How can companies evaluate and select foreign markets to enter

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The document discusses strategies for companies to evaluate and select foreign markets to enter globally. It outlines approaches for deciding how many markets to enter initially, such as the waterfall approach of starting in one market and moving to others over time, or the sprinkler approach of entering multiple markets simultaneously. The document also provides guidance on identifying potential markets, such as considering developing versus developed economies, and evaluating these markets based on factors like market size, growth rates, and cultural differences.

Marketing

TAPPING INTO
GLOBAL MARKETS
HOW CAN COMPANIES
EVALUATE AND SELECT
FOREIGN MARKETS TO

DECIDING WHICH MARKETS TO ENTER
• HOW MANY MARKETS TO ENTER
• IDENTIFYING POTENTIAL MARKETS
• EVALUATING POENTIAL MARKETS

IDENTIFYING POTENTIAL MARKETS
DEVELOPING VS DEVELOPED MARKETS

CREDITS
ALL THE IMAGES USED IN
THE PRESENTATION ARE
TAKEN FROM GOOGLE
IMAGE SEARCH.

DISCLAIMER
THIS PRESENTATION IS
CREATED BY ANURAG VIJ,IITG
DURING AN INTERNSHIP
UNDER MR SAMEER MATHUR
PROFFESSOR MARKETING IIM
LUCKNOW

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