The document recounts an enriching internship experience under Professor Sameer Mathur, focusing on practical skills such as presentation making and marketing management. It highlights notable companies like Meru Cabs and Virgin Atlantic, emphasizing their innovative marketing strategies and effective use of social media. Key takeaways include the importance of delivering a clear customer promise and building trust through communication.

2. THS INTERNSHIP UNDER PROF SAMEER MATHUR
WAS A GREAT THING THAT HAPPENED TO ME .I HAD
THE OPPORTUNITY TO LEARN THE PRACTICAL
ASPECTS RIGHT FROM MAKING EFFECTIVE
PRESENTATIONS TO THEORTICAL ANALYSIS OF
CASE STUDIES .THIS HAS BEEN AN ENDURING BUT A
VERY FULFILING JOURNEY.

3. HOW TO PRESENT ?

6. ADVICE BY GARR REYNOLDS

9. BEST STORYTELLING ADVICE EVER

10. DETAILED STUDY OF MARKETING
MANAGEMENT BY PHILIP KOTLER

11. MARKETING MANAGEMENT
UNDERSTANDING
MARKETING
MANAGEMENT
ASSESING MARKET
OPPORTUNITITES
CHOOSING VALUE
DESIGNING
VALUE
DELIVERING
VALUE
COMMUNICATI
NG VALUE
SUSTAINING
GROWTH
AND VALUE

13. CUSTOMER SEGMENTATION

15. DESIGNING VALUE

16. MARKETING STRATEGY

17. EFFECTIVE PRICING TECHNIQUES

18. MERU CABS
• AWARDED “BEST IT USER” BY NASSCOM CNBC TV-18 FOR 2008/9/10
• THIRD LARGEST RADIO TAXI COMPANY IN THE WORLD
• THOUROUGHLY TRAINED DRIVERS FLUENT IN ENGLISH AND HINDI
• USE OF GREEN FUEL IN ALL THE FLEETS

19. DELIVERING VALUES

20. EUREKA FORBES
• ASIA ‘S LARGEST DIRECT SALES ORGANIZATION I DOMESTIC AND INDUSTRIAL WATER
PURIFICATION SYSTEMS
• OPERATES A FRANCHISEE MODEL FOR PACKAGED DRINKINGWATERWITH OVER 1500
SERVICE CENTERS AND OVER 5800 COMPANY TRAINED TECHNICIANS WHO VISIT
25000 HOMES TO ENSURE AFTER SALES SERVICE

21. MANAGING MASS COMMUNICATION

22. ZO0ZOOS
ZOOZOOS HELPED VODAFONE TO EFFECTIVELY
COMMUNICATE THE DIFFERENT SERVICES OFFERED BY
THE BRAND

23. VOLKSWAGEN VENTO
• VOLKSWAGEN LAUNCHED A UNIQUE ADVERTISEMENT CAMPAIGN BY PUBLISHING A AUDIO DEVICE
DEVICE WHICH TALKED ABOUT THE NEW VOLKSWAGEN VENTO.
• IT WAS ABLE TO CATCH THE ATTENTION OF THE AUDIENCE

24. INTRODUCING NEW MARKET OFFERINGS

25. MODULE 4 HBR ARTICLE ANALYSIS

27. FEW COMPANIES THAT USED SOCIAL MEDIA
TO THE FULLEST

28. THE “FOUR COMMANDENTS” OF SOCIAL
MEDIA MARKETING
OFFER AND COMMUNICATE A CLEAR RELEVANT CUSTOMER PROMISE
BUILD TRUST BY DELIVERYING ON THAT PROMISE
DRIVE THE MARKET BY CONTINUALLY IMPROVING THE PROMISE
SEEK FURTHER ADVANTAGE BY INNOVATING BEYOND THE FAMILIER

29. THE CUSTOMER PROMISE
VIRGIN ATLANTIC
USES SOCIAL
MEDIA TO CHECK
THAT BRAND
PROMISE IS BOTH
UNDERSTOOD AND
RELEVANT

30. CUSTOMER TRUST
VAA IS BUILDING TRUST BY
COMMINCATING TO THE CUSTOMERS
DIRECTLY VIA SOCIAL MEDIA.VAA
MODIFIED ITS WEBSITE TO INCLUDE A
RAPID RESPONSE BUTTON TO
INCORPORATE REAL TIME TWITTER AND
FACEBOOK STREAMS

31. NNOVATION BEYOND THE FAMILIAR
VAA WON MANY INNOVATION AWARDS FOR ITS SERVICES LIKE
INFLIGHT ENTERTAINMENT AND PREMIUM ECONOMY CLASS

33. INNOVATION INITIATIVES BY VAA

34. TAKEAWAY
KEEP YOUR EYE ON THE BALL
DON’T THROW OUT OF YOUR PLAYBOOK
USE SOCIAL MEDIA PRIMARILY FOR INSIGHT
STRIVE TO GO VIRAL BUT PROTECT THE BRAND

35. CREDITS
ALL THE IMAGES HEREBY USED IN THIS PRESENTATION ARE TAKEN FROM GOOGLE
IMAGES SEARCH. NO COPYRIGHT VIOLATION IS INTENDED

36. DISCLAIMER
THESE SLIDES ARE CREATED BY ANURAG VIJ DURING AN
INTERNSHIP UNDER THE GUIDANCE OF PROF SAMEER MATHUR
www.iiminternship.com