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Russell Cummings
www.shifft.com.au
LOWES SALES TRAINING
10 October 2018
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© Shifft 2018
SHIFFT
Lowes Sales TrainingPREVIOUS WORKSHOP
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© Shifft 2018
SHIFFT
Lowes Sales TrainingPREVIOUS WORKSHOP
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
THE BUSINESS ENVIRONMENT
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© Shifft 2018
SHIFFT
Lowes Sales TrainingTHE SHIFT IN SALES
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© Shifft 2018
SHIFFT
Lowes Sales TrainingTHE CHALLENGER SALE
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
SPOT BUYERS
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
OUR RESPONSES
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© Shifft 2018
SHIFFT
Lowes Sales TrainingSALES GAPS
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© Shifft 2018
SHIFFT
Lowes Sales TrainingSALES MINDSET
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
CUSTOMER VOLUME
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
OUR COMPETITIVE SALES PROCESS
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
CHALLENGER SALES PROCESS
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
TEACH & LISTEN
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
SPIN QUESTIONS
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
REFRAMING
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
SALES COMPETENCIES
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© Shifft 2018
SHIFFT
Lowes Sales Training
SALES COMPETENCIES NOW WHERE GAP
PROFESSIONAL
Tactical Planning
Analysis
Judgement
Follow through
Independence
IT Knowledge
Teamwork
Organised/Attention to detail
BUSINESS
Customer Knowledge
Product Knowledge
Organisational Knowledge
Organisational Vision & Purpose
BEHAVIOURAL
Self-Promotion (Call reluctance)
Energy
Influencing & Sales Ability
Oral Communication
Written Communication
Customer Service Orientation
Goal Orientation
Taking Responsibility
Resilience
COMPETENCY AUDIT
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© Shifft 2018
SHIFFT
Lowes PetroleumRESILIENCE
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© Shifft 2018
SHIFFT
Lowes Sales TrainingGROWTH MINDSET
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© Shifft 2018
SHIFFT
Lowes Sales Training
FIXED MINDSET GROWTH MINDSET (-5 to +5)
• Something you’re born with
• Fixed
• Come from hard work
• Can always improve
• Something to avoid
• Could reveal lack of skill
• Tend to give up easily
• Should be embraced
• An opportunity to grow
• More persistent
• Unnecessary
• Something you do when you
are not good enough
• Essential
• A path to mastery
• Get defensive
• Take it personal
• Useful
• Something to learn from
• Identify areas to improve
• Blame others
• Get discouraged
• Use as a wake-up call to
work harder next time
GROWTH MINDSET AUDIT
SKILLS
CHALLENGES
EFFORT
FEEDBACK
SETBACKS
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© Shifft 2018
SHIFFT
Lowes Sales TrainingGROWTH HABITS
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© Shifft 2018
SHIFFT
Lowes Sales Training
BELIEF BEHAVIOUR MODEL
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
BELIEF BEHAVIOUR MODEL
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© Shifft 2018
SHIFFT
Lowes Sales TrainingTIME MANAGEMENT
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© Shifft 2018
SHIFFT
Lowes Sales Traning
NOTES
YOUR 4 THINGS
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© Shifft 2018
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Lowes Sales Training
EMAIL TIPS
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© Shifft 2018
SHIFFT
Lowes Sales TrainingEMAIL TIPS
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© Shifft 2018
SHIFFT
Lowes Sales Training
NOTES
NEXT STEPS
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© Shifft 2018
SHIFFT
Lowes Sales TrainingONE PAGE PLAN
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© Shifft 2018
SHIFFT
Lowes Sales Training
About Russell Cummings, Business Consultant
Company Principal, Russell Cummings, has over
33 years’ comprehensive experience as a
Management Consultant and Coach to family
business, industry organisations, corporations
and government.
He has worked with clients in a wide range of
sectors including: agriculture, manufacturing,
horticulture, Defence, public utilities, dairy, meat
processing, IT, printing, environmental, service
industries, R&D bodies, Local Government
organisations and Industry Associations.
Russell is an accomplished facilitator, coach and
trainer with a clear focus on converting Strategy
into Action.
Until 2004, he was also a Director of
changedrivers, an innovative firm specialising in
change implementation services. He moved to Bundaberg 13 years ago for family and a lifestyle
change.
Russell has particular expertise in business development and strategic planning. His main areas of
strengths include:
• Strategic plans,
• Business growth and improvement programs
• Business coaching
• Large group facilitation
• Effective leadership development programs
Specifically, Russell brings a pro-active approach to business and leadership development based on a
strong understanding of strategy, leadership, strategic marketing, business profitability and
efficiency.
He is currently working with clients in all Australian states, New Zealand and the United Kingdom -
geography is no boundary.
M: 0414 929 585
W: www.shifft.com.au
E: russell@shifft.com.au
WHO IS RUSSELL CUMMINGS?

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Lowes Sales Training Workshop Notes and Presentation

  • 2. 2 © Shifft 2018 SHIFFT Lowes Sales TrainingPREVIOUS WORKSHOP ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 3. 3 © Shifft 2018 SHIFFT Lowes Sales TrainingPREVIOUS WORKSHOP ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 4. 4 © Shifft 2018 SHIFFT Lowes Sales Training NOTES THE BUSINESS ENVIRONMENT
  • 5. 5 © Shifft 2018 SHIFFT Lowes Sales TrainingTHE SHIFT IN SALES ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 6. 6 © Shifft 2018 SHIFFT Lowes Sales TrainingTHE CHALLENGER SALE ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 7. 7 © Shifft 2018 SHIFFT Lowes Sales Training NOTES SPOT BUYERS
  • 8. 8 © Shifft 2018 SHIFFT Lowes Sales Training NOTES OUR RESPONSES
  • 9. 9 © Shifft 2018 SHIFFT Lowes Sales TrainingSALES GAPS ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 10. 10 © Shifft 2018 SHIFFT Lowes Sales TrainingSALES MINDSET ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 11. 11 © Shifft 2018 SHIFFT Lowes Sales Training NOTES CUSTOMER VOLUME
  • 12. 12 © Shifft 2018 SHIFFT Lowes Sales Training NOTES OUR COMPETITIVE SALES PROCESS
  • 13. 13 © Shifft 2018 SHIFFT Lowes Sales Training NOTES CHALLENGER SALES PROCESS
  • 14. 14 © Shifft 2018 SHIFFT Lowes Sales Training NOTES TEACH & LISTEN
  • 15. 15 © Shifft 2018 SHIFFT Lowes Sales Training NOTES SPIN QUESTIONS
  • 16. 16 © Shifft 2018 SHIFFT Lowes Sales Training NOTES REFRAMING
  • 17. 17 © Shifft 2018 SHIFFT Lowes Sales Training NOTES SALES COMPETENCIES
  • 18. 18 © Shifft 2018 SHIFFT Lowes Sales Training SALES COMPETENCIES NOW WHERE GAP PROFESSIONAL Tactical Planning Analysis Judgement Follow through Independence IT Knowledge Teamwork Organised/Attention to detail BUSINESS Customer Knowledge Product Knowledge Organisational Knowledge Organisational Vision & Purpose BEHAVIOURAL Self-Promotion (Call reluctance) Energy Influencing & Sales Ability Oral Communication Written Communication Customer Service Orientation Goal Orientation Taking Responsibility Resilience COMPETENCY AUDIT
  • 19. 19 © Shifft 2018 SHIFFT Lowes PetroleumRESILIENCE ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 20. 20 © Shifft 2018 SHIFFT Lowes Sales TrainingGROWTH MINDSET ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 21. 21 © Shifft 2018 SHIFFT Lowes Sales Training FIXED MINDSET GROWTH MINDSET (-5 to +5) • Something you’re born with • Fixed • Come from hard work • Can always improve • Something to avoid • Could reveal lack of skill • Tend to give up easily • Should be embraced • An opportunity to grow • More persistent • Unnecessary • Something you do when you are not good enough • Essential • A path to mastery • Get defensive • Take it personal • Useful • Something to learn from • Identify areas to improve • Blame others • Get discouraged • Use as a wake-up call to work harder next time GROWTH MINDSET AUDIT SKILLS CHALLENGES EFFORT FEEDBACK SETBACKS
  • 22. 22 © Shifft 2018 SHIFFT Lowes Sales TrainingGROWTH HABITS ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 23. 23 © Shifft 2018 SHIFFT Lowes Sales Training BELIEF BEHAVIOUR MODEL ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 24. 24 © Shifft 2018 SHIFFT Lowes Sales Training NOTES BELIEF BEHAVIOUR MODEL
  • 25. 25 © Shifft 2018 SHIFFT Lowes Sales TrainingTIME MANAGEMENT ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 26. 26 © Shifft 2018 SHIFFT Lowes Sales Traning NOTES YOUR 4 THINGS
  • 27. 27 © Shifft 2018 SHIFFT Lowes Sales Training EMAIL TIPS ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 28. 28 © Shifft 2018 SHIFFT Lowes Sales TrainingEMAIL TIPS ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
  • 29. 29 © Shifft 2018 SHIFFT Lowes Sales Training NOTES NEXT STEPS
  • 30. 30 © Shifft 2018 SHIFFT Lowes Sales TrainingONE PAGE PLAN
  • 31. 31 © Shifft 2018 SHIFFT Lowes Sales Training About Russell Cummings, Business Consultant Company Principal, Russell Cummings, has over 33 years’ comprehensive experience as a Management Consultant and Coach to family business, industry organisations, corporations and government. He has worked with clients in a wide range of sectors including: agriculture, manufacturing, horticulture, Defence, public utilities, dairy, meat processing, IT, printing, environmental, service industries, R&D bodies, Local Government organisations and Industry Associations. Russell is an accomplished facilitator, coach and trainer with a clear focus on converting Strategy into Action. Until 2004, he was also a Director of changedrivers, an innovative firm specialising in change implementation services. He moved to Bundaberg 13 years ago for family and a lifestyle change. Russell has particular expertise in business development and strategic planning. His main areas of strengths include: • Strategic plans, • Business growth and improvement programs • Business coaching • Large group facilitation • Effective leadership development programs Specifically, Russell brings a pro-active approach to business and leadership development based on a strong understanding of strategy, leadership, strategic marketing, business profitability and efficiency. He is currently working with clients in all Australian states, New Zealand and the United Kingdom - geography is no boundary. M: 0414 929 585 W: www.shifft.com.au E: russell@shifft.com.au WHO IS RUSSELL CUMMINGS?