Developing markets offer opportunities for companies to market directly to consumers in rural areas through innovative approaches. For example, Grameenphone marketed cellphones to 35,000 villages women in Bangladesh and Colgate-Palmolive used video vans to demonstrate toothbrushing benefits in rural India. While multinational companies focus on expanding globally, some local companies in developing nations focus on building products for their own emerging domestic markets. The presentation also notes key developing nations and the fastest growing economies including Brazil, Russia, India, and China.

1. TAPPING INTO
GLOBAL MARKETS
WHAT ARE THE DIFFERENCES
BETWEEN MARKETING IN A
DEVELOPING AND A
DEVELOPED MARKET

2. POSIBILITIES IN A DEVELOPING
ECONOMY
Grameenphone marketed cellphones to
35,000 villages women.
Colgate-Palmolive rolled video vans in
rural India to demonstrate the benefits
of toothbrushing
Corporacion GEO builds low-income
housing in Mexico.

3. BASED IN
LOCAL
MARKETS
FENDS OFFS
MULTINATION
AL RIVALS
NOT
FOCUSSED
ON
EXPANDING
ABROAD

4. KEY DEVELOPING NATIONS

5. BRIC:FASTEST GROWING
ECONOMIES IN THE WORLD

6. CREDITS
ALL THE IMAGES USED IN
THE PRESENTATION ARE
TAKEN FROM GOOGLE
IMAGE SEARCH.

7. DISCLAIMER
THIS PRESENTATION IS
CREATED BY ANURAG VIJ,IITG
DURING AN INTERNSHIP
UNDER MR SAMEER MATHUR
PROFFESSOR MARKETING IIM
LUCKNOW