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What factors should a company review before deciding to go abroad

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Sameer Mathur
Sameer Mathur

Before deciding to expand globally, a company should research several key factors about target countries including their economic conditions, legal and political structures, and consumer markets. Failure to thoroughly evaluate these country-specific considerations could lead to unintended consequences. The presentation recommends companies carefully study a country's economy, laws and regulations, and potential customer base through in-depth market research.

Marketing
1 of 9
TAPPING INTO GLOBAL MARKETS WHAT FACTORS SHOULD A COMPANY REVIEW BEFORE DECIDING TO GO ABROAD ?
ECONOMIC FACTORS
CHECK THE LEGAL AND POLITICAL STRUCTURE OF THE TARGET COUNTRY
OTHERWISE THIS MAY HAPPEN !
RESEARCH YOUR MARKETS REALLY WELL
CREDITS ALL THE IMAGES USED IN THE PRESENTATION ARE TAKEN FROM GOOGLE IMAGE SEARCH.
DISCLAIMER THIS PRESENTATION IS CREATED BY ANURAG VIJ,IITG DURING AN INTERNSHIP UNDER MR SAMEER MATHUR PROFFESSOR MARKETING IIM LUCKNOW

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