The Digipak advert for Jay-Z's album "Blueprint 3" features the album name, artist name, and release date in bold capital letters to draw attention. Instead of an image of Jay-Z, the central image is a pile of instruments representing the musical content and technology required to create the album. Three red lines positioned in the instruments reference the album's name and number "3" while generating intrigue. The color scheme of red, white, and black is used to highlight key elements and convey emotions like passion that compliment the album concept. Reviews/ratings and an image of Jay-Z are conventions absent from the advert.

2. Wording and font:
On the digipak advert it consists of three main words which include the name
of the album which in this case is Sasha fierce ,the artists name ‘Beyoncé’ and
the date in which the album will be available from. In much smaller text are
just a small variety of the singles that feature on the album that has already
been released. It is common that such singles that have received positive
feedback as it acts an assurance to audiences that the album will also contain
songs of this quality on the album .All the words are in capital letters which
tells audiences that all pieces of information given are important to some
extent , accompanied by this is the literal idea that it is more captivating for
audiences to look at.
Accompanied by this is the sharp and defined font that helps amplify the effect
of standing out as all the words are viewed in this way and relates closely to
the title of the album name ‘Sasha Fierce’ . This is an alter ego of Beyoncé's
who clearly stands out more and has much more of edge than she does herself
. Characteristics of this alter ego consists of being confident fearless , wild and
sexy. On the other hand Beyoncé as an individual is more down to earth and
humble. Beyoncé's name is seen to be the biggest in terms of size and this
challenges the convention of the name of albums usually being the biggest and
boldest. This is due to Beyoncé's ideology of her being the equivalent of a
queen due being one of R&B’s most successful and consistent female for the
last 20 years and is commonly referred to as ‘Queen B. This ideology has
become part of Beyoncé start image to help reinforce this particular master
status. This can correlate closley with the ‘Queen B’ identity as the date of the
album release is seen in roman numerals and this has a relationship of being
connected to royalty as king and queens names would be displayed in this
same format for example , Henry VII of England.

3. Colour:
The colours displayed show the convention of sticking to a
colour scheme of 3 main colours including black , white and a
dull gold type colour. The black and white effect is key as it
denotes an emotionally intense mood that help audiences
focus on the overall emotions of the artist.
As well as black having connotations of power and dominance
which ties in with the concept name of the album Sasha Fierce
it provides a chance for audience to clearly see the important
information without difficulty and distractions.
The simplistic colour scheme also caters to the star image as it
allows the star image to speak for itself without the interfering
of bright colours or the use of a variety of different colours.
The release date is showcased in a vague gold colour matching
its connotations of wealth , prosperity and affluence. In this
case gold is used to emphasise a winning prize that has great
worth and will be available on a certain day for the ‘winners
'which are those who decided to purchase it.

4. Choice of images:
There are 2 central images and they both serve to express
the differing alter egos of Beyoncé:
This representations shown is Beyoncé herself at her most authentic. Based
on looking at her facial expressions she has a slight smile and looks content
as she hold her hair behind her face showing her audiences the real her and
also draws upon a emotive connection as it lets off the idea that she is
allowing audiences to see at her most comfortable as this is rare as artists as
well as celebrities on a larger scale conceal their true appearance with a
great deal of make up and other materialistic garments. Clearly by observing
her she is not covered in make up and this is intensified as the exposed
image of her completely bare wearing no clothing is displayed creating an
inviting image which grasps audience to buy the album as well as insight into
some of the content being about the real Beyoncé and her personal life.
Sasha fierce is not only the name of the album but it is also her persona of her inner
rebellious side. Her facial expression resembles the other focal image but due to the
makeup it provides a different type of mood. Her hands however are not holding her hair
but simply placing them on either side of her head as if placing a crown on her head in
relations to her ‘Queen B ‘ status. Evidence in association to the rebel character is
displayed in the heavy make up especially around her eyes which make her eyes stand out
more creating the notion that she is almost staring deeply at her audiences .cosmetics as
well as clothing that make up this persona and cover up the real her as without them she
may feel not as confident as perceived .Due to this persona being on the wild side it is
possible that there may contain songs that are explicit and edgy which are the expressions
of the persona.

5. Name of artist
Album name
Release date
Main focus image ,
close up.
Colour scheme
Conventions left out?
There are a couple of conventions missing
including:
• Reviews or ratings. Positive ratings and reviews
always encourage audiences to invest.
• Outlets and retailers of where to find the album
. Potential fall in sales as audience wont know
where to go and delay in purchasing it.
• Artist or record company website as this will
provide any extra information

6. Wording and font:
There are 3 main types of wording that appear on the Digi advert this includes the name of the artist
which is Jay-z , the album name which is ‘Blueprint 3’ and essentially the date in which the album will
be released. The typology is seen in capital letters that are in important as it can be perceived as if
someone was shouting or trying to ensure that a message gets across which in this case is reassuring
that audiences remember this information to later then go and purchase it.Other words which
include the name of the record label which in fact is owned by Jay-Z himself and this is seen in a
much smaller size. Analysing further the font of the name of the artist and the date its releasing are in
a bold strong text which simply suggest that these are the most important pieces of information on
the advert as of course audiences need to instantly be able to match the advert with an artists as the
bold font further expresses his authority in the Hip Hop industry which is the most competitive of all
genres. Also the fact that his name is positioned at he top of the advert gives off the impression of
how he sees himself along with the high status given to him from the music industry and society due
to his global success for nearly 2 decades. The date needs to be highlighted in this bold manner as it
needs to be a date in which sticks in the minds of the audiences in order to successfully carry out its
purpose of attracting audience to buy the album . The album name is displayed in a bold font just not
as bold as the other wordings . This could potentially represent the idea that it doesn’t need to be in
bold due to the fact hat the music material from this album is in its own league of importance and
dominance and therefore doesn’t need to be amplified.

7. Choice of images:
As a main convention Digi adverts mostly include a central image of the artists who's
album is being advertised however this poster does not contain an image of the artist but
consists of a huge pile of instruments and recording technologies stacked as a collective.
This particular image could be used to represent the musical content of the album in
terms of the versatility of the differing instruments and sounds along with the idea that it
took all of this to form this creative musical material available on the album. It also
emphasises the idea that without such technologies and other pieces of equipment music
would almost be impossible and Jay- wanted to state this fundamental message through
the album artwork. Just positioned in the center of the instruments are 3 red lines. It is
easy to suggest that the fact the album is called ‘the blueprint’ that there would be some
form of blue In comparison to his 2 former albums the blueprint and the blueprint 2 as
they all displayed some form of blue. Red creates some form of controversy which leads to
the confusion and questions of the masses. This was an important technique as it
generated some controversy and media attention asking for the artistic decision behind
this. This lead to major public attention on the album and therefore acts as a effective
promotional tool. The red however does compliment the all white abstract image of
instruments and symbolises the importance of the number 3 as these lines can be joined
together to form the shape of this number. It is clear that a lot of the images choosen
where intelligently thought through as its aims is getting audiences to instantly engage by
gathering questions together about the unknown answers to these particular artistic
choices made.
Elements of blue are seen
on both albums easily
corresponding with the
name.

8. Colour:
The colour scheme consists of three main colours red , white and black.
The white background is suttle and simple leaving no space or room for
distractions away from the key points on this advert which of course are
the text stating the release date along with artist and the name of the
album. The white background also allows things to stand out against it
which help the importance of the red lines and text to be recognized. Red
stripes provide the connotations of powerful emotions including love ,
lust , anger and passion. The fact that they are positioned just in front of
the all white instruments acts as if they are trying to draw more attention
to them by highlighting them and of course the fact it is red symbolises the
feeling of love and passion it suggest that he is trying to state the idea that
that the instruments as well as the music is something he truly loves and
values. All the wording and text are seen in black which of course are
dominant colours and intentionally aim to stand out amongst everything
else especially because of the important information they represent
(including the date the album will be released and the name of the album
and artist).

9. Album Name
Release Date
Name of the artist
Colour scheme –
the main three
colours red white
and black
Main focus image
Record company –
which in this case in
small font is
RocNation
Conventions left?
• Review of ratings which
could potentially enhance
audiences chances of
purchasing the album due to
seeing the positive feedback
it has gained.
• The image of the artist is
also not present