How should the company manage and organize its international activities

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The document discusses different organizational structures that a company can use to manage its international activities, including an export department, international division, global organization, and a glocal strategy. It presents the key components of each structure such as geographical organizations, product groups, subsidiaries, and operating units. The document was created by Anurag Vij during an internship to explore how companies can organize their international marketing efforts.

Marketing

TAPPING INTO
GLOBAL MARKETS
HOW SHOULD THE COMPANY
MANAGE AND ORGANIZE ITS
INTERNATIONAL ACTIVITIES ?

EXPORT
DEPARTMENT
SALES
ASSISTANTS
SALES
MANAGER
EXPORT DEPARTMENT

INTERNATIONAL DIVISION
GEOGRAPHICAL
ORGANIZATIONS
WORLD PRODUCT
GROUPS
INTERNATIONAL
SUBSIDIARIES
OPERATING
UNITS

GLOBAL ORGANIZATION
GLOBAL
OPERATING
UNITS
EXECUTIVE
COMMITTEE
TOP
CORPORATE
MANGEMENT

GLOCAL STRATEGY
GLOBAL
INTEGRATION
NATIONAL
RESPONSIVE
NESS
GLOCAL
STRATEGY

CREDITS
ALL THE IMAGES USED IN
THE PRESENTATION ARE
TAKEN FROM GOOGLE
IMAGE SEARCH.

DISCLAIMER
THIS PRESENTATION IS
CREATED BY ANURAG VIJ,IITG
DURING AN INTERNSHIP
UNDER MR SAMEER MATHUR
PROFFESSOR MARKETING IIM
LUCKNOW

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