This document provides tips from Tim Savage on how to stand out as a business owner and consultant. It emphasizes developing a clear personal brand and niche, telling stories about how your solutions help clients, obtaining testimonials, and marketing through personalized communications. Savage advises business owners to define what makes them unique, clearly communicate their message, and leverage customer success stories and social proof in their marketing materials.

1. Tim Savage
Award Winning
Business Growth Advisor and
Inspirational Business Coach

2. Just who the hell is Tim
Savage anyway?
I was runner up in the
National Business Growth
Advisor Awards in 2012
and after spending 26
years+ in the Army, I’ve
built 2 separate
businesses since leaving in
2008 and I help people
get stuff done in their
businesses. I’m known as
the Chief of the ‘Get it
Done’ Police!

3. What drives me?

4. What drives me?

5. What drives you?
Why do you run your own
business? What gets you out of
bed in the morning?

6. How do you make yourself stand
out?
 It’s all about YOU
 What do you stand for?
 What makes YOU different?
 How do you get that message across
in all your marketing?

7. FACT:
All super successful
business owners
are all expert at
marketing & sales

8. Standing Out From
The Crowd

9. Personal Marketing
 What do you tell people when they ask
what you do?
 How do people describe you if they are
asked about you?
 How can we weave your niche into your
marketing?
 Niching gives you credibility, space and
price freedom

10. I’m the only accountant
that…
 No corporate boll**ks allowed!
 Create your category of one
 I’m the best, fastest growing, most
successful, smartest, best looking(!), only
one.
 In Newbury, Hampshire, Southern
England, in my sector or industry, unique
product or service

11. Lorraine Ashover
 The most successful cost reduction
consultant working exclusively in the
independent schools and academy sector!

12. The Best Businesses
Tell Stories
(that sell)

13. Stories about you and your
product make you different
 Your story matters HUGELY.
 What drives you? Why did you go into
business? Why do you work silly hours?
What makes you stand out? Don’t be
afraid to talk about yourself
 How has your product or service helped
someone?
 Marketing is about stories – of problems
being solved

14. Structure of a Story
Problem
Agitate problem
Your solution
Industry Solutions
Compare and contrast – don’t slag off the competition
Why is your solution better?
Proof that you can deliver
Social proof that others have succeeded using your
solution
 Offer
 Repeat the benefit
 Call to action









15. A simple story about not being
able to wear nail polish
 I can’t wear nail polish and I really want too.
(The problem)
 I can put it on but can’t take it off – allergic
to acetate, hate the smell, don’t like/can’t
use alcohol based products, chemicals in
remover. Also don’t like using oil based
products; husband allergic to acetate (Agitate
problem)
 Found an amazing all natural product that is
also suitable for vegans that has no smell at
all (solution)

16. A simple story about not being
able to wear nail polish
 Made in UK, totally natural, works brilliantly, no
reaction, smell free, national award winner (proof)
 Testimonials from happy and amazed customers –
changed my life, able to wear nail polish for the
first time in 20 years, feel like a woman again etc
(social proof)
 Try it and see for yourself with 25% off deal –
100% money back guarantee (offer)
 Remember all natural, suitable for vegans, works
as well as standard remover (reminder)
 Buy within 7 days to get offer (deadline)

17. Testimonials

18. Watch this

19. The most powerful
endorsement of your work –
giving you social proof and
credibility

20. Who uses testimonials?
No - I mean, really, really uses them!
Are they all over your website on every page?
Are they all over every piece of marketing you
send out?
Are they in every email you send out in your
signature block?
Do they have photos with them? Names of
people?
Do you use video testimonials?

21. Example of Good Testimonial
‘I employed Tim to overhaul my Aftersales
Division. In just 2 months he has increased
turnover by 28% and profit by 22%. He
fitted seamlessly into my team and has been
a pleasure to work with. Knowledgeable and
brilliant at what he does, I recommend him
to anyone seeking a business consultant who
delivers in spades.’
John Smith, Managing Director, ABC Co Ltd
(Picture)

22. Example Poor Testimonial
 ‘Tim did a great job for us and I
recommend him to anyone.’
John Smith, Managing Director, ABC Co
Ltd
(Picture)

23. Write them yourself
 Offer a draft testimonial – most will agree
it straight away and you’ve done the work
for them….and make it better!
 Ask permission to use it everywhere
 Ask for a video testimonial if possible –
the strongest possible recommendation is
through video

24. 5 ways to stand out
 Send personalised hand written thank you
cards to people who have done something
for you – including bought from you.
 Send stuff to people that they weren’t
expecting.
 Phone them up and talk to your customers –
no selling, just talking.
 Email your list regularly with cool interesting
stuff
 Smile and be nice to people!