Slides from my recent webinar, sign up at http://totallyinfused.com/webinar to watch the replay.

1. !
Quickly and Easily Automate your Sales Funnel
and Earn 3-10 Qualified Leads per day
with Molly Richardson, founder of TotallyInfused

2. Molly Richardson

3. My 5 Minute Plan
To a Marketing Strategy

4. • Audience (Social Media, Local, Traditional Media)
• Leads (Opt-ins -> Email Capture)
• Lead Nurturing (Sending out great content/freebies)
• Small Ticket Items
• Larger Ticket Items
• Flip Over and Start Over… Hour Glass
What is a Funnel?

5. Determine Your End Product
• Delivery Strategy
Ex: 4 Week Program, 3 Day Bootcamp, Audio/Video
• Timeframe
Ex: Webinar Dates, Launch Date, Sale Dates
• Pricing
Ex: $379 for course and $999 for VIP

6. Lead Capture
• Free Report/Ebook
• Live Webinar
• Video Series
!
Webinars are HOT
Video Series must have
quality video!

7. Traffic, where art thou?
• Email List (If you don’t have one, start!)
• Facebook ads
• Facebook page, groups, and profile
• Twitter
• Affiliates

8. There is typically a gap between your free
lead capture and your higher ticket
product purchase. To fill this void, you can
sell medium level ticket items to build their
trust before the big purchase.

9. The Purchase
Once a customer purchases your product or program,
that should not be the end of your communications!
• Survey customers for feedback
• Continually update your product or program
• Offer additional products: Add-ons, extras
• Promote your Coaching Program or DFY Services

10. Facebook Ads into your Funnel
• Page Likes
- This just grows your following but does not directly lead
them into your funnel (not recommended)
• Website Clicks
Drive traffic to your website or blog posts
• Website Conversions
Drive traffic to your Landing Pages and place a
conversion pixel on your Thank You Page
Website Conversions is my recommendation
for your Funnel!

11. Facebook Posts
It’s getting harder and harder
for engagement and reach, you
must stand out and listen to
your audience
• Eye-catching image
• Link
• Brief, easy to read content
• Clear Call to Action

12. Twitter Your Way to the Top!
• Post 10x a day
• Share content from around the web
• 80/20 rule (20% your own content)
• Retweet and Favorite good content
Follow Followers of brands or people that your target
audience would follow

13. MollyER21: Twitter Data
• Using the Twitter Strategy
• 40 followers in the beginning
of Oct
• As of lunch: 1231 followers
• New leads daily from around
the world

14. Software Tools
• Email Marketing & Autoresponders
• Landing Pages
• Social Media Tools
• CRM
• Webinars

15. Email Marketing
• Mailchimp
Start off small
• GetResponse
Another option, also creates landing pages
• Aweber
Total Package
http://totallyinfused.com/aweber

16. Landing Pages
• Megaphone
Like LeadPages, different look
• LeadPages
Very popular right now!
• OptimizePress2
Most customizable, but there is a learning curve
Also has membership portal
http://totallyinfused.com/optimizepress

17. Social Media Tools
• Buffer (Feedly for content curation)
Great for scheduling out content from around the web
• Hootsuite
Love for bulk Tweet uploads and seeing lists in streams
• TweetAdder
Amazing for multiple accounts, scheduling and more
• SproutSocial
Robust but pricey
• Moz
SEO & Social Media, but also pricey
http://totallyinfused.com/hootsuite
http://totallyinfused.com/tweetadder

18. Customer Relationship
Management Tools
• Constant Contact
• SugarCRM
• Infusionsoft
• Marketo (heavily B2B)
• Salesforce
http://totallyinfused.com/infusionsoft

19. Webinar Software
• GoToMeeting
• Google+ Hangouts
• WebinarJam
• WebinarsOnAir
• 22social (completely within Facebook)

20. Demo of LeadPages,
OptimizePress, and Facebook
Conversion Pixels

21. InfusionLab
http://totallyinfused.com/infusionlab

22. “You can't do today's job with
yesterday's methods and
be in business tomorrow.”
Freaking Fast Funnels
Coming in May!
Birthday Special $197 until April 25th
!
www.freakinfastfunnels.com