Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates.
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14. Your Customers
Why should I hire you
vs. another firm?
Your Recruiters
Your Leadership
Why should I change
what I’m doing today?
Why should I spend
money on this?
15. Your Candidates
Your Customers
Why should I respond
to you vs. the others?
Why should I hire you
vs. another firm?
Your Recruiters
Your Leadership
Why should I change
what I’m doing today?
Why should I spend
money on this?
26. Who is staying on your radar?
Who appears passionate,
engaged and informed?
Ac#vity
27. What does best in class look like?
Broader engagement
Net work engagement
A compelling, audience-centric profile
28. Hundreds of thousands
of active groups
Geography
Industry
Function
Seniority
Education
Expertise
Languages
Interests
More!
29. What does best in class look like?
Thought
leadership
Broader engagement
Network engagement
A compelling, audience-centric profile
30.
31.
32.
33.
34. A meme spreads or dies in a competitive
landscape depending on its relevance
~ Depending on its “stickiness” ~
The same is true for any piece of content
35. What content will people REMEMBER?
What will make them REMEMBER
YOU?
What will people want to SHARE?
37. Content Marketing for Recruiting
in 20 Minutes a Day
Conduct a
mini-interview
Blog post
based on
yesterday’s
interview
Engage those
who
responded to
the blog
Share some
curated
Content.
Add your 2¢
Monday
Tuesday
Wednesday
Thursday
Friday
Share some
curated
content.
Add your 2¢
Ask & answer
questions in
relevant
LinkedIn
groups
Share some
curated
Content.
Add your 2¢
Ask & answer
questions in
relevant
LinkedIn
groups
Share some
curated
Content.
Add your 2¢
Share some
curated
content.
Add your 2¢
38. What does best in class look like?
!
Thought
leadership
Broader engagement
Network engagement
A compelling, audience-centric profile
55. Um… sorry…
Why again do you
think I have time
for all this??
Efficiency
Effectiveness
Placements
Income
Do you have
ANY IDEA
what I’m dealing with over here??
70. Clear
Compelling
Best in Class
Speed
Quality
Brand Stewardship
Trust
Confidence
Efficiency
Effectiveness
Placements
Income
Customer Retention/Growth ✔
Recruiter Empowerment ✔
Reporting & Data Ownership
Profitability
71. Clear
Compelling
Best in Class
Speed
Quality
Brand Stewardship
Trust
Confidence
Efficiency
Effectiveness
Placements
Income
Customer Retention
Recruiter Empowerment
Reporting &
Data Ownership
Profitability