The document discusses research conducted on magazine advertisements for music videos. It analyzes advertisements for Rihanna, Jessie J, and Plan B. Key points made include: - Rihanna's advertisement uses a black and white image and simple font/design as her iconic image is the main selling point. - Jessie J's advertisement effectively uses her image as the focus, surrounded by easily readable information. Gold font looks professional. - Plan B's advertisement takes a more laid back approach with simple wording, focusing on his name in the skyline to draw attention. - Lessons for the student's own music video advertisement include using logo/font design, colors, framing the image

1. For my project I'm creating a music video along with 2 other ancillary texts.
My chosen ones are to create a fully working professional digipak that looks
good enough to be sold on the high street, alongside a magazine
advertisement showing advertising my upcoming music video.in this
research I'm going to be focusing on them magazine advertisments.Looking
at exsisiting old and new products, how they’re designed for purpose, what
features they have and where about in the magazine are they published. I
thought it would be really helpful to conduct this research as I feel it will
grow my knowledge in the area and will give me lots of ideas and
conventions that I can follow.
Again I'm going to direct my focus onto Pop music video magazine
advertisements as I feel this will be most benfitical to me.However I am
going to look at a few other examples to see if the genre determines how
the advertisement is made and if it effects what magazine it is put it.

2. A worldwide pop star like Rihanna I thought would be
really good to look at. Being such an iconic figure world
wide I thought it would be interesting to see how she
aims and promotes her upcoming music videos within
magazines. I found this example to my left. This is
promoting her album Rated R.I found this to be published
in a girls pop magazine fairly near the front. It fills a whole
a4 size page up and focuses solely on the advertisement.
Black and white is not a colour scheme I feel is the best
at grabbing peoples attention to her new and upcoming
album. Quite a risky option if you’re a newcomer,
however because Rihanna is so loved and noticed
Globally. This doesn’t matter. The main feature of the
advertisement is her. Known for her iconic image having
her filling up ¾ of the page is the selling point. She
doesn’t need fancy colours and designs to promote
herself.Shes already big enough. This laid back theme
juxtaposed with her as an artist works really well.Th
eimage itself is evry dark.Shes dressed in harsh leather
clotihng with fashion jewlwery and dramtic makeup.Not
rihannas everyday look.I feel this sparks contoversoy…

3. In the sense this album has something different to offer, something she may not of done before. Her
pose within the image as well is very intriguing. Its drawing you.The font used is also quite simple, other
than the large image I feel the only other aspect that stands out is the red text. This states the hit
songs she's already released which are involved with the album.Again,quite a good selling point in
my opinion.Because,if consumers have listened to one of these popular songs and liked it, they may
be more inclined to go and buy her whole album because of this.
Her new logo for this album, I really like this as an added
touch. I feel it gives the new album a new identity and
signifies its something she hasn’t done before.
Her label and website are listed here as additional
information for the consumers.
Name of the new album ‘Rated R’ is here.Its not the
main focus point of the advert. Its a little hard to see, but
as long as you know Rihanna's new album is coming out
I suppose this isn't as important.
In full conventional make up, her
appearance as an artist is one we
recognise
Parent advisory allows us to know they my
be swearing or something explicit within the
upcoming album.
Bold, bright, already existing noticeable
name of her songs

4. Looking at this magazine advertisnent from a personal point of view I feel it does work really well.
When coming up with my own magazine advertisement I'm going to try and match some of these
conventions.However,because my artists wont be known as of yet I'm going to make the overall
advetimsent look a lot more visually pleasing while still looking classy. I want it to look professional
but exciting to consumers so there more inclined to remember it and even maybe buy it when its
out.Im going to focus on finding all my artists identity and bring them together to create something
that looks really good.
From this magazine advertisement I really like the layout. I feel
It looks really good. It keeps the artists the focus point and
Makes their appearance and identity known. For my advert
-isment I think I may do this aswell.I want my artists to be
remembered and their faces are the most important thing
to do this.
As my artists are 3 separate artists coming together to collab
-erate I'm not going to create a logo as I don’t feel it will be
Appropriate however for solo artists, like Rihanna it really adds
Something good to the advert.
Thinking about Pop conventions, I don’t feel it follows the
Tradtional ones. Its quite a risky new style but works well for her.
For mine, I feel I'm going to keep the main feature image big,
The text in a nice font which is bright, bold and noticeable.
I want to make sure the title of the album is clearly visible also.
I don’t want to over crowd the advert because then it can
Become quite boring and missleading.however,I do want it to
Feature all the relevant information is a fun way.

5. When conducting some more existing products
research I found an advertisement for Jessie J.Like
Rihanna is very similar in layout. This seems to be a
running theme within quite a lot of music video
magazine adverts. Personally I like this one by
Jessie J a lot more.The main image is the focus
point and its surrounded by information that’s easily
readable and is east to notice.
Jessie is dressed in conventional makeup and
costume and her appearance matches how we
know her as an artist. This creates very similitude
and allows the consumer to recognise her straight
away. Her pose is quite fierce also. Having the
mouth slightly open portrays an attitude for her,
and this juxtaposed with the black lipstick creates
and idea of what she might be like/what her new
album has to offer. Her artist name stands out
massively. I like this, it lets everyone know who she
is, even if they previously didn't. I love the use of the
gold font. It looks professional, works well within the
colour scheme and gold is often associated with
the rich, so again establishing her as an artist that’s
done well and is successful in her sector.

6. Her artist name is boldly
labelled on the advert,
allowing everyone to see
who she is.
In conventional pop
make up, following quite
a grungy ‘bad girl’ sort of
look
Statement signature
hair that she always
has. Its apart of her
media identity.
Clothing continues the
over all ‘bad girl’ look
she's portraying. And
works well with the them
of the advert.
Title of the album is stated
twice, once built in with
her name logo and again
at the bottom half of the
advert. Reminds the
consumers of what the
album is called. Making
them more inclined to
buying it, when its
released.
Includes her no1 single
feat B.O.B,which was very
popular. This point of sale
allows consumers to think,
if they liked that song,
then they’ll probably like
the rest on her album. A
technique to draw
consumers in and to
encourage them to but
the full album.
She features her website, this is an example of
cross media convergance.Shes promoting one
thing within an other. I like this little add on
though, I feel it makes it more interactive for
the consumer to go and explore further on
what they’ve seen.
I like how the black
clashes against the
white and makes
her stand out.
Record labels are listed at
the bottom.
I like the framing of the image,
having it so central makes the
overall layout work really well.
Everything looks even, and
doesn’t look messy or out of
place.

7. After analysing this music video advert I’ve come to the conclusion its very similar to the first one I
looked at, but even better. I really like this from the moment I saw it.Like Rihanna the layout is similar
and the colours are not overdone they’re classy and simple. But as an advert works well.
Thinking about my magazine advert I'm hoping to
create something similar to this. This research has
opened my eyes more about what needed to be
included within an advert in order to make it successful.
I love the use of the gold font in this one, I feel it really re
iterates how successful she is and labels her self as
wealthy, just by using the gold colour within the font. I
also prefer the framing of the main feature image in this
one to. I feel it works better, and draws you in instantly
to her eyes. Rather than the Rihanna one which I feel
you may just turn over as the image isn't all that great.
For my magazine advert,im going to chose carefully a
colour scheme that I think will work well in promoting my
artists. The features that have inspired me for my own
ancillary text is:
 Logo design
 Font colour
 Overall Colours Scheme
 Framing for the image
 Website & other additional information
 Album Title to be very visible
 Clothing & make up to have continuity so it all works
well and looks really good together

8. After looking at two popular pop female artists I
decided to take a different direction and go and look
at a male singer who isn't really within the Pop genre as
such, and that Plan B.Ive always liked his music but
some of his songs have been hit and miss for me.I found
this magazine advert form his advertising his album.
And I was really surprised to how different it
was.Strangley,I really like it.I feel this layout is a lot more
laid back and effortless looking. Yet works really well
with the artist he is.The wording and information is
simple but gets across the message he want it to.
I wanted to see in what way males are represented
within the adverts also and what conventions they
conform to. The main feature of this image I feel is he
name. Having it right in the sky line draws everyone to
the famous name and persona her works off. I wouldn't
see he's as popular as someone like Rihanna but the
people who know,know.I feel this advert focusing on
him as a artist and not what he looks like. I find this
really intresting,and is inspiring to see what different
techniques are used depending on what the artist is
like themselves.

9. Big, bold title that lets the consumers know
who he is.The red is a really significant colour.it
stands aloud form the page especially on a
black background that’s featured here.
Side shot image of him performing. I really like
this, it doesn’t look set up and fake, it looks like
its him doing hat he loves to do and the
pictures being taken in the moment. Again
though, the framing works well for this type of
advert as the text fits nicely down the left hand
side.
Ratings of his album from differently
companies with them all rating it 4*s.
Shows how popular it is, encourages
consumers to have a listen.
Record Labels are present
You can see a sneak peak of what his album
cover looks like, I feel this is a great selling
technique because it allows consumers to look at
it, remember it and if they see it while they're out
they may be more inclined to buy it as its
something they’ve already seen.
Simple 3 colour scheme. Works well, doesn't over
do it, draws you in without bamboozling you.
Re iterating how successful the album is, making you
feel stupid if you don’t have a listen and buy it.

10. After researching various existing products its really opened my eyes as to what
needs to be included. Its given me lots of great ideas to think about and work with
and its being very helpful in aiding me in the right direction.Ive discovered how
important specific features are for example the layout, colour scheme, framing of
the image. And how they play a big part in making a successful advert. I’ve
decided to take a lot of inspiration from this research its encouraged me to think
out of the box, and differently to how I did orginally.And its opened my mind to
what can be done.
I’m going to start making some draft mock ups from my magazine advert taking all
this information I’ve found out on board. By doing these mock ups I’m going to be
able to compare them to these existing products and come back and see if
they’re similar or what I could add to make them look more professional.
I feel I’ve found some quite successful research that has really helped and inspired
me, I found it mostly interesting as to how differently the adverts are based on
what genre the artist is placed in.As I’m doing the POP genre, I did research on
that and found some really exciting conventions that I know I will use when It
comes to making it.