The document proposes a new rap magazine called Genius. It will be 100-120 pages and feature pictures of rappers on one page with information about their music and careers on the facing page. The target audience is males and females aged 14-36 from social grades C1 to D of all ethnic groups interested in mainstream rap music. Distribution will be at concerts and festivals featuring artists in the magazine as well as online and retail stores. The magazine will have a dark color scheme and style reflective of rap music to attract its target audience.