The document outlines the structure for creating effective business presentations using the Blue Lobster approach, emphasizing key elements like hooks, objectives, problems, solutions, and calls to action. It advocates for engaging storytelling and data to illustrate points clearly, and stresses the importance of differentiating from the competition. The goal is to ensure client engagement and drive them towards a specific action by effectively summarizing the presented information.

1. ONE PAGE
PITCH
BLUE LOBSTER
DESIGNED BY: Tomas Bay Blue Lobster
We help you create presentations that win business
www.bluelobster.co
Print-Write-Pitch

2. 1. Hook
2. Objective
3. Roadmap
BLUE LOBSTER
What do you want the client to do next?
Finish the talk with a call to action. Remember to always ask for
the order or make another relevant call to action! If you don’t
ask,you don’t get.
4. Problem
5. Solution
6. Our Product
7. Summary
8. Why Us?
9. Call to Action
How can you hook the client from the beginning?
A hook can be an interesting fact or statistic,a short story or a
question. It has to be relevant and interesting.
What will the client get from listening to you?
How will your talk help them make or save more money,work
faster,or kill the competition?
Show the client the ”map” of your presentation. Introduce
the 3 pillars: The problem,the solution and the product.
Follow the old formula: “Tell them what you’re going to tell
them; tell them; tell them what you told them.”
What’s the the specific problem faced by your client and why?
Low sales,low productivity,declining market share or staff
leaving?
Illustrate the problem with a story,an example and/or data.
What is the solution to the problem you just described. How will
it help the client solve the problem?
Support the solution with a story,an example and/or data.
What is your product and how will it help the client? What are
the three key benefits.
Include a story about another client you have helped. A story
builds credibility and it inspires people to act.
You have described the problem,the solution and the product in
detail. Now tell them what you told them,and summarize the
three pillars to make sure everybody is on the same page.
How are you different from the competition?
Is it the way you do business (service,speed,quality)? Is it the
team (special talent) and/or proprietary technology? Focus on
max 3 key differentiators.
One Page Pitch
DESIGNED BY: Tomas Bay Blue Lobster
We help you create presentations that win business
PITCHING TO: CREATED BY: DATE:
www.bluelobster.co

3. ONE PAGE
PITCH
BLUE LOBSTER
DESIGNED BY: Tomas Bay Blue Lobster
We help you create presentations that win business
www.bluelobster.co
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4. BLUE LOBSTERWe help you create presentations that win business.
BLUE LOBSTER
DESIGNED BY: Tomas Bay Blue Lobster
We help you create presentations that win business
www.bluelobster.co