August 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
On May 17, 2012 Carol Cone wowed attendees at the 2012 VolunteerMatch Client Summit in San Francisco, CA. We’ve invited “the mother of cause marketing” back for an encore presentation, so that you can share in this inspiring session!
Through a presentation on the “Radically Engaged Business,” Carol Cone will share her thoughts and best practices on building a purpose-driven business and exploring the critical and evolving relationship between employee engagement and groundbreaking citizenship programs.
Participants will learn the four key tenets of building a radically engaged business:
• Creating a gold-standard citizenship/purpose program,
• Operationalizing that program,
• Building a unique employer brand, and
• Using your citizenship/purpose program to drive talent development.
Through best-in-class case studies, including Avon, PNC and IBM, among others, participants will learn how successful organizations are using purpose to energize, inspire and activate employees and drive business impact.
About Our Guest Speaker:
At Edelman, Carol Cone provides strategic counsel to clients on the development of cause and public engagement strategies, as well as corporate and brand citizenship. She has a deep commitment to innovative research with consumers, executives and employees; she works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study, its Trust and Health Engagement Barometers, as well as create new insight reports and intellectual property.
Carol is internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues.
Apresentação que mostra os números de 2012 da pesquisa goodpurpose, que avalia a atitude de consumidores em 16 países em relação a marcas que apoiam causas socialmente relevantes.
Realização: Edelman; apresentação no Brasil: Edelman Significa.
The goodpurpose study is Edelman’s annual global research that explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted in 13 countries among more than 7,000 adults. It is the only global study of its kind.
Breader Buddy Business Plan 13 Slide FinalJMarshall0429
The purpose of the Breader Buddy is to eliminate the mess commonly made while breading food products, meanwhile, offering the consumer a convenient solution for preparing breaded or coated foods.
Creating jobs for the youth through self-employment.
This presentation looks at the Heritage of Artisan in the UAE and discusses the social change and the impact it has had on the Artisans.
It also looks at the statistics of education level and the unemployment levels in the UAE and their co-relation .
Apresentação que mostra os números de 2012 da pesquisa goodpurpose, que avalia a atitude de consumidores em 16 países em relação a marcas que apoiam causas socialmente relevantes.
Realização: Edelman; apresentação no Brasil: Edelman Significa.
The goodpurpose study is Edelman’s annual global research that explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted in 13 countries among more than 7,000 adults. It is the only global study of its kind.
Breader Buddy Business Plan 13 Slide FinalJMarshall0429
The purpose of the Breader Buddy is to eliminate the mess commonly made while breading food products, meanwhile, offering the consumer a convenient solution for preparing breaded or coated foods.
Creating jobs for the youth through self-employment.
This presentation looks at the Heritage of Artisan in the UAE and discusses the social change and the impact it has had on the Artisans.
It also looks at the statistics of education level and the unemployment levels in the UAE and their co-relation .
If a retailer does not recognize the changing dynamics of the consumer; how they will shop and connect with brands in the future, they will not just be punished; they will be punished with impunity.
Adrian Day "User Experience or Brand Experience" - LBi Masterclasses June 11LBi User Experience
Adrian Day
"User Experience or Brand Experience"
June 2011
LBi Masterclasses
This is the first in a series of LBi Masterclasses designed to inspire, educate and provoke debate. Gain masterful insights from practitioners and experts in various fields. And put theory into practice in our follow-up workshop.
Intervento di Sergio Farrioli (Corporate Social Responsability e “Zero Waste Project“ Director di Luxottica Group) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012
Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. During our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, will explain how to create lasting impact through partnerships with nonprofits while avoiding common mishaps.
She'll share examples of companies that have done it right--and those that have fallen short. You’ll also learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan will underline the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.
VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impac...VolunteerMatch
December 2012 Best Practice Network Webinar, presented by VolunteerMatch
Do your volunteer programs generate social and business value? Apollo Group and True Impact share how measuring employee volunteerism helps to prove - and improve - your impact on society, employees, and the company's bottom line. Learn tips for how to leverage impact data to communicate with leadership and guide continuous program improvement.
About Our Guest Speakers
Farron Levy, president and founder of True Impact, specializes in triple-bottom-line assessments, having helped a broad range of companies and their nonprofit partners evaluate the impacts of their social and environmental investments. Farron is a member of the Reimagining Service Council. He earned an MPP in Business and Government Policy from Harvard University, and a BS with university honors from Carnegie Mellon University.
Lauren Keeler is the Director of Community Engagement for Apollo Group working to help support the organization’s nonprofit partners through engaging staff, students, faculty and alumni in high impact opportunities to give back. In her role she engages internal stakeholders in the CSR and engagement conversation to promote community engagement and volunteerism as an essential part of the workplace.
Cultivating an active and loyal volunteer base is a critical component of building your donor base and organizational capacity for programs and fundraising.
Explore strategies for engaging and mobilizing volunteers using the social web. We’ll cover examples and best practices for recruiting, retaining and recognizing volunteers using free and accessible web tools.
el Bulli tableware
Author: Pere Gifre - Ikonic / el Bulli.
Cient: Restaurant el Bulli. Roses (Spain)
Year: start 2008
· CALENDAR
MAY 2008. Dinner at elBulli. First contact.
DEC 2008. Meeting at elBulli. Ferran Adrià proposes that we design their new chocolate box. At the end of the meeting we had a big proposal: to design their new tableware for the snacks.
JAN 2009. We started to analyze the elBulli elaborations, their techniques and philosophies to understand their needs and make a project brief. All of this was done in collaboration with elBulli and also with elBulli Taller team.
FEB 2009. We present a concept proposal for development.
TOKYO TASTE – Ferran Adrià presents the concepts on which we are working.
FORUM GASTRONOMIC DE GIRONA – Ferran Adrià presents the new tableware project.
MAR 2009. We manufacture some prototypes to evaluate their use.
MAY 2009. INDABA 2009. Ferran Adrià presents the tableware concept design animations at the festival celebrated in South Africa.
LA SEXTA NEWS. La sexta TV channel broadcast a special program about the cuisine of elBulli and Ferran Adrià showing the first prototypes.
JUN 2009. elBulli begins its season until December.
JUL-DIC 2009. We evaluate the designs in the elBulli kitchen itself, studying in detail their internal work processes and elaborations preparation.
SEPT 2009. DOCUMENTARY RTVE. The National Spanish television broadcast an advance of “The history of elBulli”, which contains some fragments of the designs video presentation.
OCT 2009. MIPCOM – “The history of elBulli” documentary is presented. It consists of a collection of 8 DVDs, which will be broadcast in RTVE in 2010, including a summary with the new tableware concept. The images are also used for the credits and for the promotional documentary spot.
DEC 2009. EelBulli closes its doors until next season. The DVD collection “The history of elBulli” goes on sale internationally.
JAN 2010. We are currently working on the adaptation of the designs for their final use, adapting them to manufacturing processes.
How to Become a Social Good Volunteer Champion for #GivingTuesdayVolunteerMatch
It may come right after Black Friday and Cyber Monday, but #GivingTuesday is all about giving back to the causes we care about most. And volunteering can be a great way to do that.
As someone who cares enough to learn about #GivingTuesday, you can make even more of a difference by becoming a champion for your cause and gathering support. Join speakers from #GivingTuesday, Salesforce Foundation and VolunteerMatch for a special webinar to talk about ways you can organize your networks of family, friends, or even coworkers to make a big difference for your cause on #GivingTuesday.
You are more powerful than you realize – and by becoming a volunteer champion, you can harness that power to help the causes you care about most. Join us to learn how – and tell your friends!
VolunteerMatch Solutions BPN Webinar: Social Media + Corporate ResponsibilityVolunteerMatch
June 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.
Fenton’s SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, lead an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.
About Our Guest Speakers:
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton’s New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton’s SEE, SAY, FEEL, DO guide to social media metrics that matter.
VolunteerMatch Solutions BPN Webinar: Trends & Best Practices in Using Social...VolunteerMatch
July 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
Social media has emerged as an ideal platform for sharing a company's corporate responsibility story with its stakeholders. It's authentic. It's continuous. It's targeted. It's interactive. But as opportunities to inform, engage and activate stakeholders continue to grow with the changing technology, small businesses in particular can face challenges in adapting. What tools are worth the investment of time? How can compelling CSR content be developed and shared most efficiently, without sacrificing engagement?
Georgetown University's Center for Social Impact Communication (CSIC) recently conducted research on how small businesses are thinking about CSR, social media, and the intersection of the two. Join Julie Dixon, deputy director of CSIC, for an interactive discussion on trends and best practices, as well as recommendations on how smaller organizations can share their compelling stories of community involvement and employee volunteerism in ways that meet their unique limitations on resources, staff and time.
About Our Guest Speaker:
Julie Dixon is the Deputy Director of the Center for Social Impact Communication (CSIC) at Georgetown University, where she manages the day-to-day operations of the center including research, curriculum and partnership development, outreach and communications. She's the author of CSIC's recent publication "Small Business, Big Engagement," a comprehensive set of trends and best practices for small businesses looking to use social media to engage stakeholders in their socially responsible business practices. Follow her work at the center on Twitter at @georgetowncsic.
"Stop the Funding: Social Sector is Fully Resourced." Until we see this headline across our newsfeeds, the corporate sector must continue to innovate on ways to build nonprofit capacity. Pro bono and skilled volunteering can connect the dots between the shortage of resources and the wealth of skills in the private sector. With 76% of nonprofits reporting an increase in demand for their services and over 50% unable to meet the demand, skilled volunteering programs offer a tremendous value to an organization’s infrastructure allowing for increased capacity and expanded programming. Taproot Foundation led a panel discussion with leading corporate
and nonprofit partners who shared real-life examples of succeeding at, stumbling with, and scaling skilled volunteer and pro bono programs! Attendees heard from experts and
walked away with tools supporting an increased engagement in pro bono and skilled volunteering.
At VM Summit 16, we heard from members of the Hunger Volunteer Collaborative including VolunteerMatch, the
Alliance to End Hunger, and the Taproot Foundation about how they fight hunger with pro bono programming that leverages logistic and safety expertise. Learn about ways to get involved and reduce food insecurity in the U.S., as well as examples of how companies are joining the effort.
Volunteer recognition programs your employees will love - March 2015 Voluntee...VolunteerMatch
Employee volunteers who go above and beyond deserve recognition. Rewards and awards programs offer your employees incentive to get involved, fun competition with their coworkers, and a feeling of being appreciated.
But we think these volunteer champions deserve something more than a free t-shirt. In this month’s Best Practice Network (BPN) Webinar, we’ll hear from Nationwide and AT&T – two companies that get creative with their employee recognition programs. They’ll inspire you to start your own unique reward practices.
Oh, and we’ll be doing things a little differently this month. We’re excited to announce “Bite-Sized BPNs”: The same great information packed into half the time. Pairs well with coffee, lunch, or snack breaks.
Where Do I Go From Here? Evolving your Volunteer Program for More InvolvementVolunteerMatch
How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided.
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...VolunteerMatch
As a corporate responsibility professional, you understand the importance of focusing on complex social issues and creating social change. But what about creating positive change in yourself to gain a wider and deeper perspective of your role and the overall work of your company? Learn how to step out of your comfort zone to gain professional development and how pro bono volunteering can be the answer for employee volunteerism.
In this month’s Best Practice Network (BPN) Webcast, hosted by ACCP, we’ll hear from two thought-leaders in volunteerism and professional development. Katherine Campbell, Executive Director at Council for Certification in Volunteer Administration (CCVA), manages professional credentialing programs for leaders of volunteers. Amanda MacArthur, Vice President of Global Pro Bono & Engagement at PYXERA Global, designs and implements corporate social responsibility programs for the public and private sector focused on skills-based volunteerism. Both have extensive backgrounds in designing volunteer programs that benefit the organization, company, and individual. Register now!
Amanda MacArthur & Katherine Campbell are authors in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. They are just 2 of the 35 volunteer engagement experts sharing their knowledge on what’s next in volunteer engagement.
Book details: http://bit.ly/1HsI5tQ
If a retailer does not recognize the changing dynamics of the consumer; how they will shop and connect with brands in the future, they will not just be punished; they will be punished with impunity.
Adrian Day "User Experience or Brand Experience" - LBi Masterclasses June 11LBi User Experience
Adrian Day
"User Experience or Brand Experience"
June 2011
LBi Masterclasses
This is the first in a series of LBi Masterclasses designed to inspire, educate and provoke debate. Gain masterful insights from practitioners and experts in various fields. And put theory into practice in our follow-up workshop.
Intervento di Sergio Farrioli (Corporate Social Responsability e “Zero Waste Project“ Director di Luxottica Group) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012
Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. During our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, will explain how to create lasting impact through partnerships with nonprofits while avoiding common mishaps.
She'll share examples of companies that have done it right--and those that have fallen short. You’ll also learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan will underline the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.
VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impac...VolunteerMatch
December 2012 Best Practice Network Webinar, presented by VolunteerMatch
Do your volunteer programs generate social and business value? Apollo Group and True Impact share how measuring employee volunteerism helps to prove - and improve - your impact on society, employees, and the company's bottom line. Learn tips for how to leverage impact data to communicate with leadership and guide continuous program improvement.
About Our Guest Speakers
Farron Levy, president and founder of True Impact, specializes in triple-bottom-line assessments, having helped a broad range of companies and their nonprofit partners evaluate the impacts of their social and environmental investments. Farron is a member of the Reimagining Service Council. He earned an MPP in Business and Government Policy from Harvard University, and a BS with university honors from Carnegie Mellon University.
Lauren Keeler is the Director of Community Engagement for Apollo Group working to help support the organization’s nonprofit partners through engaging staff, students, faculty and alumni in high impact opportunities to give back. In her role she engages internal stakeholders in the CSR and engagement conversation to promote community engagement and volunteerism as an essential part of the workplace.
Cultivating an active and loyal volunteer base is a critical component of building your donor base and organizational capacity for programs and fundraising.
Explore strategies for engaging and mobilizing volunteers using the social web. We’ll cover examples and best practices for recruiting, retaining and recognizing volunteers using free and accessible web tools.
el Bulli tableware
Author: Pere Gifre - Ikonic / el Bulli.
Cient: Restaurant el Bulli. Roses (Spain)
Year: start 2008
· CALENDAR
MAY 2008. Dinner at elBulli. First contact.
DEC 2008. Meeting at elBulli. Ferran Adrià proposes that we design their new chocolate box. At the end of the meeting we had a big proposal: to design their new tableware for the snacks.
JAN 2009. We started to analyze the elBulli elaborations, their techniques and philosophies to understand their needs and make a project brief. All of this was done in collaboration with elBulli and also with elBulli Taller team.
FEB 2009. We present a concept proposal for development.
TOKYO TASTE – Ferran Adrià presents the concepts on which we are working.
FORUM GASTRONOMIC DE GIRONA – Ferran Adrià presents the new tableware project.
MAR 2009. We manufacture some prototypes to evaluate their use.
MAY 2009. INDABA 2009. Ferran Adrià presents the tableware concept design animations at the festival celebrated in South Africa.
LA SEXTA NEWS. La sexta TV channel broadcast a special program about the cuisine of elBulli and Ferran Adrià showing the first prototypes.
JUN 2009. elBulli begins its season until December.
JUL-DIC 2009. We evaluate the designs in the elBulli kitchen itself, studying in detail their internal work processes and elaborations preparation.
SEPT 2009. DOCUMENTARY RTVE. The National Spanish television broadcast an advance of “The history of elBulli”, which contains some fragments of the designs video presentation.
OCT 2009. MIPCOM – “The history of elBulli” documentary is presented. It consists of a collection of 8 DVDs, which will be broadcast in RTVE in 2010, including a summary with the new tableware concept. The images are also used for the credits and for the promotional documentary spot.
DEC 2009. EelBulli closes its doors until next season. The DVD collection “The history of elBulli” goes on sale internationally.
JAN 2010. We are currently working on the adaptation of the designs for their final use, adapting them to manufacturing processes.
How to Become a Social Good Volunteer Champion for #GivingTuesdayVolunteerMatch
It may come right after Black Friday and Cyber Monday, but #GivingTuesday is all about giving back to the causes we care about most. And volunteering can be a great way to do that.
As someone who cares enough to learn about #GivingTuesday, you can make even more of a difference by becoming a champion for your cause and gathering support. Join speakers from #GivingTuesday, Salesforce Foundation and VolunteerMatch for a special webinar to talk about ways you can organize your networks of family, friends, or even coworkers to make a big difference for your cause on #GivingTuesday.
You are more powerful than you realize – and by becoming a volunteer champion, you can harness that power to help the causes you care about most. Join us to learn how – and tell your friends!
VolunteerMatch Solutions BPN Webinar: Social Media + Corporate ResponsibilityVolunteerMatch
June 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.
Fenton’s SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, lead an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.
About Our Guest Speakers:
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton’s New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton’s SEE, SAY, FEEL, DO guide to social media metrics that matter.
VolunteerMatch Solutions BPN Webinar: Trends & Best Practices in Using Social...VolunteerMatch
July 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
Social media has emerged as an ideal platform for sharing a company's corporate responsibility story with its stakeholders. It's authentic. It's continuous. It's targeted. It's interactive. But as opportunities to inform, engage and activate stakeholders continue to grow with the changing technology, small businesses in particular can face challenges in adapting. What tools are worth the investment of time? How can compelling CSR content be developed and shared most efficiently, without sacrificing engagement?
Georgetown University's Center for Social Impact Communication (CSIC) recently conducted research on how small businesses are thinking about CSR, social media, and the intersection of the two. Join Julie Dixon, deputy director of CSIC, for an interactive discussion on trends and best practices, as well as recommendations on how smaller organizations can share their compelling stories of community involvement and employee volunteerism in ways that meet their unique limitations on resources, staff and time.
About Our Guest Speaker:
Julie Dixon is the Deputy Director of the Center for Social Impact Communication (CSIC) at Georgetown University, where she manages the day-to-day operations of the center including research, curriculum and partnership development, outreach and communications. She's the author of CSIC's recent publication "Small Business, Big Engagement," a comprehensive set of trends and best practices for small businesses looking to use social media to engage stakeholders in their socially responsible business practices. Follow her work at the center on Twitter at @georgetowncsic.
"Stop the Funding: Social Sector is Fully Resourced." Until we see this headline across our newsfeeds, the corporate sector must continue to innovate on ways to build nonprofit capacity. Pro bono and skilled volunteering can connect the dots between the shortage of resources and the wealth of skills in the private sector. With 76% of nonprofits reporting an increase in demand for their services and over 50% unable to meet the demand, skilled volunteering programs offer a tremendous value to an organization’s infrastructure allowing for increased capacity and expanded programming. Taproot Foundation led a panel discussion with leading corporate
and nonprofit partners who shared real-life examples of succeeding at, stumbling with, and scaling skilled volunteer and pro bono programs! Attendees heard from experts and
walked away with tools supporting an increased engagement in pro bono and skilled volunteering.
At VM Summit 16, we heard from members of the Hunger Volunteer Collaborative including VolunteerMatch, the
Alliance to End Hunger, and the Taproot Foundation about how they fight hunger with pro bono programming that leverages logistic and safety expertise. Learn about ways to get involved and reduce food insecurity in the U.S., as well as examples of how companies are joining the effort.
Volunteer recognition programs your employees will love - March 2015 Voluntee...VolunteerMatch
Employee volunteers who go above and beyond deserve recognition. Rewards and awards programs offer your employees incentive to get involved, fun competition with their coworkers, and a feeling of being appreciated.
But we think these volunteer champions deserve something more than a free t-shirt. In this month’s Best Practice Network (BPN) Webinar, we’ll hear from Nationwide and AT&T – two companies that get creative with their employee recognition programs. They’ll inspire you to start your own unique reward practices.
Oh, and we’ll be doing things a little differently this month. We’re excited to announce “Bite-Sized BPNs”: The same great information packed into half the time. Pairs well with coffee, lunch, or snack breaks.
Where Do I Go From Here? Evolving your Volunteer Program for More InvolvementVolunteerMatch
How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided.
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...VolunteerMatch
As a corporate responsibility professional, you understand the importance of focusing on complex social issues and creating social change. But what about creating positive change in yourself to gain a wider and deeper perspective of your role and the overall work of your company? Learn how to step out of your comfort zone to gain professional development and how pro bono volunteering can be the answer for employee volunteerism.
In this month’s Best Practice Network (BPN) Webcast, hosted by ACCP, we’ll hear from two thought-leaders in volunteerism and professional development. Katherine Campbell, Executive Director at Council for Certification in Volunteer Administration (CCVA), manages professional credentialing programs for leaders of volunteers. Amanda MacArthur, Vice President of Global Pro Bono & Engagement at PYXERA Global, designs and implements corporate social responsibility programs for the public and private sector focused on skills-based volunteerism. Both have extensive backgrounds in designing volunteer programs that benefit the organization, company, and individual. Register now!
Amanda MacArthur & Katherine Campbell are authors in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. They are just 2 of the 35 volunteer engagement experts sharing their knowledge on what’s next in volunteer engagement.
Book details: http://bit.ly/1HsI5tQ
Join this free webinar to learn more about social media, and how you can use social media tools to increase your volunteer engagement and expand your volunteer recruitment.
Volunteer engagement is changing. What do you need to know about social media as a volunteer program manager? How can you use social media to promote your volunteer opportunities and recruit volunteers? This webinar will offer an introduction to including social media in your volunteer recruitment and retention plans. You'll see examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities.
You'll also learn about the social media tools available as part of your VolunteerMatch account that can help you promote your volunteer opportunity on other social networking sites.
VolunteerMatch is here to help make it easy for you to recruit volunteers, manage existing volunteers, and promote your organization.
The CSR Scene: From Checkbook Philanthropy to Authentic EngagementVolunteerMatch
This stimulating session offered a perspective on how
corporate community involvement has evolved over the
past 20 years. We explored the key trends in philanthropy
and corporate social responsibility (CSR), examined the
challenges companies and nonprofits face in working
together to achieve authentic engagement, and took a
peek at what may be coming down the line. The “CSR
Scene” is a constantly evolving field of work, with many
moving parts. Participants engaged in conversation
about this dynamically changing environment and the
obstacles as well as opportunities it presents.
The Power of WHY: The Key to Uniting Employees Around Your Company Vision [Ma...VolunteerMatch
What separates successful, innovative corporate responsibility programs from the status quo? The answer may be simpler than you think.
On March 18th, 2016, Stephanie Staidle, founder of The Right Brain Entrepreneur joined VolunteerMatch to explore The Power of Why: The Key to Uniting Employees Around Your Company Vision. In this complimentary webinar, attendees learned how to unite employees around your company vision and inspire them to take part in your cause work. How? By understanding and using your company's "why".
Imagine recruiting over 100 new volunteers each week or supporting over 250 local nonprofits annually with your employee volunteer program. The Girl Scouts of Greater Chicago and Northwest Indiana and Groupon have been able to accelerate their volunteer programs through an innovative approach and strategic community partnerships. Learn about this unique partnership and signature skills-based volunteer event—“Scout Out Engineering”—that was developed in Chicago and has scaled to the Bay Area! Both organizations also shared tips on how they use YourMatch and VolunteerMatch for volunteer management and recruitment.
Changing Corporate Perspectives: Workplace Volunteer Programs - June 2015 BPN...VolunteerMatch
Are you eager to start a Workplace Volunteer Program, but wonder how you’ll get the rest of your company on board? Luckily, the notion of corporate social responsibility (CSR) is changing, and it’s becoming an easier sell to do good. Not only are nonprofit organizations becoming more savvy corporate partners, but companies are beginning to see a shared purpose in volunteer partnerships.
In this month’s Best Practice Network (BPN) Webinar, we’ll hear from Angela Parker and Chris Jarvis, co-founders of Realized Worth. Their years of experience in the corporate volunteerism field will lend to their discussion of the trends and challenges they’re seeing, recommendations on how to inspire employees to volunteer, and the corporation’s role in a higher calling. Their stories will energize you to launch the perfect workplace volunteer program for your company.
Edelman’s 2010 goodpurpose study. The global consumer study explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
“The next consumer revolution has begun,” states Clara Hendon of Sterling Brands (http://sterlingbrands.com). This is one of the trends that she presented to attendees of the Destination Design Management conference this month in Huntington Beach, California.
Ms. Hendon highlights the following trends:
1. for consumers, it’s re-evaluation time
2. brandicide – a trend on the rise
3. brands out of sync are brands out of favor
4. consumer skepticism – now on steroids
5. make it in america…but make it great
6. at-home incubating – it’s all the rage
7. local – the connection that matters
8. addiction to discounting can hurt a brand
9. the next consumer revolution has begun
10. from frivolity to frugality
Global Findings: 2010 Edelman goodpurpose® StudyEdelman
The 2010 Edelman goodpurpose® study is the firm’s fourth annual global study that explores consumer attitudes around social Purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted by StrategyOne and consisted of 20 minute interviews in 13 countries among 7,259 adults. Online interviews were conducted in Brazil, Canada, France, Germany, Italy, Japan, Mexico, The Netherlands, UAE, the United Kingdom and the United States. Face-to-face interviews were conducted in China and India. The study is representative of the country population, except in UAE, where it is representative of the online population.
On Friday February 01, 2013, Brian Fetherstonhaugh (Chairman & CEO of OgilvyOne Worldwide) presented this presentation to Ogilvy & Mather SA clients and partners as well as to local media, at the South African launch of OgilvyOne at the Johannesburg office.
Amsterdam speech 11.9 (Carol Cone); Het Communicatie Congres 2012communicatieonline
Carol Cone wordt in de Amerikaanse vakpers afwisselend de ‘Godmother of social responsibility’ genoemd en ‘Leader of Corporate Goodness’. PR-Week betitelt haar als ‘the most powerful and visible figure in the world of Cause Branding’. Al meer dan een een kwart eeuw adviseert ze klanten over wat ze ‘Good Purpose’ noemt: duurzaamheid, mvo, csr en good citizenship. Sinds twee jaar verricht ze in opdracht van haar nieuwe werkgever Edelman grootschalig onderzoek - in zestien landen onder 8000 consumenten - naar het belang van sociale betrokkenheid van bedrijven en hun merken. Kortom als er iemand weet heeft van trends, ontwikkelingen en ons een blik kan bieden op de toekomst van communicatie en mvo is het Carol Cone.
With more than 45% of all customers accessing product information via web sites, mobile devices and social channels before ever entering a store, the role of the merchant must continue to evolve.
More than ever before, merchants must strive to reach shoppers on a personal level and customize the shopping experience within all shopping channels. Today’s high performance retailing solutions provide critical answers that will guide retailers towards profitable encounters with each shopper.
Cost:
Free
Designing meaningful, mission-driven virtual volunteer opportunities, and managing remote volunteers can be challenging. How do you create work than can be done independently, and still supervise, evaluate, or recognize the work of a volunteer you never meet face to face? The good news is that now, with an ever growing set of online tools, building an online community and connecting with someone across miles (or continents) is easier. In this webinar we will discuss best practices for creating those opportunities and developing meaningful relationships with remote volunteers, including building and empowering remote teams, managing projects by letting go but not checking out, and creating a two-way communication plan to share the work of remote volunteers with the organization and share what's happening at the organization with remote volunteers.
Engaging Pro Bono and Skills-Based VolunteersVolunteerMatch
Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you're thinking about adding skilled volunteers to your program, or if you've just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.
What You'll Learn:
How to design successful skills-based volunteer projects
Strategies for managing skills-based volunteers
VolunteerMatch Best Practices for Recruiting OnlineVolunteerMatch
Learn how to make the most of your VolunteerMatch account by creating your volunteer opportunities using best practices. This webinar will cover the eight simple steps to making your opportunities stand out on VolunteerMatch.
Creative and Innovative Recognition Strategies for Today's VolunteersVolunteerMatch
Are you doing the right things to recognize the work volunteers do for your organization? Are your recognition strategies and events stuck in the past? In this webinar we'll discuss what motivates today's volunteers and discuss strategies for matching recognition to motivation. We'll also share examples and ideas to incorporate creative and meaningful recognition into your volunteer engagement strategy
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
What’s ethics got to do with this? Ethics and Decision Making in Volunteer En...VolunteerMatch
As leaders of volunteer engagement we’re often asked to make difficult decisions. How do we know if the decisions we’re making are the right ones? When you’re in this type of dilemma how do you intervene or lead? In this highly interactive workshop we’ll explore how ethics guide the work we do leading and engaging volunteers, and we’ll practice using ethical decision making. Attendees will leave with a worksheet to help introduce and use ethical decision making in their organization.
Tap into the Power of Training and Set your Volunteers up to Succeed!VolunteerMatch
Are you preparing your volunteers for success, or leaving them to figure things out on their own? This session will explore best practices for adult education, and the need to develop a curriculum that meets the learning needs for new volunteers as well as supports ongoing learning for existing volunteers. In this engaging session we’ll practice effective and creative training delivery methods. Attendees will leave with a sample curriculum and a plan to evaluate their current volunteer training.
How to boost employee engagement with the volunteer match networkVolunteerMatch
Many companies invest a lot of time in researching nonprofits and curating one-off volunteer opportunities for their employees. Yet research shows that one-third of employees won’t actually give through their workplace because they’re not able to choose the causes that matter to them.
What if there were an easy way to connect employees with high-quality volunteer experiences that are meaningful to them?
There is. The VolunteerMatch Network is a consolidation of vetted, real-time nonprofit volunteer needs, all in one place. It can be easily integrated into your existing corporate giving platform in a way that’s tailored to your company’s goals and preferences.
On Tuesday, May 29, 2018 at 2pm ET/11am PT webinar attendees got a walkthrough of:
-Why it’s important to give your employees choice in your volunteer program
-How to balance employee choice with company-sponsored cause areas
-How the VolunteerMatch Network connects employees with causes that are meaningful to them
-How VolunteerMatch’s custom integrations can serve the interests of both your company and its individual employees, while saving you time and money.
So many volunteer managers depend on groups of volunteers to meet the needs of their programs. Different types of groups can come with their own challenges.
We’ll discuss ideas for working with corporate groups, youth groups, and other groups. Effective practices for engagement, ideas for diversifying the work and commitment level of volunteer groups, the importance of creating opportunities with measurable impacts, and communicating those impacts will be discussed.
In a Volunteer Recruitment Rut? Steps to Up Your Tech GameVolunteerMatch
With new, powerful technology popping up all over the web, managing online volunteer recruitment can be a time-consuming undertaking. But it doesn’t have to be. What if we told you there’s an easier way to maximize your volunteer opportunities’ reach and streamline your online recruitment efforts so you can focus on other parts of your program, like engaging volunteers?
In this best practices webinar, VolunteerMatch and the Association for Leaders in Volunteer Engagement (AL!VE) for shared insights into recruiting great volunteers online and tips for crafting an irresistible volunteer opportunity.
If you recognize the value in recruiting volunteers online or are having trouble finding the right fit lately, watch this video recording of our webinar: http://bit.ly/2q8JNwv.
Listen to Your Employees: How to Craft a Volunteer Program That Meets Their N...VolunteerMatch
In overwhelming numbers, employees want their companies to offer ways for them to volunteer. Yet, one-third of employees won’t give through their workplace because they’re not able to choose the causes that matter to them. On Tuesday, March 27, 2018, VolunteerMatch presented ways to gauge employee preferences and mobilize employees to give back in the way they want to.
Join this free webinar, hosted only once a year, to learn more about the CCVA and the process for applying for and receiving your CVA. Credentialing in any profession increases credibility and promotes career development. Learn about this unique performance-based credentialing program, the process for becoming Certified in Volunteer Administration and how it can benefit you and your organization. Recommended for those with at least 3 years of experience in any setting.
Stop Wasting Time! How to ‘Go Big’ with Your Employee Volunteer Program’s ImpactVolunteerMatch
We know the benefits employee volunteer programs have on business: increased employee engagement and satisfaction, better recruitment and retention, publicity, skill development, team-building, and more. But how do you maximize these benefits while also achieving the greatest community impact possible? VolunteerMatch delved into this topic in this webinar.
Aligning your volunteer program with employee interestsVolunteerMatch
Studies show that employees seek out companies that embody socially responsible values and provide an outlet for volunteering. You’ve checked those boxes yet can’t seem to get your employees to participate in your volunteer program.
Where’s the disconnect here?
Balancing it all: The Shifting Role of Volunteer Engagement LeadersVolunteerMatch
Roles and organizational priorities are shifting. It's exciting, but it can also feel like there's too much to do and no one to help you! In this session we'll discuss strategies for evolving and managing your role, being 'all things to all people' and how delegating and developing processes can help.
How to Make Volunteering Work for All Your EmployeesVolunteerMatch
On June 13, 2017, VolunteerMatch and Bright Funds teamed up to discuss how to create a multi-faceted corporate volunteer program to engage all employees.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
You’ve just learned about technology options for your nonprofit, and you think, “Great, I’m so excited to get started! But wait—how can we start implementing within our current resources?” Engaging pro bono volunteers might be the right way to go!
Engaging pro bono volunteers for your technology needs will not only allow you to create new ways to deliver on your mission, but it will help broaden your volunteer options as well (in a way that many, many corporate volunteer programs are looking for!).
This session will take you through the entire process of finding just the right volunteer or group of volunteers, including:
How to create an effective job description and project timeline geared toward technology volunteers
Best practices in recruiting pro bono volunteers with specialized skill sets
How to market your new volunteer roles
How to scale your program to accommodate companies seeking pro bono opportunities for their employees
How to align your staff or volunteer structure to support pro bono volunteers
Nonprofit Insights: How Design Thinking Helps You Increase Impact And InnovationVolunteerMatch
Nonprofit organizations provide some of the most basic and essential services to those who need them most: clean water, food, shelter, etc. However, despite often Herculean efforts, many organizations lack resources and find themselves understaffed and underfunded. For organizations to survive, thrive, and fulfill their missions, the key is constant innovation.
During this free webinar, we’ll discuss how innovative nonprofits (e.g. American Red Cross, GRID Alternative, buildOn, etc.) utilize Customer Centric Design Thinking — a methodology developed at the Institute of Design at Stanford — to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact. We’ll then discuss methods for using design thinking to increase engagement, awareness, volunteerism, and fundraising at your organization.
This webinar will be lead by Ryall Carroll, Ph.D. Marketing and Co-Founder of raiserve.org.
In an increasingly globalized world, using technology to reconnect people with their local communities and exploring the ways they can give back is something each of us does in our daily work. Get inspired by stories of local communities becoming increasingly connected and how you can continue to build networks of impact. Similar to VolunteerMatch, Groupon helps people connect with their local communities. Groupon is building the daily habit for local commerce, redefining how traditional small businesses attract customers. The mission: to grow our love of local and build networks of impact.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VolunteerMatch Solutions BPN Webinar: The Radically Engaged Business
1. THE RADICALLY ENGAGED BUSINESS:
A 2012 VolunteerMatch Client Summit Encore Presentation
Carol Cone
Global Chair
Edelman Business + Social Purpose
August 15, 2012
2. How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the sides will be circulated
after the event
3. The Radically Engaged Business:
via the Power of Purpose
Volunteermatch
Carol Cone, Global Chair, Edelman Business + Social Purpose
August 15, 2012
5. Howard Schultz
“There needs to be a
balance between
commerce and social
responsibility. The
companies that are
authentic about it will
make more money.”
-Howard Schultz,
CEO, Starbucks
6. Paul Polman: CEO Unilever
“I think this is a great time for brands which
can provide a beacon of trust for consumers.
These days, CEOs don’t just get judged by how
well their share prices are doing, but by what
impact they are having on society. “
6
7. The Power of Purpose:
Creates differentiation
Fuels product innovation, growth and sales
Builds and protects reputation
Engages and inspires employees and customers
7
8. Engagement Drives Business
Engaged organizations have a 3.9x higher earnings per share growth than
organizations with lower engagement scores in the same industry. - Gallup
Committed employees put in 57% more effort and 87% are less likely to
leave, than disengaged employees. - Corporate Executive Board
9. Poll #1
How important is your volunteerism to your
"corporate/organization character, and business
success?"
A. Extremely
B. Partially, and getting stronger
C. It is one of many things that we do but not evolving
much
D. Not at all
9
16. Fifth Global Consumer Study 2012
What consumers have to say…
CANADA INDIA
500 500
BRAZIL CHINA
500 500
US JAPAN
500 500
UAE
UK 500
500
FRANCE GERMANY
500 500
ITALY
NETHERLANDS 500
500
INDONESIA
BELGIUM 500
500
MALAYSIA
SINGAPORE 500
500
StrategyOne surveyed 8,000 consumers across 16 countries, aged 18+
18. From Operational to Societal Societal
Operational
16 Trust Building Attributes
Listens to customer needs and feedback
High quality products or services
Treats employees well
Places customers ahead of profits
Takes actions to address issue or crisis
SOCIETAL
Has ethical business practices ATTRIBUTES
Has transparent and open business MORE IMPORTANT
TO BUILDING
Communicates frequently and honestly FUTURE TRUST
Works to protect/ improve environment
Addresses society's needs
Positively impacts the local community
Innovator of new products
Highly regarded, top leadership
CURRENT TRUST
DRIVEN BY Delivers consistent financial returns
OPERATIONAL Ranks on a global list
ATTRIBUTES Partners with third parties
18
19. Purpose
86% of global consumers Top brands and companies
more committed than ever.
still believe that business
needs to place at least
equal weight on society’s
interests as on business’ Purpose proves
its place as a Purpose
interests. source of new goes DIY
and renewed
revenue.
19
20. Consistent Commitment; Diverse Opportunity
Improving the quality of healthcare 89%
Protecting the environment 89%
Ensuring access to safe drinking water 86%
Equal opportunity to education 86%
Stopping relationship violence and abuse 84%
Reducing poverty 84%
Aiding in disaster relief 83%
Alleviating hunger and homelessness 83%
Supporting human and civil rights 83%
Encouraging tolerance for people who are different 82%
Fighting the spread of global disease and pandemics 80%
Helping to raise people's self-esteem 78%
Supporting animal rights 74%
Supporting the creative arts 67%
20
21. But, Differences Exist in Local Markets (US)
Alleviating hunger and homelessness 91%
Improving the quality of healthcare 91%
Supporting human and civil rights 90%
Stopping relationship violence and abuse 89%
Reducing poverty 89%
Ensuring access to safe drinking water 89%
Equal opportunity to education 88%
Protecting the environment 87%
Fighting the spread of global disease and pandemics 86%
Aiding in disaster relief 86%
Encouraging tolerance for people who are different 85%
Supporting animal rights 78%
Helping to raise people's self-esteem 77%
Supporting the creative arts 76%
22. The Me in We The Reengineering
of Brand Marketing
5 Years of
goodpurpose
The New
Purpose Bull Markets The “License to Lead”
22
23. 5 Years of Purpose
The Reengineering of Brand Marketing
24. Profit + Purpose: The New Normal
It is OK for brands to support good causes and make money at the same time
90%
+33%
80% 76%
70%
70% 68%
60% 57%
50%
40%
30%
20%
2008 2009 2010 2012
24
25. Social Purpose as Purchase Trigger
When quality and price are the same, Social Purpose most important factor
60%
+ 26% 53%
50%
In the US:
43%
42%
41% • Social Purpose has
40% remained strong at 47%
since 2009
30%
20%
2008 2009 2010 2012
25
27. Global Purchase Frequency
‘At Least Monthly’ purchases of cause-
supporting brands increased by 47%
from 2010 - 2012
2010 2012
34% 19%
EVERY 6 TO 12 EVERY 6 TO 12
MONTHS MONTHS
32% 47%
AT LEAST
AT LEAST
MONTHLY
MONTHLY
27
30. Business is Struggling to Meet Expectations
Performance Gap in Addressing Societal Issues
Business should place at least equal weight on society's interests and business' interests
Business is performing well in addressing societal issues
94%
90% 89% 91% 90%
87% 87% 87% 87% 86% 87% 85%
84% 84% 84% 83%
79%
58%
49%
42% 42%
28% 30%
25% 26% 27%
21% 23% 23% 22%
20% 18%
13% 15%
31. The Role of the CEO
Globally, CEOs must think proactively about using their business to address issues
CREATE SOCIALLY RESPONSIBLE AND INNOVATIVE PRODUCTS
56%
MAKE A LONG-TERM COMMITMENT TO SOCIETAL ISSUES 55%
PUBLICALLY SUPPORTING SOCIETAL ISSUES 55%
MOTIVATE EMPLOYEES TO TAKE PART 52%
COMMUNICATE EFFORTS TO ADDRESS SOCIETAL ISSUES 51%
ISSUE REPORTS ON ENVIRONMENT/SOCIAL EFFORTS 41%
USE REVENUE TO PRODUCE MATERIALS THAT RAISE
AWARENESS FOR SOCIETAL ISSUES
36%
31
32. The New Imperative
Leading brands and corporations of
the future must move beyond
operational imperatives and social
add-on’s to establish their “license to
lead.”
33. Poll #2
How is your volunteerism communicated?
A. Limited and internal only
B. Robustly communicated internally via CEO, events,
intranet
C. Limited internally and externally
D. Robustly integrated + communicated internally and
externally
33
34. What Should Companies be Doing?
50%+ believe companies should donate a portion of profits or products/services to
address societal issues
DONATING A PORTION OF PROFITS
51%
DONATING PRODUCTS OR SERVICES
50%
CREATING NEW PRODUCTS OR SERVICES
49%
PROVIDING EDUCATIONAL INFORMATION
47%
WORKING WITH THE GOVERNMENT
45%
OFFERING PROGRAMS FOR EMPLOYEES
45%
PARTNERING WITH NGOS
43%
ENABLING EMPLOYEES TO VOLUNTEER
42%
ORGANIZING CONSUMER EVENTS
41%
COLLABORATING WITH OTHER COMPANIES
36%
SOCIAL NETWORK FOR CONSUMERS TO ADDRESS SOCIETAL ISSUES
28%
EMPLOYEE FUNDRAISING PROGRAMS
27%
CREATING SOFTWARE/MOBILE FUNDRAISING APPS
19%
CREATING SOFTWARE/MOBILE COMMUNICATION APPS
19%
34
35. The More You Know
It is critical for companies to make consumers aware of their efforts
92% 90% 88% 87% 87% 86% 84% 84%
80% 80%
76%
73% 73% 73% 72% 70% 68%
35
36. Poll #3
Does your CEO and his/her senior team actively
participate?
(Actively = more than one event a year and hands-on)
A. Yes
B. No
36
38. Starbucks – Shared Planet
Shared Planet™ is
our commitment
to do business in
ways that are
good for people
and the planet.
39. Starbucks –
Employee Engagement Global Month of Service:
60,000 volunteers from 30 countries
on 4 continents completed 1,400
community service projects
Shared Planet: One million hours of
community service per year by 2015
191,000 employee and customer
volunteer hours in 2010
40. IBM –
Smarter Planet
“We are not doing this as an act of
philanthropy or CSR…
We are doing it because it’s
integral to everything we mean by
building a Smarter Planet. That’s
where we see our future growth
lying.”
Samuel J. Palmisano, former CEO
41. IBM – Corporate
Service Corps
• Leadership development with high quality
problem solving for communities in emerging
markets
• Community-driven economic development
projects working at the intersection of
business, technology, and society
•10 – 15 individuals from different countries
with a range of skills go to an emerging market
for four week community-based assignments
•Activity Kits
42. "The opportunity to bring
employees together in service
really hits on all the objectives
we have for team building
through their service projects
to understand the 'Smarter
Planet' business strategy all
that deeper.“
-Diane Melley, IBM
44. Not IF, but HOW…
LEAD Powerful programs are leader led
CONSTRUCT Start with depth, not scale
CUSTOMIZE Customize for local execution
COLLABORATE Work with NGOs, colleagues, competitors
MEASURE Build performance measures up front
NARRATE Story, story, story
ENGAGE Employees, partners, consumers
EVOLVE Evolve programs to stay relevant
44
45. Poll #4
What is your paid time off policy for volunteer
activity annually?
A. Less than 1 day (or less than 8 hours)
B. 1-2 days (8-16 hours)
C. 3-4 days (24-32 hours)
D. 5+ days (40+ hours)
45
48. PNC - After
Identity
Issue
Early Childhood Education
Partners
Elements
Advocacy Education Grants Volunteerism Awareness
49. PNC – Program Elements
Web Resources
Grants
Parent Toolkits
Print
Advertising
Volunteerism
50. PNC – Impact
• 1.5 million children served
• More than $49 million in grants
•25,000 PNC employee volunteers
donated more than 277,000 hours
of service
•More than 2 million Sesame
learning kits distributed
52. Shared Purpose, Shared Destiny
IBM
Creating a Smarter Planet
Avon
Crusading for Breast Cancer & Domestic Violence
Western Union
Fostering Economic Development
Vale
Transforming Mineral Resources
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Starbucks
Building a Shared Planet
52
55. Upcoming Session: September
What’s the Difference?
Exploring the Convergence of Cause
Marketing & CSR
Thursday
September 13, 2012
10-11 a.m. PT (1-2 p.m. ET)
Guest Speakers:
Dave Stangis
VP, Public Affairs & Corporate Resp., & Foundation President
Campbell Soup Company/Foundation
Craig Bida
Executive Vice President, Cause Branding
Cone Communications
Register:
https://www1.gotomeeting.com/register/266717185