Web 2.0 refers to new ways of using the internet that focus on user-generated content, open sharing, and collaboration. Key aspects include blogs, wikis, social bookmarking, folksonomies, social media, and mashups. While offering opportunities, Web 2.0 also raises issues around ownership and control of user data, as well as sustainability of services. Archives can benefit by engaging with users in new ways and harnessing collective knowledge, while also managing risks.