The document discusses the design choices for rapper Tee Grizzley's website. It begins by noting the use of bold sans-serif typography aims to portray formality and reflect his character as a serious artist. Sans-serif also makes the text easily readable and modern. The navigation tabs stand out against the black background with their white color. The design breaks conventions by locating the tabs on the sides rather than the top, making the site more effective and interesting to audiences. Finally, the grizzley bear logo symbolizes the rapper's power and prosperity in striving for success in his career.

1. Typography
The typography and font used in the website of the
rapper Tee Grizzley and in the selection tabs is bold and
in sans serif therefore it emphasises the formality of the
website and can also be used to reflect the character of
the rapper and represent that he may want to be viewed
as a serious artist (having this idea being reflected in the
design of the website)
Sans serif in this case may also be used to make the web
design to be easily read as well as look modern and up
to date rather than having the viewers seeing the website
and thinking it is out dated. Furthermore, the audience
will be expecting something modern rather than
outdated therefore it matched the expectations of the
audience. The navigation tabs are in the saturated colour
white which results them in standing out against the
black background.

2. Having this style of design and location of the selection tabs makes
the website go against the usual genre conventions however it
makes it look more effective.
This related to the genre conventions theory of Steve Neale which
recognises the repetition and difference of genre conventions used.
His theory explains how there is a specific pattern of genre
conventions established for example in this case the usual design
however he recognises how these already established genre
conventions do not neccessarily have to be conformed but some
people can go against them and the difference is essential to the
economy of genre. Therefore having Tee Grizzley`s website not
conforming to these usual genre conventions makes the website
appeal to the audience as it is different than the usual and makes it
look more interesting.
The design consist the selection tabs being
directed and located on the left and right
hand side of the website page rather than
than having them located in the usual way
which is at the top of the page.
Theory related & design

3. In the image, the artist is establishing a direct mode
of address which forms a relationship between the
artist and the viewer of the website. Furthermore, the
direct mode of address makes the artist look quit
hard and dangerous in the sense of portraying him
to the viewers as a serious and a successfull rapper.
On the left hand side of his head there are flames
used which furthermore emphasises the idea of him
being dangerous which could encourage the viewers
of the website to listen to his music.
Image

4. The image used in the 1st page of the website stands out as a result
of the saturated colours used on it such as the silver jewellery and
the watch on the rapper`s hand. In the image we can see that the
rapper has his hand pressing down a button that is flashing in bright
red saying ``activated``. The fact that his hand is pressing down the
button can be used in order to represent his influence upon the
music industry and his dominance. Furthermore, the jewellery and
the watch are quit big and therefore are used in order to portray
and emphasise the wealth of the rapper and therefore link to the
success in his career in the music industry. The bright red flashing
button can be demonstrating that he has released a new song and
therefore the audience should press on it to listen to it. The image is
also located in the centre of the website which can therefore
suggest the importance of the rapper.
Image

5. As the rapper is a male and comes from a black ethnic
background from America from the website we may
recognise that his music may mainly be targetted at black
males. This can also be a result of the way he is portrayed
which is in a very strong, serious and masculine rather
than in a soft way which relates more to the male
demographic rather than female.
Furthermore, it will appeal mostly to the black
demographic as black males are usually stereotyped to be
into and listening to this kind of rap music and style.
Most black males come from a working class background
therefore the website may appeal and be targetting the
working class demographic furthermore because of the
type of music which is advertised in the website which is
rap.
Context

6. The colours used are very contrasting to each other
therefore they make each aspect of the page stand out
and be clearly seen or read. For example the main colours
used in the page are black, white, silver and bit red in the
image. Each colour has an attached meaning and a
symbolism to it. The silver symbolises the wealth and
richness of the rapper, the red implies that he is a powerful
person as well as implies the danger he creates and the
black is associated with the formality and the seriousness
of the artist. The white can however he used to symbolise
purity and therefore the positive and bright side of the
rapper rather than having the viewers of the website only
assuming that the rapper is tough.
Colours

7. The logo of the rapper is a grizzley bear and it is situated
at the bottom of the website`s first page. Once again the
logo is in white and is clearly visible against a black
background. The bear in the logo can be used in order to
compare the rapper to a powerful warrior and therefore
suggests that he is striving in his career as he is working
and looking for personal success. Bears are mostly
associated with a warrior spirit and prosperity which is
what the rapper consists of as a character. This
connotations associated with bears furthermore shows
how the website can be targetting a male demographic as
the bear is a powerful animal and the animal is also linked
to physical strength related to the male gender.
Logo