Az of marketing
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This document provides an overview of digital marketing from A to Z. It covers key topics like advertising, benefits, content, email, Facebook, Google, keywords, landing pages, metrics, mistakes, offers, questions, sales and support, social media, testing, viral marketing, websites, and more. For each letter, it provides tips, best practices, or interesting facts about that area of digital marketing. The document encourages marketers to constantly test, optimize, learn from mistakes, and focus on customer benefits over features to improve marketing campaigns.
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Az of marketing
- 1. A to Z of digital Marketing
- 2. Advertising Many a small thing has been made large by the right kind of advertising. Top 5 Advertising slogans of all time 1) 2) 3) 4) 5) Diamonds are forever- Dee Beers Just do it- Nike Its a Real thing – Coca Cola Think Different- Apple Where’s the beef- Wendy’s
- 3. Benefits Benefits Your Clients care about benefits Not features. Your customers care about the benefits not features I just want to listen to soothing music, I don’t care what microchips you use, which version you offer and what amplifiers are fitted inside.
- 4. Content Customer Marketers, on average, spend over a quarter of their marketing budget on content marketing . There is only one boss. The customer. Andwhy ? But he . company from the can fire everybody in the chairman on down, simply by spending his INTERESTING Are you Content without Content ? money somewhere else. It takes 12 positive experiences to make up Content marketing costs 62%experience. For one resolved negative less than traditional marketing and generates about 3 times as many Source- Understanding customers leads by Ruby Nevell Legner
- 5. Device Display Ads Do you know very soon you will See ads on your T.V, Fridge, washing Machine etc Technologies such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing You are more likely to survive a plane crash than to click a banner ad.
- 6. Email marketing There is no formula for the perfect email – Authentic and honest messaging works. Email Email Experiment: Try testing ‘rich-text’ vs ‘plain-text’ for higher conversions. Source-Kissmetrics
- 7. Facebook Activate your fans, don’t just collect them like factbook Over 50% of cards.. baseballecommerce store visits occur when consumers are logged into Facebook Prestige marketing Hit Like if you can find Chuck Norris here
- 8. Google Google love Brands- Make one Did you know ? There are approx 5,134,000,000 searches on Google everyday 154020000000 per month 56217300000000 per year. Cant resist to share this The prime reason the Google home page is so bare is due to the fact that the founders didn’t know HTML and just wanted a quick interface.
- 9. Humour Habits Why so Serious ? Keep it light and easy. The best way to connect with prospects is to share Something humorous. Make sure you never miss out anything On a landing page Here is a Joke Doctor: How is your Headache? Patient: She is fine
- 10. Hey, I am Jude Hey, I am Jude, and I have big goggles Hey, I am Jude, and I have big goggles and I love photography Too Much Text is boring, Use Images New message from Jude: Say cheese and pay per click
- 11. Jargon Jokes avoid Jargon is the classic, proven way to fail at any marketing campaign. Humour is by far the most significant activity of the human brain So it states, in all probabilities that you necessarily have to avoid jargon at each stage for marketing for better result metrics Jargon
- 12. Stay at the TOP Sponsored ads on high commercial intent keywords take up 85.2% of above-the-fold pixels Keywords Will make or break your campaign Good tip: I really lick it very much
- 13. Landing Pages Land them Right More than 50% of companies have problems finding the expertise to optimize the copy on their landing pages Are you one of them ?
- 14. Metrics Mistakes paving the road to success depends on companies being well-informed about their own business. Experience is simply the name we give our mistakes. I go by metrics. I know my tape is 2 cm’s away from your webcam window
- 15. New is Need I guess you have heard this “Need is the mother of invention” Dirty Minds, She is my wife
- 16. Offer Optimize Who doesn’t remember this ? “I'll make him an offer he can't refuse.” The Godfather, Mario Puzo Your landing Pages, Ad copies Godfather says: Offer benefits, Not Discounts
- 17. Question Questions yourself everyday, why people should buy your product or service. Only questions lead to answers Only questions can lead to answers. Here is a Question for you, Why is facebook Blue ? ANSWER AT THE END
- 18. Public Relations PPC Some are born great, some achieve greatness, and some hire public relations officers. Daniel. J. Boorjin Spend money to gain it back
- 20. Social Media Sales & Support The quickest and the most effective Mode to go viral today. With Sweet results
- 21. Testing Trust Never stop testing, and your advertising will never stop improving- Ogilvy Don’t Bug me, I am a tester.
- 22. U Unique “ A lot of times people don’t know what they want, until you show It to them” WHO SAID IT ?
- 23. Viral “Anything that is liked by thousands and shared by millions” Video CAN I ASK YOU SOMETHING ? If you like this book, Will you help me making it Viral ? I will remind you in the end
- 24. Website Website Or you can visit our website. We are good people www.leadsquared.com Oh, Forgot to tell you 95% of the customers study website before making a decision.
- 25. eXecute X and Y testing The greatest enemy of a good plan is the dream of a perfect plan. -Carl von Youtube Never stop testing, and Don’t wait for tomorrow. Tomorrow never comes.
- 26. X and Y testing Youtube There are so many free channels today to spread Your ideas. One of the best is Youtube. So wake up the storyteller in you, make a kickass video and also share with us.
- 27. Zeal FINALLY THE BIGGEST SECRET NEVER, NEVER, NEVER, NEVER GIVE UP
- 28. Thank you I hope you like my friends. Please share them with your friends and I will make you a Pizza. For more information about us, visit www.leadsquared.com And yes, facebook is blue because Mark Zuckerberg is color blind with Red and Green. Just like me.