRO TO PERSONAL BRANDING
  • 2. A Bit About Me • Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy
  • 3. A BRAND IS NOT A LOGO
  • 4. A BRAND IS A COLLECTION OF PERCEPTIONS IN THE MIND OF A CONSUMER.
  • 5. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
  • 9. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR.
  • 10. BUT THOSE ARE CONSUMER BRANDS NOT PEOPLE.
  • 16. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
  • 17. WE ARE ALL BRANDS
  • 18. If you’re not branding yourself, you can be assured that others are doing it for you.
  • 22. AND JUST BEING GOOD ISN’T GOOD ENOUGH
  • 23. SIMPLE UNIQUE FOCUSED
  • 27. A LESSON FROM THE KITCHEN
  • 28. THE KITCHEN (The Craft / What You Know) THE DINING ROOM (The Delivery / How You Share It)
  • 29. WE’RE ALL IN THE CONTENT BUSINESS
  • 31. Why Employers Should Care Strong personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways)
  • 32. 5 Questions Question #1 : What are your goals? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable?
  • 33. 5 Rules Rule #1 : Be Diligent Rule #2 : Be Consistent Rule #3 : Be Relevant Rule #4 : Be Interesting Rule #5 : Be Yourself
  • 34. 5 Steps Building lasting, effective personal brands takes time and there is no one-size-fits-all process. Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat
  • 35. Tools & Channels Tools & Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, Ning, Linked-In, Twitter) • Events (create your own or hijack one) • Off-line & alternate publishing • The media Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc. • Donate your expertise to a cause • Develop a visible platform • Start & join conversations
  • 36. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters
  • 37. Twitter: kristianindy eMail: kristian@kaplusa.com LinkedIn: linkedin.com/in/kandersen1 Web: kaplusa.com