The advertisement summarizes key information about Rihanna's album "Rated R" in 3 sentences:
The advertisement features Rihanna's name, logo, and image prominently displayed to act as branding and draw attention. It also lists two popular songs from the album to entice audiences and provide a preview of the album's style. The dark color scheme and title "Rated R" are meant to suggest a dangerous and mysterious tone for the album.
How Rihanna's Album Advert Uses Design Elements to Engage Audiences
1. The artist’s name is the
biggest text on the page:
a typical convention of
an album advert. This
works as a type of
branding, which
consequently means
more people are likely to
buy the album because
of Rihanna’s name on the
front.
Popular songs that have already been
released are shown on the advert. This
both entices the audience to buy the
album because of the two songs that are
featured and allows the audience to know
what type of style the album will be
before buying it. Red colour stands out
against the darker coloured background,
drawing the audience’s eyes to it.
An image of the album, and in this case the artist: this
allows the audience to recognise the album when seeing
it on online shops and music shops. Also, Rihanna’s face
acts as a sort of branding, so if you didn’t know her name
you can see who she is, and if you knew her name but
not what she looked like, the “RIHANNA” works vice
versa.
The name of
Rihanna’s album,
“Rated R”, in a
smaller font. The
light colour stands
out against the
black of her clothes,
which makes it
easier to read.
The thin lettering
with the block
black background
makes Rihanna’s
name stand out,
and as the font is
the biggest on the
page, the audience
is immediately
drawn to it.
Rihanna’s logo is at the top of
the page. The black colour
contrasted with the cool toned
background makes it stand out,
as well as the size. The font
itself is stark and bold. This, like
her name and face, work as
branding for the album.
The two main
colours of the advert
are black and a cool-
toned blue, two very
contrasting colours.
This gives the effect
of danger, as the
black stands out
strongly. This is
mirrored by the title
of the album, Rated
R, which suggests
something
dangerous and
mysterious.
The ripped effect
between the
picture of
Rihanna and the
information at
the bottom also
indicates a
rough-feeling to
the album.
AlbumAdvert Analysis No.1:Rihanna, RatedR