Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.

2. BACKGROUND The term "marketing" is derived from the word "market," which refers to a group of sellers and buyers that co-operate to exchange goods and services. The modern concept of marketing evolved during and after the industrial revolution in the 19th and 20th centuries.

3. DEFINITION OF MARKETING The American Marketing Association: “ The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”

4. The Chartered Institute of Marketing: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably."

5. Philip Kotler “Satisfying needs and wants through an exchange process”

6. Importance of Marketing Marketing Promotes Product Awareness to the Public

7. Marketing Helps Boost Product Sales Importance of Marketing

8. Importance of Marketing Marketing Builds Company Reputation

9. Types of Marketing Online Marketing

10. Offline Marketing

11. Word of Mouth Marketing

12. ANY QUERIES…..?

13. Thank you.. BY : Santhosh