The document provides guidance on creating an internet marketing plan for a website in 3 steps: 1) Pick a niche target audience to focus on, such as a specific problem or type of person; 2) Build a strategy to attract the target audience through defining an ideal client profile and purchasing relevant domain names; 3) Develop website content such as home, about, FAQ, and contact pages using recommended formulas and structures. Sample therapy-focused websites are also provided for reference.

1. Websites With Tiffany Truffo
Why You Need an Internet Marketing Plan
Pick a Niche
• Pick a person, problem or person with a problem
• Bonus – if the niche hangs out together or in-person
Build a Strategy to Attract Them
Ideal Client
• Hair color, eye color, name, age
• What do they wake up at 3 am worrying about and want to pay for

2. Domain Names
• Picking A Domain Name
• Purchasing a Domain Name(s)
Hosting
• Graphic Designer or Template Build It
Yourself
–This will determine where/how you buy your
domain name(s)
Home Page Text
• Formula for home page text
Meet the Therapist Page
• Formula
FAQ Page
• 5-8 Questions
• What are common questions your ideal client
asks?
Contact Page
• How does your ideal client contact you?

3. Enhancements
• Audio/Video
• On Line Schedulers
• Free Report/Pink Spoon Marketing
–Auto Responders
Search Engine Optimization
• Narrowing your niche
• Google Adwords
• Blogs
Sample Websites
• What do you think of these?
– http://caseyex1.homestead.com/
– http://caseyex4.homestead.com/
– http://caseyex5.homestead.com/
– http://caseyex2.homestead.com/
– http://phoenixmenscounseling.com/
– http://counselorforwomen.com/
– http://vondiecounseling.com/
– http://www.secretsforasuccessfulmarriage.com/