This document discusses the concept of retailing. It defines retailers as middlemen who deal directly with customers and link producers and customers through small transactions where they take title of goods. Retailers buy goods from wholesalers to resell through various in-store and non-store methods. The document also discusses different types of retailers, characteristics of retailing, factors influencing retail change, and the relationship between retailing and marketing.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
The retail strategic planning process starts with the identification of store's mission for its existence and hence the scope of the retail store. The mission of a store entails identifying the goods and services that will be offered to customers
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
The retail strategic planning process starts with the identification of store's mission for its existence and hence the scope of the retail store. The mission of a store entails identifying the goods and services that will be offered to customers
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
The report covers the dynamics of the supermarket industry in Bangladesh and the sourcing methods of the major players. Also the challenges and the ways to overcome them and take this industry further.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. Retailers
Retailers are middlemen
They deal with ultimate customers
They link producers and customers
Their transactions are small in volume
They take title of the goods
They buy from wholesalers for reselling
Products can be sold in person, by internet, or at
home
2/5/2023 Copy right reserved: Dr. Gopal Thapa 2
3. Retailers
Retailers are merchants whose main business is
selling directly to ultimate customers.
Peter D. Bennett
Retailer is a merchant middleman who is engaged
primarily in selling to ultimate consumers
Dictionary of Marketing
2/5/2023 Copy right reserved: Dr. Gopal Thapa 3
4. Retail Definition
any business that directs its marketing efforts
towards satisfying the final consumer based upon
the organization of selling goods and services as a
means of distribution.
David Gilbert
2/5/2023 Copy right reserved: Dr. Gopal Thapa 4
5. Retailing
Retailing encompasses the business activities
involved in selling goods and services to
consumers for their personal, family or household
use.
Barry Berman & Joel R. Evans
Retailing is the set of business activities that adds
value to the products and services sold to
consumers for their personal or family use
Michael Levy, Barton A. Weitz & Ajaya Pandit
2/5/2023 Copy right reserved: Dr. Gopal Thapa 5
6. Retail Management
The various processes which help the customers to
procure the desired merchandise from the retail
stores for their end use refer to retail management.
Retail management includes all the steps required
to bring the customers into the store and fulfill
their buying needs.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 6
7. Characteristics of Retailing
Links wholesaler and customers
Sells to ultimate customers
Sells in small quantity
Deals in large varieties of products
Requires less amount of capital
Profit margin is higher in retailing compared to
wholesaling
Last link
2/5/2023 Copy right reserved: Dr. Gopal Thapa 7
8. Types of Retailers
On the basis of ownership
Independent store
Chain store
Contract store
Consumer store
On the basis of product line
General store
Single line store
Specialty store
2/5/2023 Copy right reserved: Dr. Gopal Thapa 8
9. Types of Retailers
On the basis of sales volume
Small scale retailers
Large scale retailers
On the basis of method of operation
In-store retailing
Non-store retiling
2/5/2023 Copy right reserved: Dr. Gopal Thapa 9
10. Malls
Many retail stores operating at one place form a
mall.
A mall would consist of several retail outlets each
selling their own merchandise but at a common
platform.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 10
11. E-Tailers
Now a days the customers have the option of
shopping while sitting at their homes
They can place their order through internet, pay
with the help of debit/ credit cards or Cash on
delivery
This kind of shopping is convenient for those who
have a hectic schedule and are reluctant to go to
retail outlets.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 11
12. Department Stores
A department store is a set-up which offers wide
range of products to the end-users under one roof.
In a department store, the consumers can get
almost all the products they aspire to shop at one
place only.
Department stores provide a wide range of
options to the consumers and thus fulfill all their
shopping needs.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 12
13. Super market
A low price, self service retail store which
generally sells food products and household items,
properly placed and arranged in specific
departments is called a supermarket.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 13
14. Discount Stores
Discount stores also offer a huge range of products
to the end-users but at a discounted rate.
The discount stores generally offer a limited range
and the quality in certain cases might be a little
inferior as compared to the department stores.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 14
15. Mom and Pop Store ( Kirana Store )
Mom and Pop stores are the small stores run by
individuals in the nearby locality to cater to daily
needs of the consumers staying in the vicinity.
They offer selected items and are not at all
organized.
The size of the store would not be very big and
depends on the land available to the owner.
They wouldn’t offer high-end products.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 15
16. Warehouse Stores
A retail format which sells limited stock in bulk at
a discounted rate is called as warehouse store.
Warehouse stores do not bother much about the
interiors of the store and the products are not
properly displayed.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 16
17. Superstores and Hypermarkets
Very large retail establishments
Started in the early 1960s in the UK
Applying the basic principles of discount stores
Superstores: sales area of 25000-50000 sq. ft.
Hypermarket: over 50000 sq. ft. of selling area
2/5/2023 Copy right reserved: Dr. Gopal Thapa 17
18. Franchising
It is the granting of sole selling rights within a
given geographical area
Franchising company supplies equipment for a
licensee who either pays a franchise fee or a
percentage of turnover
Or contracts to buy supplies from the franchisor
2/5/2023 Copy right reserved: Dr. Gopal Thapa 18
19. Cooperative store
a retail store owned and managed by consumer-
customers who supply the capital and share in the
profits by patronage dividends.
Consumers establish cooperative store in order to
get quality goods at minimum price by eliminating
wholesalers and retailers.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 19
20. Mail order business
Mail-order business is a non-store retailing in
which goods are sold through mail.
Customers send written order to sellers asking to
send goods as demanded.
Then the seller sends the goods to the customers
through mail or post offices.
The customers cannot see the goods until they
reach at their shops or homes.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 20
21. Independent Store
Independent stores are businesses that operate
with a single retail outlet, or are structured as a
small chain with no more than three locations.
Generally, stores of this type are individually
owned, owned by a family, or owned by two
partners.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 21
22. Others
Mobile shops
Automatic vending
Door to door trading
Party selling
Club trading etc.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 22
23. Factors illustrating the growing
importance of the retail sector
large and increasing contribution to GDP
economic importance more visible
major employer
retailers as gatekeepers
retailers diversifying their activities
organizations growing on an international scale
size of operations allowing for supply chain control
blurring of areas of retail to include wider area of business
activity
2/5/2023 Copy right reserved: Dr. Gopal Thapa 23
24. Retail Dynamism
Environmental theory
Cyclical theories
Wheel of retailing
Retail accordion
Retail life cycle
Conflict theory.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 24
25. Environmental theory
A whole array of factors shape the nature of retail
environments
factors of an economic, social, political,
regulatory, cultural and demographic nature all
impinge upon the environment in which retailers
operate.
It is easy to see direct links between some
environmental conditions and retail change
2/5/2023 Copy right reserved: Dr. Gopal Thapa 25
26. Changes related to the consumer
demographic changes – increases or decreases in
population numbers, age groups, racial groups, socio-
economic groups, etc.;
attitudes and preferences to purchasing, brands and
products;
changes in lifestyle, whereby time is more important and
therefore fast food, telephone banking, credit card
payments and suchlike are becoming important;
economic influences based upon real incomes, confidence,
numbers of women working, etc.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 26
27. Changes in technology
microwave cookers, food freezers, motor cars, the
Internet, computer applications to business, just-
in-time delivery systems, and so on.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 27
28. Changes in competition
The competitive strength or otherwise of actual or
alternative channels of distribution, depending
upon the nature and type of the retail organization.
The impact of the Internet is a fundamental
example of new types of competition that can
appear.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 28
29. The wheel of retailing
Proposed by McNair, 1931,
This concept proposes ‘a more or less definite
cycle’,
When retailers enter a market they compete by
offering goods at the lowest possible price or ‘the
bold new concept, the innovation’, in order to
attract customers.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 29
30. The wheel of retailing
As retailers develop their experience and gain
capital, they tend to increase their level of service
and quality – and therefore their price.
This success allows mature retailers to move
steadily into an up market position.
However, retailers in this position may become
vulnerable due to high costs, declining efficiency
and, perhaps, stagnating management strategies
which culminate in a downturn in sales.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 30
31. The wheel of retailing
If this is the case the retailer may plunge into
decline and even be forced to withdraw from the
market.
The consequence of this move around the wheel of
retailing is that a gap is left at the bottom end of
the market – an opportunity for a new retailer to
enter.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 31
32. The retail accordion theory
The retail accordion theory suggests that retailers
initially enter a market as a general retailer;
with experience they focus down on particular
product sectors and/or consumer groups.
Over time they begin to diversify their offer in
order to grow, but again will revert to
specialization
2/5/2023 Copy right reserved: Dr. Gopal Thapa 32
33. The retail life-cycle theory
Retail developments pass through stages.
At birth there are slow rates of growth due to
limited resources and experience.
This is followed by a time of rapid growth as
efficiency and experience increase.
Eventually growth will level off into the mature
stage due to increased costs and competition and
reduced efficiencies.
In a mature market the competition remains
intense, growth slows and profits begin to fall.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 33
35. Conflict theory
Competition between retailers causes changes in
the nature of the retail environment.
However, it is not so much the day-to-day
competition between companies that causes
institutional change, but rather the imbalance
caused by innovations.
Brown (1987) states that a response to innovation
follows a process of four stages.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 35
36. Conflict theory
Initially, retailers are in shock at the innovation;
secondly, they deny the threat by means of
defensive retreat;
thirdly, they then move into a stage of
acknowledgement and assessment;
finally, they develop a strategy of adaptation
2/5/2023 Copy right reserved: Dr. Gopal Thapa 36
37. Types of retailer response to
innovation
shock
defensive retreat
acknowledgement and assessment
adaptation
2/5/2023 Copy right reserved: Dr. Gopal Thapa 37
38. Retailing and Marketing
Retailing comprises all the activities involved in
the marketing and distribution of goods and
services.
Therefore, marketing is a core area for any retail
operation as the success or failure of retailers is
based upon how well they understand and serve
the needs of their customers.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 38
39. Retailing and Marketing
Change in consumer behaviour is constantly
occurring
Any change that occurs has to be underpinned by
an appropriate marketing strategy if it is to be
successful
As part of the development of retail marketing
there is a need to ensure that both the positioning
of any offer, and the image of that offer, are sound
and logically linked.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 39
40. Retailing and Marketing
Positioning as a marketing concept is based upon
a market position of image, price and quality
rather than geographical position.
This position should be perceived clearly by the
consumer so that the retailer gains some
advantage, either through being different from
others in the mind of the consumer or more clearly
identified as offering a particular type of retail
offer by the choice of that position.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 40
41. Retailing and Marketing
The maturation of the retail marketplace has led to
the development of schemes which allow
improved relationship building with the customer.
There is a recognition that relationship marketing
schemes will reduce the long-term costs of
attracting customers owing to the retention
benefits they provide.
Therefore, recent developments in retail
marketing have been associated with building
customer loyalty
2/5/2023 Copy right reserved: Dr. Gopal Thapa 41
42. Possible loyalty states:
No loyalty: Low relative attitude and low repeat
patronage signal an absence of loyalty
Spurious loyalty: Describes a low relative attitude
and high repeat patronage and is characterized by
non-attitudinal influences on behaviour
Latent loyalty: A high relative attitude and a low
repeat patronage is a sign of latent loyalty
Loyalty: both relative attitude and relative
patronage
2/5/2023 Copy right reserved: Dr. Gopal Thapa 42
43. Target marketing and marketing
mix
The ability of a retailer to enhance and build
customer loyalty is highly dependent on
identifying and understanding the target market,
and offering the right type of reward or scheme to
ensure the retention of the bulk of their custom
over the long term.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 43
45. Six different kinds of loyalty:
Sopanen (1996)
monopoly loyalty – where no choice is available;
inertia loyalty – where customers do not seek alternatives;
convenience loyalty – attributed solely to the location of a
retail outlet;
price loyalty – where customers believe in seeking out low
prices, but will shift if lower prices are identified
elsewhere;
incentivized loyalty – based upon loyalty reward schemes
for accumulating benefits;
emotional loyalty – found in brand loyalty: this is the most
elusive to create.
2/5/2023 Copy right reserved: Dr. Gopal Thapa 45