The document provides guidance on conducting customer interviews to better understand customer needs and problems. It emphasizes that preparation is key, including having a group of interview subjects, a list of questions, and a plan to document the interviews. The interviews should focus on understanding customers' real problems, emotions, and solutions they have tried. After conducting multiple interviews, the trends found in the data should be analyzed and used to update the product strategy as needed. Continuous validation with customers is also important.
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
Build a Strong Sales Pitch When Selling InsuranceSalesScripter
It can be tough to sell insurance. Everybody needs it, nobody enjoys buying it, and a lot of people sell it.
The key to success is having a strong sales pitch that not only sounds better than the competition, but one that also clearly communicates to prospects.
If you sell insurance, join us for our webinar on “How to Build a Strong Sales Pitch When Selling Insurance” where we will break down how to stand out from the competition and build interest at the same time.
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One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
Build a Strong Sales Pitch When Selling InsuranceSalesScripter
It can be tough to sell insurance. Everybody needs it, nobody enjoys buying it, and a lot of people sell it.
The key to success is having a strong sales pitch that not only sounds better than the competition, but one that also clearly communicates to prospects.
If you sell insurance, join us for our webinar on “How to Build a Strong Sales Pitch When Selling Insurance” where we will break down how to stand out from the competition and build interest at the same time.
Business development for startup foundersNeil Patel
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
The reason why most products fail is because nobody wants your product or needs your product. Amazon's approach is to create a press release outlining the value of the product to its potential customers before the product is built
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
What You're Going To Learn:
What is Reputation Management and Why It's Important
How To Get More Reviews on Google, Facebook and Yelp
How to handle negative reviews
In this WordStream webinar, learn how "happy juice" marketing can help break through your audience's indifference and drive better results from your sales and marketing efforts.
Join small business guru and Google AdWords expert Perry Marshall, as he shares what the happy juice principle is and how it can help drive stronger connections with your audience. Then, get real business examples from WordStream's Marketing Director Amber Stevens and see how happy juice enables you to capture more leads and convert them to sales!
You'll learn how to create the following:
-Paid search ads with killer click-through rates
-Emails with sky-high open rates
-Engaging blog posts with shares & comments
-And much more!
Visit www.wordstream.com for more information.
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
Doing customer development (and stop wasting your time)Hans van Gent
Why would you bother to talking to people while you actually could be building your product? Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track.
The reason why most products fail is because nobody wants your product or needs your product. Amazon's approach is to create a press release outlining the value of the product to its potential customers before the product is built
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
What You're Going To Learn:
What is Reputation Management and Why It's Important
How To Get More Reviews on Google, Facebook and Yelp
How to handle negative reviews
In this WordStream webinar, learn how "happy juice" marketing can help break through your audience's indifference and drive better results from your sales and marketing efforts.
Join small business guru and Google AdWords expert Perry Marshall, as he shares what the happy juice principle is and how it can help drive stronger connections with your audience. Then, get real business examples from WordStream's Marketing Director Amber Stevens and see how happy juice enables you to capture more leads and convert them to sales!
You'll learn how to create the following:
-Paid search ads with killer click-through rates
-Emails with sky-high open rates
-Engaging blog posts with shares & comments
-And much more!
Visit www.wordstream.com for more information.
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
Doing customer development (and stop wasting your time)Hans van Gent
Why would you bother to talking to people while you actually could be building your product? Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track.
Mashing up customers, users, product and businessMarko Taipale
Finding a product that people want to buy and use is common problem in software product development.
I will present a “how-to” for achieving viable software product business by combining Customer Development, Lean Startup, Business Model Generation, User-Centered Design and Agile software development.
I was invited to speak as an industry expert with the Engineering department at the University of Washington as part of their Human Centered Design & Engineering graduate speaker series. My talk was about how my team at Avvo.com used Design Thinking to support the creation of a new product called Avvo Advisor.
Outsource or In-house Social Media management? SMBYYC presentation oct 18 fin...Sean Sandhurst
Reviewing how fast social media changes and discussing the pros and cons to Outsourcing or having In-house management.
Also sharing examples of social media campaign successes and failures of recent note.
Doing customer development (and stop wasting your time) - StartupBus editionHans van Gent
Why would you bother to talking to people while you actually could be building your product?
Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track while being on a moving bus.
Adam Proehl and Alan K'necht presented on the topic of Social Media Measurement during Pubcon New Orleans. Learn about the social media measurements that matter, why they matter and the best way to measure them.
Bob London, CEO and Founder of Chief Listening Officers, gave this presentation that includes a framework and approach for getting unfiltered insights on what customers and prospects really need.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
22. Preparation is key,
write a script for all
your questions.
Your goal is to listen
and learn.
Q U E S T I O N S & P R E PA R AT I O N
@maeghansmulders
23. @maeghansmulders
1.) Get to know the person you are interviewing
2.) Learn about their problems
3.) What solutions they’ve tried
4.) Ask about their emotions and motives
5.) Introduction to your solution
Genre of questions
24. @maeghansmulders
Use words/phrases like
“show me”, “tell me more”, “what’s a real world example of
that”, “why”, “who”, “how come”, “tell me that story”, “how
do you do that right now”, “sketch that” “how do you” etc.
•
25. Biased questions.
Try not to tell them it’s
“your new product
idea”.
T H I N G S T O AV O I D …
@maeghansmulders
26. @maeghansmulders
“My company X is working on an app for people who love
watching TV on their phone or tablet but hate having
multiple services like Netflix, Disney+ and Cable TV.”
27. @maeghansmulders
“This is a service for people who love watching TV on their
phone or tablet but are annoyed by the way current
services work today.”
28. Avoid asking “what do
you want" or close
ended questions.
Standardize some
answers
T H I N G S T O AV O I D …
@maeghansmulders
29. @maeghansmulders
🔴 How many times do you use X app?
Rarely / Not often / Sometimes / All the time
🔴 Do you use X app?
Yes / No
🟢 How many times do you use X app?
Every day / A few times a week / Once a week / Once a month / Not at all.
30. @maeghansmulders
🔴 Are you satisfied?
🟢 How satisfied or dissatisfied are you with this process and why?
🔴 Did it act as you expected?
🟢 What would (did) you expect to happen?
🔴 Does that work for you -or- What do you think about that? -or- Have you done this before?
🟢 What kinds of questions or difficulties did you have when doing this in the past?
🔴 Do you like this? Do you use X?
🟢 What would you change about X?
🔴 Would you pay $150 a month for this product?
🟢 Tell me about how much you would pay for a similar product?
31. Try not to influence
the interviewee’s
answers.
T H I N G S T O AV O I D …
@maeghansmulders
32. @maeghansmulders
👩🏫 - Do you use a movie subscription service?
🧑🦰 - Yes, Netflix… It has tons of films and series.
👩🏫 - Why do you like watching films and series on Netflix, have you tried any other
movie services?
🧑🦰 - They’re HD and I pay only $10 a month. I don’t know of any other services.
👩🏫 - Why do you think $10 is a reasonable price? *awkward silence*……………….
🧑🦰 - Because I can’t afford renting movies every day but I can afford $10 a month.
👩🏫 - Why?….
34. Record a voice memo if you can.
Have a script with questions in
hand.
Pick a team lead - who will lead
the interview with participant
and who will observe.
A P L A N T O D O C U M E N T
@maeghansmulders
35. @maeghansmulders
in the beginning:
1) Hi there, before we start I wanted to ask if it was okay for me to
record this interview for internal use.
2) The goal of today is to ask you # of questions about how you
currently deal with XYZ problem.
3) Do you have any questions before we start? Great! Let’s jump
in.
— ALL YOUR QUESTIONS —
in closing:
4) Thank you so much for your time and insight.
5) Would you be interested in being contacted about our service
and when it is available in a few weeks? (Collect email)
40. The learnings you take away
from these interviews will give
you confidence in your idea
moving forward.
Or will show you that you need
to pivot and learn more about
the underlying problem at hand.
@maeghansmulders
56. B 2 C
• Do you have problem x?
• How much does problem X cost you?
• Would a product or service like this solve your problem?
• How often does this problem occur?
• How does it solve problem X?
• Does this create any new problems?
• What is your background?
• Have you tried to solve this problem? How? What did you
do / what were the results?
• What does the perfect solution have?
B 2 B
• What might prevent you from using XYZ product?
• How are decisions and approvals made in your
organization?
• Can you tell me how you solve this pain point today?
• What tasks are you responsible for doing in your
business day to day?
• Who is affected by XYZ problem?
• Who else, other than you would be involved in or
impacted by the decision to use this product?
• How much time and money are you currently
investing into solving XYZ problem?
• Can you walk me through the last time you
experienced this pain point and what you did?
@maeghansmulders