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Working Backwards the
Amazon way !
by Neil Patel
www.neilpatel.co
Introduction
According to Bloomberg
80% of people who start businesses fail, within the first
18 months. That’s a big perc...
Why?
or Nobody Needs
The No 1 reason is because you
have built a product that nobody
wants
This is Amazon’s
Approach
Create a press release outlining the value of
the product to its potential customers before
the product is built
Amazon’s ...
They outline what problem they are solving,
the existing solution and their solution that
will hopefully persuade potentia...
Is not Geeky or technical but simple and
straightforward. If Amazon employees find it
difficult to explain then it doesn't...
believes any product should be jargon free
and be able to pass the Oprah test
Amazon Management
What??
OPRAH TEST
Imagine yourself sitting next to Oprah on her sofa ,
prime time TV with an excited audience and the
worldwide millions. Wh...
If it sounds boring then
don’t expect anyone to
buy it!
Buy you are not selling it to yourself but to
complete strangers!
You may think it’s the
best thing since sliced
bread
- A Quick Guide
How to create a Press
release
If you need more info then I suggest creating
a FAQ(frequently asked questions)
I suggest 4 to 5
sentences for most of the...
Intrigue the reader into reading the next line
Attention Grabbing
Headline
Also you can add the 5 why’s - Who,
What,When,Where, Why
Who is it for and what
problem does your
product solve
Add your new idea of a product & also add the key
solution features and why its different than the
competing product. Make...
What benefit did the customer get from this?
Did it save them time, money, make them
more popular, etc?
A quote from you a...
What should the reader do next?
Have a call to action
Conclusion
They have done it by working backwards
from the customer
Over the last 20 yrs , Amazon have
become the worlds biggest onli...
don’t build anything yet!
Work backwards from the customer
If you have an idea for the
next Facebook or Twitter
Create a press release
like Amazon
Will it generate excitement of will people
switch off?
Then Imagine you are sitting on Oprah
Winfrey’s sofa in front of th...
Thanks for Watching
Lets connect
www.neilpatel.co
hello@neilpatel.co
The End
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Working Backwards the Amazon Way

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The reason why most products fail is because nobody wants your product or needs your product. Amazon's approach is to create a press release outlining the value of the product to its potential customers before the product is built

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Working Backwards the Amazon Way

  1. 1. Working Backwards the Amazon way ! by Neil Patel www.neilpatel.co
  2. 2. Introduction According to Bloomberg 80% of people who start businesses fail, within the first 18 months. That’s a big percentage!
  3. 3. Why?
  4. 4. or Nobody Needs The No 1 reason is because you have built a product that nobody wants
  5. 5. This is Amazon’s Approach
  6. 6. Create a press release outlining the value of the product to its potential customers before the product is built Amazon’s Approach
  7. 7. They outline what problem they are solving, the existing solution and their solution that will hopefully persuade potential customers to buy the hypothetical product. Press Release
  8. 8. Is not Geeky or technical but simple and straightforward. If Amazon employees find it difficult to explain then it doesn't get built! Press Release
  9. 9. believes any product should be jargon free and be able to pass the Oprah test Amazon Management
  10. 10. What?? OPRAH TEST
  11. 11. Imagine yourself sitting next to Oprah on her sofa , prime time TV with an excited audience and the worldwide millions. When Oprah reads the press release will this be something that is going to excite the audience or sound boring? The Oprah Test
  12. 12. If it sounds boring then don’t expect anyone to buy it!
  13. 13. Buy you are not selling it to yourself but to complete strangers! You may think it’s the best thing since sliced bread
  14. 14. - A Quick Guide How to create a Press release
  15. 15. If you need more info then I suggest creating a FAQ(frequently asked questions) I suggest 4 to 5 sentences for most of the paragraphs
  16. 16. Intrigue the reader into reading the next line Attention Grabbing Headline
  17. 17. Also you can add the 5 why’s - Who, What,When,Where, Why Who is it for and what problem does your product solve
  18. 18. Add your new idea of a product & also add the key solution features and why its different than the competing product. Make sure your product is desirable by creating a case study What is your amazing solution to the problem?
  19. 19. What benefit did the customer get from this? Did it save them time, money, make them more popular, etc? A quote from you and a hypothetical customer
  20. 20. What should the reader do next? Have a call to action
  21. 21. Conclusion
  22. 22. They have done it by working backwards from the customer Over the last 20 yrs , Amazon have become the worlds biggest online retailer
  23. 23. don’t build anything yet! Work backwards from the customer If you have an idea for the next Facebook or Twitter
  24. 24. Create a press release like Amazon
  25. 25. Will it generate excitement of will people switch off? Then Imagine you are sitting on Oprah Winfrey’s sofa in front of the millions around the world while she announces it to the world
  26. 26. Thanks for Watching Lets connect www.neilpatel.co hello@neilpatel.co The End

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