The front cover features a close-up image of the artist looking directly at the camera, intended to create empathy between the artist and audience. He has a stern facial expression, possibly conveying his personality or emotions related to his music. The graffiti style and typography create consistency across the album and reference the R&B genre. The capitalized title signifies the album's importance in the music industry and highlights the artist standing out from others.

1. The main image of the artist i in the centre which means it will
be the first point of attraction for the audience. He also appears
to be looking directly at the camera which will enable the
audience to have empathy with the artist. Direct mode of
address shows confidence and domineerance. He looks to be sad,
in pain or have a stern look on his face which could be his
personality that he is trying to convey to the audience by giving
direct mode of address. It could also represent the music and
how he feels while writing the music; showing us his emotion. It
also suggests that people buy this album for the artist and not
necessarily because they enjoy the music. The graffiti style has
reference to street and enforces the RnB genre. The typography
used is consistent throughout the album. The title is in capitals
to show the significance of the album in the music industry and
to show that the artist himself stands out against other artists.
This could also be shown because the title and close up of the
artist stand out even on a busy background.

2. The background image is very focused on the artist,
the collage of images used are very colourful which
will attract the audience to look at the cover and will
attract a younger audience demographic . It could
also be him trying to get across to the audience that
there are many different people within him, for
example, the dancer or the actor which widens the
demographic to RnB fans too. The graffiti style
continues through to the artists name in the right
third in the bottom corner; being in the right third
would mean that it is one of the first things that you
would expect to see however it is disguised because
of the size and position meaning that he doesnt need
his name there big and bold for people to know his
music and showing that he believes it is more about
the music than it is about his name.

3. Yet another picture of the artist, although this time a
wide shot of him indicates that he wants to be marketed
and known for his iconography. The metal mask could
suggest that he has to put a brave face on or that he is
too exposed and wants to hide his emotion which
contradicts the front cover directly. This could be linked
to his history about becoming famous such as the trouble
he had with his girlfriend Rihanna ; the mask could
therefore symbolise the shame and the fact that he
wants to his from his past or maybe just that he wants to
hide his past from the public. The wide shot shows all of
his body which is more formal compared to the intimate
close up that we have seen on the front cover.

4. The back cover contrasts completely to the
front cover in terms of costume, which is
casual on the front cover and colourful
compared with black and formal on the back;
and mode of address which on the front is
direct and on the back we cannot see his face.
The black font on the back isn’t in the graffiti
style which enforces the point of view that this
album is showing all different aspects of Chris
Brown’s personality. It is black to contrast with
the pink so that it is easily visible and clear to
read.

5. The black on the white creates a very strong contrast
meaning that it stands out to the audience grabbing their
attention just by the colour. It could also be another
personality of the artist through colour, for example,
back and white usually have connotations with a suit or a
formal dinner and being smartly dressed. It could also
show that there is a battle between the personalities due
to black and white usually representing evil and good. His
stance also shows that there could be some kind of
struggle going on inside himself. The long shot allows us as
the audience to see his body language which could remind
the viewer of Michael Jackson especially because of the
costume and stance but also relating back to the colour
and idea that there is a struggle between personalities;
this is what happened to MJ as he was correcting his skin
condition.

6. The main image is quite obscure because of the
camera angle, pose of the artist and the prop used.
We can only see his nose and lips which could imply
he has a secrets that his eyes would reveal if we saw
them. This is reinforced by the colour scheme; greys
and blacks have connotations with mystery and
hidden secrets which could symbolise the artists
songs on this album. Going against the conventions of
RnB music this cover doesn’t consist of ‘bling’ or
materialistic things which could represented his
background story and explain that he had nothing
and he has worked for what he has not but he still
doesn’t forget or take anything for granted because
of what he came from.

7. He is portrayed as very masculine here which will appeal to a
wider audience demographic which will then include girls
because of the sexual appeal. The background is all black so
that any lighter parts on the image stand out so that we as an
audience can see the figure. The costume is very urban which
could suggest that this is the life style he leads and this is his
inspiration for his music. Direst mode of address is still used
even though we cannot see his eyes and therefore empathy is
created for him as the audience sees the cover. The font
used at the top of the digipack covers all thirds and because
it is at the top it is the first thing that the viewer will look at
which will reveal who the artist is . The artists name, although
unusually it is the same size as the album name is it
highlighted by being a crisper shade of white. This is to
attract the audience to the name rather than the album name
which wont be as appealing to the audience demographic at
‘Jay-Z’.

8. The house style is kept throughout by using a black background
with a contrast of white writing. The simple design could imply
that he feels that he doesn’t need to show off about his high
status within the music business for his album to sell because of
his loyal fans. It could also emphasise that he came from nothing
working his way to the top and showing that you don’t need fancy
things to become your dream and become something amazing like a
world wide singer.The colour scheme could also imply sophistication because it has
connotations with black and white dinner parties and smart
events. The artist is also promoted with his record label being
shown and the website for it. Again the white font is used, all in
capitals to create consistency and to try to get the artists
personality over to the audience demographic. Culturally the use
of capitals in text conveys importance and/or significance.

9. The same typography is used here, again to give
the artist their own iconography and create
consistency throughout the album. The font is
capitalised again and is aligned in the centre
third t create some symmetry and make the
reader focus their attention to the songs to try
and influence the audience to buy the album. It
implies that the music should be the centre of
attention and not the artist as a ‘brand’.

10. This digipack is very colourful using vibrant colours to
attract the audience’s attention. The colours have a
youthful feel to them because of the vibrancy meaning that
the target audience demographic are more likely to be
younger. There are a range of colours here however they
are all blended or smudged which could mean that Cheryl
Cole is moving to fast and unsure of where she is going.
This is emphasised in the album name with the use of the
word ‘messy’ which could be describing her life and/or
career, which, metaphorically, are the raindrops. The main
image is very powerful and due to her facial, we can see the
RnB genre appear because of the attitude, in contrast to
the more traditionally ‘pop’ colours

11. The body language of the artist suggests that she in
thinking or sad about something and almost that she has
given up which emphasises the point states earlier about
the use of the word ‘messy’. To further explore the RnB
side of this album cover, her costume consists of gold and
leapod print which all suggest wealth which plays a large
part in RnB music. The image falls across two thirds of the
cover implying dominance over the cover and over the music
industry. She also has her legs on show here which will
create a sexual appeal for men which in turn will widen the
audience demographic. The typography used compliments
the words, especially ‘messy’ because of the hand written
feel. It is slanted which shows rebellion and no wish to
follow conventions and it also shows imperfections aren’t
always a bad thing, also appealing to a younger target
audience. There is also good continuity of this.

12. The back cover doesn't have an image of the artist on however
the colour scheme is carried on throughout. Her name is not
featured on the front and is only seen here, in the first third
of the back cover. If looking at the back, and also because it is
the largest thing on the back, the audience’s attention will be
brought here which will market the artist. Because it is on the
back it suggests that the artist is confident enough to be
recognised without need for a name on the front cover showing
domineerance within the music industry. The writing is in
mainly lower case letters, again implying that this album is
targeted at a younger audience demographic. Also featuring in
the same first third on the back is the track list showing that
the artist believes that the music is just as important at the
artist name as a brand name. The colour of the font shows the
artists personality and femininity because of the girly floral
pink colour, which will target the woman demographic however
will appeal more to younger girls.

13. Rihanna’s album loud features an extreme close up as the main
image on the front cover and the back cover which consist of
the same image. The artist has her eyes closed and her moth
slightly open which is seen as a sexual pose, this will mean the
appeal of men which in turn will widen the audience demographic
and make it more likely for men to buy the album. This is because
they will assume that the music will all have this a sexual feel.
Her lips are red, as is her hair and there is an all round rosé
effect on the image, this all has connotations of passion and love
which will symbolise what the artists music is like. We can also
not see any clothes in the main image here and the audience will
therefore all assume that she isn’t wearing any. the artists name
is at the top and covers all three thirds with large gaps in
between letters, this implies that it is slow and sensual and
further emphasises the love and passion feel to the cover

14. Both the artist name and album name are in capitals however
‘Rihanna’, although at the top and therefore is one of the first
things we see ,due to the target audience on average reading top
to bottom, is smaller in comparison to the album name which is
very unusual in the conventions of an album cover. They are also
both faint and the same font to result on the main image of
Rihanna take dominance over the whole album, because it is such a
strong image. This album includes a booklet which is a wide high
angle shot. The artist is posing in a very sexual way here to and
the viewer is able to see her cleavage and part of her stomach
which will also appeal to the sexual nature of men. This image
covers three different sections and the artist covers the first
and middle third. The disk is a slightly lighter image of a rose
which will appeal to the younger target audience demographic
because of its innocence however the slight pick colour instead of
a pure white rose could symbolise the exact opposite of innocence.

16. The text used here is extremely simple. the artist and album name is
located on each of the components of the album; the CD and both covers.
Beyonce's name is positioned at the top of each of the components which
maintains the house style and it stretches over the whole of the top of the
front and back cover so that it is not only the first thing that the audience
will see, it is also the biggest and boldest making it eye catching for the
audience which, in turn will increase sales. Because the target audience
demographic are more likely to be attracted to the artist name instead of
the album name the album name takes more of a background position; hens
it is positioned in the lower right hand corner. The track listing is positioned
on both the back cover and the disc which is uncommon although effective
because many people could misplace the cover and have the CD's lying
round, this would mean that the image of Beyonce, her name and the track
list is still available to the customer. All the text on this digipack is simple
and easy to read. this will result in a wider audience demographic wanting to
buy the album; because of this appeal sales should increase.

17. The house style is maintained throughout because
the same front is used on each of the components:
sans sarif font, also maintaining the simplicity. The
colour of all of the font is black which contrasts the
muted which background. the track listing on the
back cover is in italics which adds an effective
contrast to the other font used in order to not make
the album look boring. The rule of thirds has been
applied effectively to this digipack. On all of the
components Beyonce is located in the left third
which means that it will be the first thing that the
audience will look at because we, as an audience, read
left to right. The album name is always seen located
in the right third. The artist name is located either
in the middle third or across all thirds at the top of
the cover and disc.

18. Imagery used on all components of this digipack are a very similar style therefore
creating a constant house style, like many other digipack, the imagery consists of one
single image of the artist on each of the components, his is so that the audience will
recognise that these images are linked with this album. the main image on the front
cover is a low angle shot of Beyonce which ultimately gives her power and makes her
seem superior to the audience; emphasised by the back cover where she is
photographed looking out onto a city. This has direct mode of address and high key
lighting to attract the audiences attention. The lighting creates an inspirational feel as
the audience wants to be her and a happy feel resulting in people thinking that they
will feel this way when they listen to the music on this disc meaning that they are more
likely to buy the video, although it is still clear that the image has attitude. the front
image over laps the artist name which suggests that she is such an established artist
that she is recognised by just her appearance. An unconventional aspect of this
digipack is that she has an image on the disc which stands out as a unique selling point.
The imagery used is quite provocative due to the lack of clothes she is wearing which
reveal her chest on the main front cover and the poses she is pulling on the other
components. she also doesn’t seem to have any intention of trying to cover her self up
which shows confidence; all this is to expand the audience demographic because of the
sexual appeal of her body.

19. Breaking down the front cover it shows a typical RnB picture
implying wealth because he has the ‘world in his hands’
represented by buildings within his arms. This mid shot shows
him wearing sun glasses which complies to the RnB conventions.
The cover also includes the logo of his stage name for which he
will be always recognised which is also marketing the artist. His
brand identity has been established because the typography
used here has been consistent throughout the majority of his
albums. His costume shows he is suited to the genre of music he
represents, for example, his ‘bling’(watch and chain) is
stereotypical of RnB as they are portrayed as being wealthy
and able to buy what they want, including their women. The use
of colour could be to get the attention of a mass Mainstream
audience as the album was a pop hit number 1 and the colours
are typical of the pop genre, this could have been a marketing
strategy.

20. However the dark colours mixed with the pinky purple
bring back the attitude and darkness of the RnB genre.
The lighter parts on his arms could represent that he is
bringing something new and his music is ‘fresh’. The title
could imply that these are, however, starts and we are
making new ‘Desc-Overy’s about the universe all the time.
I think that the title could also represent that new music
had been born because the ‘ovary's are where potential
life is held in a woman. The whole design is based on
triangles which could appeal to the indie market because
of their obsession with the iluminarty triangle; this could
also be a marketing strategy. It could also be showing the
progression that the artist has made, like in Maslow's
hierarchy triangle the bottom are basic needs like food
and water where as the top triangle is self-actualisation.
This would be apt because some say that this artist
reached peak with this album.

21. Inside the album there is a continued theme of purple
and therefore the pop genre. The typography is also
kept consistent and simple. This could be not to
overwhelm the viewer because the outer covers are so
busy and in your face that the cd shows a more
mellowed feel. The colour shows attitude which
complies with the RnB genre’s stereotype. Overall the
whole digipak complies to the codes and conventions of
an RnB typical album. The parts that lean towards a
more pop genre are shown as a marketing strategy to
grab the attention of the mainstream music listener.
This shows that he has not only grown as an artist but
become more successful in the process because he has
widened his target audience, becoming a mainstream
radio artist.