This magazine cover targets teenage, black males who enjoy rap music. Visual elements like graffiti, chains, and a prominent black rap artist in the foreground signal that the magazine covers rap culture. Bright colors and bold text appeal to younger audiences. Placing the masthead above the artist's head draws attention to both the magazine brand and the featured celebrity. The cover lines are designed not to distract from the main image of the rapper. Photographing the artist at a low angle makes the target audience feel powerful. These design choices aim to attract and engage the intended demographic.
2. I can tell that this magazine
is specific to the rap genre
as it has colours such as
red with connotes violence
(this is an idea that is
stereotypical assisted with
the music)
Also the use of graffiti,
chains and a well known
rap artist in the mise-en-
scene (everything we can
see on the cover)
show that the magazines
desired genre.
3. From this cover I can tell that the target
audience is teenage, black, males. I can
tell this is the target audience from the
backgrounds used in the iconography
(images). Bright colours and graffiti are
used to appeal to a younger demographic.
Teenager are stereotypical represented as
being involved in antisocial behaviour such
as graffiti. Not only dose the graffiti link to
the age group but to the life style as rap
must is commonly associated with crime
and violence.
The language as slow suggest a lower
class or younger target audience as it uses
less formal phrases such as ‘its on’ or
‘man!’
The way I know that I is aimed at people
who are black in ethnicity is because they
used a famous black male artist in the
main image. Also rap is stereotypical
associated with black males.
4. The masthead has been placed in the left
hand corner above the artists head. This
not alone draws attention to the mast head
(as its in the first place our eyes look) but
also anchors it to the main image. ( which
is beneficial as we then associate this
magazine with having exclusives from
famous artists).
In addition to this the masthead is a red.
This is important as read connotes danger.
The main image shows a rap artist, this
links with the idea of danger as rap is
supposed to be a very violent form of
music.
Not only does the colour connote opinions
abut the genre but it also contrast with the
white background. This makes it stands out
and suggests (thought the things we
associate with the colour white) that rap is
violent but it is also good and enjoyable.
This would relate to the target audience
who have an interesting in this genera of
music.
The masthead (the title) is
mainly used as a form of
branding.
5. The cover lines are thu and far apart as not to
distract from the main image. The main cover
line however is layered on top of the artist and
is canted. This links to the denotation of the
word Dizzy which is a homophone for the
artists name.
The cover line does not cover Dizzee’s face
but does go over his body this anchors the two
together and helps the target audience move
there focus in the way the editor intended.
The cover lines used have been closely leaded
to save space and not distract from the main
image this again links to the target audience
who are suspected to be of lower or lower
middle class and of a young age
The typography (fount and text size) use is also bold, this reflects the bold
style of music and the strong characters ,such as dizzee, in the rap
industry.
6. The magazine has used a puff
in the left hand corner bellow
the masthead. This is used to
draw attention to the information
and also appeals to the reader
as it is short and consisted
information (which is good for
teenager who have a lower
attention span that fully grown
adults)
In addition to this the puff is red
and creates a sense of house
style as other elements such as
the masthead are red. The
reader may also be drawn to
this puff as if the target
audience profile was correct
people how have an interest in
rap, are young and male should
also enjoy the news of the
pavement reunion.
7. The mise-sen-scene of the cover represent
a lot about rap music. In the middle section
of the top row in the rule of thirds we see
dizzee’s gold chains gold denotes wealth.
This would be appealing to the target
audience a they aspire to be just as
successful and rich as artist like dizzee.
Also the models stance and the way his
hand is out stretched, in the main image,
make it feel as though he is close to the
audience. Interestingly a low angle shot
has been used. This could be used to
make the reader believe that they are
better than the rapper. This complement
and sense of power would make the target
audience feel good as they aspire to be
like Dizzee.
8. Rule of thirds has also been used in
this cover to draw lenition to the main
cover line which intersects with a hot
spot and the artist face which also
intersects with a hot spot.
Attention would want to been drawn to
the artist as he is famous and his
appearance is helping establish the
success of the magazine also he is a
famous artist that would be idolised by
the target audience and the rule of
thirds is drawing there attention to his
direct address. This make them feel
include and draws the audience in.
9. Lighting is also use do appeal to
the target audience as the light in
the scene illuminated the models
muscles.
Men are becoming increasingly
image conches due to the media
and they have always valued
strength so they would look up to
the rapper is the embodies both of
these points.
This may encourage then to learn
more about him and his life. And
could lead to more purchases of
the issue.