Who are you targeting with your franchise recruitment efforts? Here are the 10 most common types of franchise buyers, what they want, and how you can reach them. By identifying which of these personas are likely to be attracted to your brand, you can improve your marketing and content strategy and increase the growth of your brand. The companion commentary for this presentation includes more details as well as conversation about messaging tactics for different personas. Watch: https://www.youtube.com/watch?v=2ku_e7n0DLg Listen: https://soundcloud.com/franchiseperformancegroup/fpg-university-franchise-buyer-personas-and-what-they-value