The document provides an outline for a practice building conference that teaches therapists how to overcome their fears and limiting beliefs around marketing their practice. It discusses using techniques like EFT (Emotional Freedom Technique) tapping to clear energy blocks and rewire negative patterns that prevent therapists from effectively promoting themselves. The goal is to help therapists develop an "abundance mindset" and attract more clients by addressing their inner psychological barriers rather than just focusing on external marketing strategies.

1. Clearing Blocks
to
Marketing
Your Practice
Carol Look, LCSW, DCH, EFT Master
www.AttractingAbundance.com
www.TapTalkRadio.com
Practice Building Conference
Hosted by Casey Truffo
October 13-17, 2009

2. 1. YOU Are Your Best Marketing Tool
a. What have you been communicating?
b. What are you offering?
c. Clarity?
d. Message?
e. What is your “elevator speech”?
f. Targeted clients?
g. Specialist (phobias, anxiety, couples…)?
2. What Are Your Limiting Beliefs to Marketing?
a. Ask KEY questions:
i. What is “Downside” to marketing yourself?
ii. What’s the “Upside” to staying where you are?
iii. How is your current client load serving you?
b. Belief: “Therapists aren’t supposed to market”
i. Where did you learn this?
ii. Why do you keep believing this?
c. Belief: “I don’t know how to market…”
i. Why not?
ii. Why haven’t you learned yet?
iii. What are your blocks/ fears?
d. Belief: “Others will criticize me for it…”
i. Where did you learn this?
ii. What do you say about others who market?
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3. 3. What Are Your Fears?
a. “I’m afraid they won’t like me/what I am
offering…”
b. “I’m afraid I won’t follow through…”
i. Past evidence?
ii. Habit
iii. Why do you procrastinate?
c. “I’m afraid to fail!”
i. Why?
ii. Truth: Afraid to succeed?
d. “There’s not enough to go around.”
i. If I have clients, I’m taking from others
ii. Shouldn’t “take” too much
e. “I’m afraid of too much business!”
i. What’s the “Downside” of too much?
ii. I won’t be able to handle it all…
f. “I’m afraid I won’t do a good enough job.”
i. Look at/ Target past criticism…
ii. “What if they don’t like me…”
g. “If I’m successful I won’t have any time for family.”
i. Not enough… (scarcity issues)
ii. Trade money for time?
h. “It’s not spiritual to be successful.”
i. Where did you learn this?
ii. Who in your life believes this?
i. “I’m not supposed to make money helping others.”
i. Where did you learn this?
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4. ii. Who still talks this way?
4. Other Emotions that Block You…
a. Guilt
b. “Deserving” issues
c. Resentment
d. Grief/ Loss
e. Anger
5. Clean Up Your Energy!
a. Daily Practices to Care for Yourself
i. Meridian Tapping/ EFT
ii. Qi-Gong
iii. Meditation
b. Physiological Issues
i. Exercise
ii. The basics…
c. Spiritual Issues
i. Meditation
ii. Purpose Statement
6. Build Prosperity Consciousness
a. Eliminate/ Release Old Messages
b. Focus on Current Prosperity
7. “Using” Law of Attraction
a. Attract Clients Rather than “Get” Clients
b. LOA is Always Working…
c. How Do You “turn it on”?
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5. 8. Meridian Tapping/ EFT
a. Based on Traditional Chinese Medicine
b. Theories Behind Meridian Tapping/ EFT
c. Pieces of the Recipe
i. Tapping
ii. Focus
iii. Affirmation/ Acceptance
d. Clears Out the Meridian Imbalances
i. Moves Energy Through Body-Mind
ii. Flow/ Connection
e. Tapping and Focus Rewires Brain’s Patterns
f. Target Specific EMOTION
i. Even though I feel afraid…
ii. Even though I feel inadequate…
iii. Even though I don’t know how…
g. Target the Initial EVENT
i. Even though they laughed at me when…
ii. Even though they didn’t like me when…
iii. Even though I remember their criticism…
iv. Even though I’m convinced it won’t work…
h. “Tell the Story” Technique
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6. OUTLINE FOR EFT TREATMENT
(the shortcut)
1. Choose specific problem
2. Determine Intensity Rating on the 0-10 point scale
3. Perform SET-UP: While tapping karate chop point on either hand,
repeat AFFIRMATION 3 times: “Even though I have this anxiety, I
deeply and completely accept myself.”
4. Tap following points while repeating the REMINDER PHRASE,
“this anxiety.”
• Eyebrow (EB)
• Side of Eye (SE)
• Under Eye (UE)
• Under Nose (UN)
• Chin (CH)
• Collarbone (CB)
• Under Arm (UA)
• Head (H)
5. Assess Intensity Rating again on 0-10 point scale
6. Repeat SET-UP: While tapping your karate chop point, repeat the
REVISED AFFIRMATION: “Even though I STILL have SOME of this
ANXIETY, I deeply and completely accept myself.”
7. Tap all of the points again, repeating the REVISED REMINDER
PHRASE, “this remaining anxiety.”
8. Assess Intensity Rating on the 0-10 point scale
9. Repeat if necessary…
10. Change to other ASPECTS
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7. EFT Tapping Points
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8. Carol Look, LCSW, DCH, EFT Master
www.AttractingAbundance.com
www.TapTalkRadio.com
www.PainReliefwithEFT.com
Training Products
Books/Manuals
Attracting Abundance with EFT
Improve Your Eyesight with EFT
Weight Loss with Energy Therapy
Quit Smoking NOW with Energy Therapy
Audio CD Programs
The Vibration of Abundance
Healing the Cycle of Addictions
Weight Loss with Energy Therapy
DVD Programs
Attracting Success & Abundance with EFT and Law of Attraction
A Vibrational Approach to Healing Pain and Illness
Electronic/ Downloadable Products
Clearing Clutter with EFT
Eliminating Your Fear of Public Speaking
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