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Creating Your Online Store
The document is a presentation by Chisa D. Pennix-Brown on creating an online store, discussing reasons for and against opening one, considerations for site setup, and key elements for success. It outlines the types of online store platforms available and provides guidance on branding, customer profiling, search optimization, and product presentation. Additionally, it emphasizes the importance of a strong 'about' page and effective store policies.
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Creating Your Online Store
- 1. Facilitated by ChisaD. Pennix-Brown, MBA CREATING YOUR ONLINE STORE
- 2. Welcome & Agenda •Please turn phones to silent or vibrate • Ask questions • Facilitator & Introductions • Follow the Facebook page www.FB.com/LadyBiznessInc • Join the Email List at http://eepurl.com/tq3Xj
- 3. Why YOU should NOT openan online store?
- 4. Top 5 reasons Notto OPEN 1. You want to make money quickly 2. You do not want to invest time 3. You need a guaranteed income 4. You are not web savvy 5. You get discouraged easily
- 5. Why you Should open anonline store?
- 6. Top 5 reasons TOOpen 1. You have a great product/service 2. 24 hour access 3. Additional product offerings 4. Expand your customer base 5. Increase income & brand recognition
- 7.
- 8. Things to consider Hostedvs. Non-Hosted • Cost per month • How many products you can list • Integration into social media • Integration into existing site • Type of site you want to have
- 9. Types of Sites •Stand Alone – Works Independently – Website Address (____.site.com) – Monthly Fee • Embedded – Can be integrated into your site – Can be integrated into social media • Plugins/Applications – Works in blogs as an add in
- 10. Setup Steps • Choosea Store Name • Choose a theme • Upload logos/avatars • Create a catalog • Decide on shipping • Input Store policy
- 11.
- 12. Digital products Files, Whitepapers,E-Books • Sellfy.com • Payloadz.com • E-Junkie.com • PulleyApp.com • home.bluesnap.com/ecommerce
- 13. Your story Use yourabout page to give people detail about the business, your personal journey as an entrepreneur. • 20-200 words • Links to outside media • Photos
- 14. Think Like aCustomer • Create a Strong Brand • Logo • Maintain Colors • Header, Shop Icons, Sales – Fiverr.com – Etsy.com – Canva
- 15. Customer profile • Demographics •Psychographics • Behaviors • Locations
- 16. Search Optimization • UseKeywords • Actually search for your business • Actually search for products • Check out the competition • Use hashtags where appropriate
- 17. Product Descriptions Decide onthe way you want to craft your message!
- 18. Get Found 1. Whatis it? 2. What is it specifically? What type? 3. Who is it for? 4. What is the main material? 5. What is the main color? 6. What method or technique did you use to make it? 7. Where will the item be used? 8. What size is it? 9. What style is it? 10. What imagery or motifs are on the item? 11. Are there synonyms? 12. What is the scent or flavor? 13. What era is it from? 14. What occasion is it for? 15. What is your Shop Name?
- 19. Store Policy 1. AllSales NOT Final 2. Prevent The Return 3. Use Plain English 4. Make It Easy To Find 5. No Hidden Return Costs 6. Time Frame Limitations 7. Exchange, Credit, Cash? 8. Knowledgeable Staff
- 20. Product Photos • VisualImpact • Use Natural Light • Create a Lightbox • Use versatile people • Use varied angles • Use all the available placement
- 21. Top product shots 1.Professional Look 2. Macro (shows detail) 3. Scale (size) 4. Lifestyle
- 22. SHOW UP & SHOWOUT MOMENT! Chisa D. Pennix-Brown, MBA Follow me @LadyBizness Recommendations at LinkedIn.com/in/LadyBiz Find this Presentation at www.Slideshare.net/LadyBizness