Top Ten Stepsto Recession Proof Your Practice2009

Recession-Proof Your Practice

How to Survive and Thrive in an Uncertain Economy

Lynn Grodzki, LCSW, MCC

The Top Ten Steps to

copyright 2009 by Lynn Grodzki, all rights
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A crisis is a terrible thing to waste.

(Paul Romer)

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Copyright by Lynn Grodzki, 2009 all
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What has been laid bare?

In your business?
In your life?
In your health?
In your relationships?

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Time is a factor…

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What every business owner needs

Crisis-Proofing Plan
Prevent present and future problems
Show you what to do
Suggest how to be

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CRISIS-PROOF YOUR PRACTICE
by Lynn Grodzki (WW Norton, 2009)

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Lynn Grodzki, LCSW, MCC

Former business executive in family company
Psychotherapist in 6-figure managed-care free private
practice since 1988
Business coach for therapists and other reluctant
entrepreneurs since 1996
Author of 5 books on practice-building
Monthly email newsletter read by 7000 readers online

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Practice-building Books by Lynn Grodzki

Step by step Best-selling “bible”
practice- building on practice-
workbook (2003) building (2000)
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Coaching Books by Lynn Grodzki

Behind-the-scenes look
Voice of realism for coaches
into 15 coaching practices
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Symptoms of a practice in crisis

What worked before doesn’t work now
Referrals declining, demand weak
Competition up
Fees down, expenses up
Other fluctuations

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Symptoms of owner in crisis

Worried & anxious
Fight or flight
When the self leaves the self

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Recession Statistics

55% say today’s economy is hurting their practices
(Psychology Today)
22% income decline since 2000
2006 average therapist “salary” = $30,000 a year,
before taxes
More therapists discouraged about future

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Managed-care dollars shifting

Health spending 16 percent of the GDP (25% by
2030)
1992 insurance dollars for mental health services =
10%
2007 insurance dollars for mental health services =
1.5%

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Self-pay market hurting

2000, self-pay clients = 44% of caseload
2006, self-pay clients = 26% of caseload

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4-Step Crisis-Proofing Plan

1. Review
2. Recommit
3. Rebrand
4. Reinvest

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Attitudes about Change

Resist
Assist

"It is not the strongest of the species that
survive, nor the most intelligent, but the one
most responsive to change." (Darwin)

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Paradigm Shift

Change is not a threat
Survival is not the goal
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Crisis-Proofing Mantras

Profit, not growth
Small steps count
The most flexible practice wins

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Flexibility
Pricing
Accessibility
Services

Can you dance with the current changes in the
market?

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Healing the Split

You ______ your craft (your feelings about the
work you do)

You ______ business (your feelings about
marketing, admin, organization, money, etc.)

People who succeed in business are
________________
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Differentiation

You are NOT your business

Your business IS a good reflection of you

All actions you will take in your business
are either fear-based or love-based

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“Fear is the energy which contracts, closes
down, draws in, runs, hides, hoards, harms.
Love is the energy which expands, opens up,
sends out, stays, reveals, shares, heals.
Fear holds close, love holds dear.
Fear grasps, love lets go.”

(Neil Donald Walsch)
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Assess quickly

What are your business strengths and
limitations?
Of the top 4 challenges you face today, which
need attention immediately?
What are the 3 business opportunities that you
are currently not making the most or anything of?

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First things first

Daily action: One step I take each day is:
Weekly intention: I stay in a positive
mindset by:
Monthly commitment: The resources I am
giving to my practice are:

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Autonomy

No more unhealthy dependency
Consumer model of meeting public
Find “value proposition”

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Services that sell

Psychological services for children: ADD,
learning/emotional disabilities, sensory integration,
autism spectrum, Asperger’s syndrome, educational
psychological assessments, high-risk teens,
anorexia.
Marriage Savers: pre-marital, divorce busters,
financial counseling, parenting classes
Career Savers: court-referred therapy, anger
management, out-patient addiction treatment
including and internet or sex addiction.

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Reconciling profit and service

profit --
financial gain, an advantage,
moneymaking

service --
assistance, helping others, benefiting the
public

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Check Your Money Beliefs

Deprivation
Dissociation
Deification
Demonization

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Strategic Focus

Passion
Reputation
Profit

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Entrepreneurial Mindset

Given a set of circumstances, they see
opportunity
Given a problem, they are both optimistic and
pragmatic
They expect a lot from themselves and others
and want a lot for themselves and others
Persistence is their middle name
They enjoy making money
They see abundance

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Copyright 2006 by Lynn Grodzki. LCSW, MCC

Abundance

“Put down the weight of your aloneness and ease into
the conversation.
“The kettle is singing even as it pours you a drink, the
cooking pots have left their arrogant aloofness and
seen the good in you at last.
“All the birds and creatures of the world are unutterably
themselves.

“Everything is waiting for you.”

( David Whyte, “Everything is Waiting for You” )
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Free email newsletter, subscribe at the
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Internet resources, free articles
Individual and small group teleclass
coaching

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Top Ten Stepsto Recession Proof Your Practice2009

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