1. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
The Caveman’s Hand:
Web Marketing Lessons from
Unexpected Places
____________________________________
By Peter Hannah
YourGoogleGuy.com
Practice Building Virtual Conference
Friday, October 16th, 2009
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

2. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
Zen Buddhists Notes:
Lesson: Use Beginner’s Mind
Check out websites for
• Plumbers
• Lawyers
• Massage Therapists
• Chiropractors
• Dentists
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

3. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
The Mona Lisa Notes:
Lesson: A Picture is Worth a Thousand Words
The photograph on your website could be the most
important single element on the whole page!
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

4. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
What Good Salesmen Know Notes:
Lesson: Sell the Sizzle, Not the
Steak
• Features tell, benefits sell
• Meet the potential client
where they are, know what
motivates them
• “They don’t need a
lightbulb, they need light”
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

5. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
Real Estate Agents Notes:
Lesson: “Location, location, location”
• Local.Google.com
• City name in your Title Tag
• City name in your text
• Standardized Address
• Map on your contact page
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

6. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
Corporate Executives & MBAs Notes:
Lesson: You manage what you
measure
• Statcounter.com
• Google Analytics
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

7. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
The Caveman’s Hand & Notes:
Johnny Appleseed
Lesson: Leave Your Mark! Spread Your Seed!
• Include a link to your site
• Be “the professional you” on most sites
• Pick a username that includes your
city name and your service word
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

8. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
Learn From The Notes:
Successful Ones
Lesson: See What They Did and Repeat It
• Use backlinks tools (such as
www.iwebtool.com/backlink_checker)
• Google Map -> More -> Web Pages
• Examine site, content, keywords, page names,
etc.
• Do not copy their text!
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

9. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
Old-Time Carnivals Notes:
Lesson: Beware the Snake Oil Salesmen
• If you don’t understand it, don’t buy it
• Look to own rather to rent
• If you need help, ask!
Copyright 2009 by Peter Hannah – YourGoogleGuy.com

10. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009
Peter Hannah, MS (Telecommunications), MA LMHC is a
counselor in private practice in Seattle who is also known
as “Your Google Guy”. He’s been helping counselors, therapists
and psychologists market their websites for the last 4 years.
His specialties are Google Adwords Pay-Per-Click and Search
Engine Optimization (SEO). He has worked with almost 300
colleagues in the US and Canada.
For more information, please check out YourGoogleGuy.com.
Copyright 2009 by Peter Hannah – YourGoogleGuy.com