The reason why most products fail is because nobody wants your product or needs your product. Amazon's approach is to create a press release outlining the value of the product to its potential customers before the product is built
Imagine yourself sitting next to Oprah on her sofa ,
prime time TV with an excited audience and the
worldwide millions. When Oprah reads the press
release will this be something that is going to excite the
audience or sound boring?
The Oprah Test
If it sounds boring then
don’t expect anyone to
Buy you are not selling it to yourself but to
You may think it’s the
best thing since sliced
If you need more info then I suggest creating
a FAQ(frequently asked questions)
I suggest 4 to 5
sentences for most of the
Intrigue the reader into reading the next line
Also you can add the 5 why’s - Who,
Who is it for and what
problem does your
Add your new idea of a product & also add the key
solution features and why its different than the
competing product. Make sure your product is desirable
by creating a case study
What is your amazing
solution to the problem?
What benefit did the customer get from this?
Did it save them time, money, make them
more popular, etc?
A quote from you and a
What should the reader do next?
Have a call to action