Summarizing Chapter 1. "Defining Marketing For The 21st Century" from "Marketing Management" by Kotler, Keller, Koshi, Jha.

3. Structure of flows in
Modern Exchange
Economy.

5. A Simple Marketing
System.

7. Key
Customer
Markets

12. Marketplaces
Market spaces
Meta Markets

16. Market Places:Marketplace is regular
gathering of people for the purchase and sale of
provisions, livestock, and other goods.
Market Spaces:A Marketspace is an online
space that facilitates bi directional commerce.
Meta Markets: Meta market is thus, a place,
where everything connected with a certain
market can be found. It will bring all buyers and
sellers in one place for one purpose only.

17. Presentation by
YASH SHARMA
(IIT BHU)
(during a summer intern under
Prof. Sameer Mathur,
IIM Lucknow)

18. RECAP
1) Marketers and prospects.
2) Structure of flows in Modern Exchange
Economy.
3) A Simple Marketing System.
4) Key Customer Markets.
5) Marketplaces
6) Market spaces
7) Meta Markets