Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
The Roaring Twenties: How Global Retail Brands Will Stay Relevant in 2020FITCH
Ā
The āRoaring Twentiesā refers to the decade of the 1920s - a time of economic prosperity. Social, artistic and cultural excellence reigned, jazz blossomed, fashion changed and women got the vote. Weāre hopeful for a similarly transformative decade, but with many retailers closing in 2019, how can we ensure we stay relevant? The 15 global FITCH studios collaborated to unpack best-in-class retailers and what it could all mean for retailers in 2020. Weāre pleased to present this summary of our findings.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Ā
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time weāre ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z ā set to be the largest group of shoppers globally by 2020 ā and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
Interbrand's Best Retail brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific. The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
This is a Keynote presentation on marketing innovation I did in Kiev on October the 1st, 2010.
It's based on 'A Useful Guide to the Brand Utility', but the cases are approached from a different perspective: innovation.
The key message is that innovation is not just about new products, it's about new solutions.
The Roaring Twenties: How Global Retail Brands Will Stay Relevant in 2020FITCH
Ā
The āRoaring Twentiesā refers to the decade of the 1920s - a time of economic prosperity. Social, artistic and cultural excellence reigned, jazz blossomed, fashion changed and women got the vote. Weāre hopeful for a similarly transformative decade, but with many retailers closing in 2019, how can we ensure we stay relevant? The 15 global FITCH studios collaborated to unpack best-in-class retailers and what it could all mean for retailers in 2020. Weāre pleased to present this summary of our findings.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Ā
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time weāre ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z ā set to be the largest group of shoppers globally by 2020 ā and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
Interbrand's Best Retail brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific. The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
This is a Keynote presentation on marketing innovation I did in Kiev on October the 1st, 2010.
It's based on 'A Useful Guide to the Brand Utility', but the cases are approached from a different perspective: innovation.
The key message is that innovation is not just about new products, it's about new solutions.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
We continue our exploration of the basics of consumer behavior by exploring three perspectives: rational, psychological, and sociological. These must be understood if we are to effectively motivate consumers to purchase and properly use sustainable products and services.
āThe next consumer revolution has begun,ā states Clara Hendon of Sterling Brands (http://sterlingbrands.com). This is one of the trends that she presented to attendees of the Destination Design Management conference this month in Huntington Beach, California.
Ms. Hendon highlights the following trends:
1. for consumers, itās re-evaluation time
2. brandicide ā a trend on the rise
3. brands out of sync are brands out of favor
4. consumer skepticism ā now on steroids
5. make it in americaā¦but make it great
6. at-home incubating ā itās all the rage
7. local ā the connection that matters
8. addiction to discounting can hurt a brand
9. the next consumer revolution has begun
10. from frivolity to frugality
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Ā
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
Our Chief Creative Officer, Alfredo Muccino, recently spoke at the annual Retail Conference organized by the Center for Retail Excellence at the University of Wisconsin, Madison. The title of his presentation was "Retail is a lot like dating," and its premise is that relationships lead to more sales, higher profits and better loyalty than simply focusing on short term transactions. We're attaching a PDF which includes facts and figures supporting the benefits of building relevant brand experiences, along with a few select case studies and tips. Feel free to download and share, We are hoping it inspires brands to create meaningful and interesting experiences at retail.
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Ā
Here at twentysix, weāve been working non-stop to guide our clients through these uncertain times. From this experience, weāve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
Understanding the role of packaging on consumer buying behaviour is imperative. It would help organizations stay ahead of the curve and deliver effective and long-lasting solutions. To establish a clear consumer sentiment, Bizongo conducted market research to understand how consumers interact with and consume product packaging. We surveyed 33,000+ consumers to arrive at 9 actionable insights for professionals in the packaging industry, Here's your opportunity to influence consumer behaviour and establish yourself as a market leader through packaging.
In February & March 2020 we ran research (both a survey and 1-2-1 interviews) amongst CX professionals, to find out what their biggest challenges were.
We have now finished the report and are proud to share it with you.
You can find the report here
Some key insights:
* It remains a problem to get buy-in from the rest of the organization
* This is partially due to the tendency of many organisations over-estimating their own maturity when it comes to CX
* Moving from concept to implementation ā and driving action ā is the main barrier to reach the next level
* Showing the ROI of CX Programmes remains key ā but is also seen as a struggle
* And finally ā almost all CX Managers suffer from these issues ā and most think their struggle is unique
So have a look at the report, find out that others share your pain, and let us know what you think of the remedies we offer.
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!Futurelab
Ā
Dieses Papier soll Sie nicht davon Ć¼berzeugen, dass Sie ein Voice of the Customer (VoC)-Programm benƶtigen. Wir schreiben das Jahr 2020 ā ich nehme an, dass Sie bereits eins nutzen. Falls nicht, lassen Sie mich bitte wissen, ob Sie Argumente brauchen, um Ihren Chef zu Ć¼berzeugen.
Allerdings sind 50% aller Voice of the Customer-Praktiker mit ihrem Programm unzufrieden.
Fred Reichheld, der Erfinder des Net Promoter System, behauptet sogar, dass 70% der Unternehmen NPS falsch machen. Und zu viele VoC-Programme, denen wir bei Futurelab begegnet sind, haben MĆ¼he, ihr volles Potenzial zu erreichen oder einen betrƤchtlichen ROI zu erzielen. Angesichts des derzeitigen Schwerpunkts auf ROI bei der Bewertung von VoC- (und im weiteren Sinne CX-) Programmen ist dies eine gefƤhrliche Position.
Ich zeige Ihnen die wichtigsten Schritte auf, um den Erfolg Ihres VoC-Programms sicherzustellen - unabhƤngig davon, ob es auf NPS, CES oder anderen MessgrƶĆen basiert.
Bitte nehmen Sie an einem der Webinare teil, in denen ich Ihnen FƤlle, Beispiele und Geschichten Ć¼ber beste und schlechteste Praktiken vorstellen werde, um das Ganze zum Leben zu erwecken: https://lnkd.in/gUFb773
#customercentricity #cx# customerexperience #voiceofthecustomer #VoC #NPS #NetPromoter
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
We continue our exploration of the basics of consumer behavior by exploring three perspectives: rational, psychological, and sociological. These must be understood if we are to effectively motivate consumers to purchase and properly use sustainable products and services.
āThe next consumer revolution has begun,ā states Clara Hendon of Sterling Brands (http://sterlingbrands.com). This is one of the trends that she presented to attendees of the Destination Design Management conference this month in Huntington Beach, California.
Ms. Hendon highlights the following trends:
1. for consumers, itās re-evaluation time
2. brandicide ā a trend on the rise
3. brands out of sync are brands out of favor
4. consumer skepticism ā now on steroids
5. make it in americaā¦but make it great
6. at-home incubating ā itās all the rage
7. local ā the connection that matters
8. addiction to discounting can hurt a brand
9. the next consumer revolution has begun
10. from frivolity to frugality
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Ā
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
Our Chief Creative Officer, Alfredo Muccino, recently spoke at the annual Retail Conference organized by the Center for Retail Excellence at the University of Wisconsin, Madison. The title of his presentation was "Retail is a lot like dating," and its premise is that relationships lead to more sales, higher profits and better loyalty than simply focusing on short term transactions. We're attaching a PDF which includes facts and figures supporting the benefits of building relevant brand experiences, along with a few select case studies and tips. Feel free to download and share, We are hoping it inspires brands to create meaningful and interesting experiences at retail.
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Ā
Here at twentysix, weāve been working non-stop to guide our clients through these uncertain times. From this experience, weāve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
Understanding the role of packaging on consumer buying behaviour is imperative. It would help organizations stay ahead of the curve and deliver effective and long-lasting solutions. To establish a clear consumer sentiment, Bizongo conducted market research to understand how consumers interact with and consume product packaging. We surveyed 33,000+ consumers to arrive at 9 actionable insights for professionals in the packaging industry, Here's your opportunity to influence consumer behaviour and establish yourself as a market leader through packaging.
In February & March 2020 we ran research (both a survey and 1-2-1 interviews) amongst CX professionals, to find out what their biggest challenges were.
We have now finished the report and are proud to share it with you.
You can find the report here
Some key insights:
* It remains a problem to get buy-in from the rest of the organization
* This is partially due to the tendency of many organisations over-estimating their own maturity when it comes to CX
* Moving from concept to implementation ā and driving action ā is the main barrier to reach the next level
* Showing the ROI of CX Programmes remains key ā but is also seen as a struggle
* And finally ā almost all CX Managers suffer from these issues ā and most think their struggle is unique
So have a look at the report, find out that others share your pain, and let us know what you think of the remedies we offer.
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!Futurelab
Ā
Dieses Papier soll Sie nicht davon Ć¼berzeugen, dass Sie ein Voice of the Customer (VoC)-Programm benƶtigen. Wir schreiben das Jahr 2020 ā ich nehme an, dass Sie bereits eins nutzen. Falls nicht, lassen Sie mich bitte wissen, ob Sie Argumente brauchen, um Ihren Chef zu Ć¼berzeugen.
Allerdings sind 50% aller Voice of the Customer-Praktiker mit ihrem Programm unzufrieden.
Fred Reichheld, der Erfinder des Net Promoter System, behauptet sogar, dass 70% der Unternehmen NPS falsch machen. Und zu viele VoC-Programme, denen wir bei Futurelab begegnet sind, haben MĆ¼he, ihr volles Potenzial zu erreichen oder einen betrƤchtlichen ROI zu erzielen. Angesichts des derzeitigen Schwerpunkts auf ROI bei der Bewertung von VoC- (und im weiteren Sinne CX-) Programmen ist dies eine gefƤhrliche Position.
Ich zeige Ihnen die wichtigsten Schritte auf, um den Erfolg Ihres VoC-Programms sicherzustellen - unabhƤngig davon, ob es auf NPS, CES oder anderen MessgrƶĆen basiert.
Bitte nehmen Sie an einem der Webinare teil, in denen ich Ihnen FƤlle, Beispiele und Geschichten Ć¼ber beste und schlechteste Praktiken vorstellen werde, um das Ganze zum Leben zu erwecken: https://lnkd.in/gUFb773
#customercentricity #cx# customerexperience #voiceofthecustomer #VoC #NPS #NetPromoter
Your VoC Programme is underperforming - and you know it WebinarFuturelab
Ā
The webinar to go with the whitepaper Your VoC Programme is underperforming and you know it - do something about it: https://www.linkedin.com/posts/stefankolle_your-voc-programme-is-underperforming-and-activity-6656138043298324480-t96j
Your VoC Programme is underperforming - and you know itFuturelab
Ā
Your VoC Programme is underperforming - and you know it.
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. Itās 2020 ā we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme ā whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
#customercentricity #cx #customerexperience #voiceofthecustomer #VoC
#NPS
Ihr Kundenstimme Programm (VoC) bringt's icht - und Sie wissen es. In einem kurzen, krƤftigen Assessment mit sehr klaren Resultaten zeigen wir ihnen wie Sie die Ergebnisse, Aktionen und ROI empfindlich erhƶhen kƶnnen.
Your VoC Programme is underperforming - do something about itFuturelab
Ā
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. Itās 2020 ā we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme ā whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
Unser Angebot um schnell und praktisch den Puls ihrer Kunden zu nemen um zu sehen ob ihre Firma richtig einspielt auf die BedĆ¼rfnisse in Corona-Zeiten
Contact centre presentation en webinar versionFuturelab
Ā
This is the webinar that goes with our Whitepaper we announced here: https://www.linkedin.com/pulse/from-worthless-priceless-transforming-your-contact-centre-kolle/
We will happily give you a private webinar presentation. Let us n know
Whether you are starting or an experienced practitioner, here are 7 CX initiatives that don't take too long to prepare and will bring ROI results - from quick wins to big wins. If you have some time this summer, have a look.
Suchen Sie eine einfache, schnelle und bezahlbare realisierung ihres NPS oder VoC Programmes? Futurelab bietet den outsourced NPS (oder auch NPS as a Service) an.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Ā
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Ā
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.š¤Æ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience š„
2. How to leverage your testimonials to boost your sales š²
3. How you can capture more CRM data to understand your audience better through video testimonials. š
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Ā
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Ā
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
Ā
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Ā
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website ā www.pmday.org
Youtube ā https://www.youtube.com/startuplviv
FB ā https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
Ā
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Ā
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Buy Verified PayPal Account
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Ā
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youāll also learn
ā¢ Four (4) workplace discipline methods you should consider
ā¢ The best and most practical approach to implementing workplace discipline.
ā¢ Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Ā
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3. WE ARE FUTURELAB
We create new profit opportunities for our customers.
Our innovations and methods allow:
ā¢ Marketers to become more effective & engaging.
ā¢ Innovators to identify the next opportunity or niche.
ā¢ CEOās to connect their business to the customer.
In the process, we challenge every barrier to business
success. We dislike writing reports, billable hours or
elaborate processes.
Instead, we prefer to quot;get onquot; with making money for
your business.
FUTURELAB
6. Can you Make the Light Shine on Your Product?
WHY BOTHER?
ā¢ 30,000 products in an average supermarket
ā¢ +600% new product introductions since 1994
ā¢ Average shopping time: 21 minutes
ā¢ Average products bought: 18
ā¢ 80% of purchase decisions made in-store
ā¢ Average decision time: 2.5 seconds
ā¢ Shoppers only āseeā half of the products available
Source: G2 Shopper Marketing Survey, April 2008
FUTURELAB
8. Consumer Behaviours During a Recession Changes
Delay Purchases Plan Ahead Deal Seeking
Service & Rewards Social Circling Save & Splurge
WHY BOTHER?
Especially Now Times are Tough.
Source: OgilvyOne, October 2008 FUTURELAB
9. FUTURELAB
RESEARCH
Case Study: the US market
In the last years, US consumers spent approximatively US $1 trillion on food, or almost 10% of the
GDP.1 The pie chart above describes the consumersā reactions to the current economic situation.
With food prices going up (see previous slide), brands are now facing a harsh truth: customers are
disloyal.
9
10. FUTURELAB
RESEARCH
Case Study: the US market
At the same time, consumer expectations have gone up, as shown in the above Accenture study.
Compared to five years ago, 44% of US consumers surveyed have declared that they have higher
customer service expectations. 23% have declared that their expectations have gone up since the
last year. Furthermore, only 3% of consumers worldwide say that their CS expectations are always
met. 10
11. FUTURELAB
RESEARCH
Case Study: the US market
With the advent of new media and the ever-increasing awareness channels, US consumers now
have increasingly higher expectations, with the CPG sector making no exception. Companies are
now finding that issues such as sustainability, wellness and transparency are coming up more and
more often. At the same time, the proven lack of effectiveness of traditional marketing methods is
raising the stakes even higher. And, to top it all off, studies show that, even though companies are
gathering huge amount of data about their customers, only a select few know how to interpret it
properly.
11
18. CHALLENGES/OPPORTUNITIES
Most Marketers Donāt Really Know ...
India
P&G employees will need to get out Everyone should do every job in the
of the office and talk with customers. store at least once in his career.
QUESTION
WHEN DID YOU LAST āSPEAKā TO A SHOPPER? WORK IN A STORE?
FUTURELAB
20. FUTURELAB
RESEARCH
Issues and challenges: lack of insight
Retailers focus mainly on collecting and tracking data about āpurchasing
behaviors,ā āgeographics,ā and ādemographics.ā All in all, Most food retailers
know the āwhatā of their customersāwhat they buy, purchasing frequency, etc.
But few know the āwhyā.
20
27. CSR
SAB Miller: making a difference through beer
Our key priorities
Discouraging irresponsible drinking
Making more beer but using less water
Reducing our energy and carbon footprint
Packaging, reuse and recycling
Working towards zero-waste operations
Building supply chains that reflect our own
values and commitment
Benefiting communities
Contributing to the reduction of HIV/Aids
Respecting human rights
Transparency in reporting our progress
Source:
http://www.sabmiller.com/NR/rdonlyres/B5B9E625-
8661-47E4-9EB3-
783C2D977036/0/SABMiller_SDR_2008.pdf
FUTURELAB COMMENT
Sustainability, CSR ā do good and tell about it, in very straight forward ways. The āwe employed this many
people, and paid this much in taxes, etcā works well.
Dont fall into the PR trap, but tell people what you do, and why you do it.
FUTURELAB Page 12
37. Customization
Brewtopia - Custom branded beverages
Since 2002, we've dedicated our tiny minds to
customising Beer, Water & Wines online
You can now even create your own labels for delivery
Worldwide
We have no minimum order, no setup charges and
100% money back guarantee on all products.
Source: http://www.blowfly.com.au/
FUTURELAB COMMENT
How about doing this yourself (in cooperation with a small printer with an entrepreneurial mindset)?
Customised labels for parties, at an affordable price.
Which 18-year old wouldnt love to have his personal bottles at his graduation or birthday party? How collectable would that make the bottles?
A great tool for engagement, collectability, and straight forward sales improvement.
FUTURELAB Page 28
45. FUTURELAB
RESEARCH
Future trends
Functional food brand for pregnant women
A French company has developed a new line of food products for pregnant women. Dubbed Luna, the
range consists of eight products made with organic ingredients, all aimed at ensuring women get the
nutrients they need for a healthy pregnancy.
Included are honey & sesame biscuits that are rich in iron, calcium, magnesium, phosphorus and fibre;
and a herbal infusion that promotes healthy circulation.
45
46. FUTURELAB
RESEARCH
Future trends
Organic fast food - OBurger in Los Angeles
Los Angeles-based OBurger is out to
show consumers that organic, healthy
fast food can be just as convenient as
more calorie-clogging fast food options.
The 100% organic menu is equally
dedicated to the organic and sustainable
cause.
Besides that, the logistics alone at
OBurger are an impressive feat in
restaurant innovation. They use non-
toxic cleaning supplies and packaging
that is recyclable, compostable or
biodegradable.
46
48. āI want you to really listen to
me, understand me, engage with
meā
49. Engage in the conversation ā Buzz, WoM
ā¢ People want to have a conversation, not just
being yelled at
ā¢ People trust people
50. When forming an opinion of a company, how %
credible would the information be from ā¦ Academic 62
Doctor or similar 62
A person like yourself or a peer Person like yourself/peer 61
Financial Analyst 58
61%
55% NGO Rep 58
51%
Accountant 53
Lawyer 36
33%
Regular employee 33
CEO 29
Union 19
Entertainer 17
2003 2004 2005 2006
PR person 16
Edelman Trust Barometer 2006
Blogger 15
People Still Trust Humans FUTURELAB
59. FUTURELAB
RESEARCH
Future trends
Wine tastings via Twitter
Bin Ends, which was started up earlier this year, is now gearing up for its second Twitter Taste
Live, which will be held this Thursdayāthe first one was in July. The project aims to give wine
enthusiasts around the globe a chance to join the world's top wine personalities online for tastings via the
popular social networking tool Twitter.
59
64. FUTURELAB
RESEARCH
Trends: Biocitizens
āBiocitizensā are people who join social networks (online or in person) based on shared health
interests. They organize around disease management or chronic conditions; wellness practices like
exercise, parenting, or aging; or environmental health concerns. These new collectives are
generating, collecting, and sharing information, and they are becoming authorities in their own right.
Their influence on the marketplace is increasing: As shoppers, we consult these social networks
about healthy purchasing decisions ranging from food to deodorants to cleaning products; as
consumers, we leverage them to demand a voiceānot just a choiceāin the products we are
offered. Food retailers need to be aware of the networks operating around them, and alert to
opportunities that help shoppers connect to each other.
64
70. The largest virtual world on the planet in less than a year
April 2007: beta launch
June 2007: 3,000,000 users
July 2008: 15,000,000 users
The ultimate community connect
77. Crowd Finance
BeerBankroll
Others are taking the idea of crowdsouring a step further. Including US based brewery called
BeerBankroll, who are experimenting with involving the community to fund and manage their
company.
How do they do it?
The first step is the Crowdfunding. Beerbankroll are recruiting members (50,000 to start
with), who will contribute $US 50 to get the project up and running.
Once BeerBankroll has raised $100,000, the Crowdmanaging kicks in. The BeerBankroll
community will then be involved in actively running the business. Members can submit
product ideas and vote on management decisions. They can have a say in everything from
the brand name, company logo, product design, product mix, marketing plan, advertising and
sponsorship.
The company profits are then divided by three: One third is paid to members. One third goes
back to the company. One third goes to charity.
If the experiment works, BeerBankroll will have an army of 50,000 beer drinking brand
evangelists to help them spread the word.
Source: http://digitaljury.wordpress.com/2008/07/03/crowdsourcing-for-beer/
FUTURELAB COMMENT
We see more and more of these crowd-finance projects ā from movies to footballclubs, to, indeed, micro-breweries.
While this of course does not work for your direct businessmodel, how about applying these principles to social projects?
A joint undertaking by all Amstel drinkers of Greece to raise E250.000 for a social business in Botswana, that then will be managed jointly?
An endless stream of PR and engagement with the consumers, and unleashing an army of promoters onto the market.
FUTURELAB
94. āToday's marketing model is broken. We're applying antiquated thinking and
work systems to a new world of possibilities.quot;
Jim Stengel, Global Marketing Officer P&G
FUTURELAB
96. Advertising is a tax
you pay for
unremarkable thinking
Robert Stephens,
CEO, the Geek Squad
97.
98. Read Magazines
Magazines 11,7%
Read News- 8%
papers
10%
Watch TV
30%
Television
Use the 37,8%
News-
Internet papers
23% Listen to 25,9%
Radio
Radio Internet 8%
29% 9,7%
Media Consumption Europe ā 2006 Share of total adspend by medium (global) %
2008 forecast (March 2008)
% of total media consumption time
Whatās wrong with these numbers?
99. Most influential information sources in
purchasing electronic goods? (TOP 3)
Magazines
11,7% Source %
In-store Sales Associate 49
CMO Councilās Retail Fluency Report, 2005
In-store demonstration 36
Word-of-mouth from family & 33
friends
Newspaper Coupons 25
Television
37,8% Internet 21
News-
papers Product/Company Information 16
25,9% Retailer information 14
Radio
Internet 8%
Other 14
9,7%
Magazines 4
Share of total adspend by medium (global) % TV 4
2008 forecast (March 2008) Radio 3
Even more wrongā¦.
FUTURELAB
100. 60 Media Usage %
Advertising Spend %
50
47.7
39.6
40
32.4
29.5
30
20
13.8 12.7 13.5
10 4.7 6.1
0.06
0
tv newspaper radio internet games
More wrong numbers
105. And most importantly ā
focus on word of mouth
ā because Humans trust
humans
106. % of people that are more likely to
RECOMMENDATIONS MATTER believe what they see, read or hear
about a company if someone they
know has already mentioned it.
ā¢ In Brazil, Canada, Germany, The Netherlands, Spain
, Sweden and the US, ā a person like meā is the most
credible source of information about a company
ā¢ 84% of opinion leaders 35-64 recommend companies
that they trust to people they know. 37% write
āemails of supportā.
ā¢ 78% share their negative company opinions with
others. 44% write emails complaining to the media, a
politician or an official third-party
Source: Edelman Trust Barometer 2008
The Power of Recommendation
107. The Power of Recommendation
1955 1967 1983 2001 2007
Word-of-mouth is 7x more effective than newspaper
advertising, 5x stronger than a personal sales pitch and 2x as
effective as radio advertising
Marketing Science Institute, 2006
This is not exactly news....
108. HOW LIKELY ARE YOU TO RECOMMEND?
Extremely Extremely
unlikely likely
0 1 2 3 4 5 6 7 8 9 10
DETRACTORS PASSIVES PROMOTERS
NPSā¢= (Promoters-Detractors)/Total
Net Promoter Score ā¢ is a registered trademark of Bain & Company, Satmetrix and Fred Reichheld
The Power of Recommendation
109. Promoters make you
more money
-They spend more
-They negotiate less
-They stay longer
-They are easier to service
-They upgrade quicker
-...
Slide: Bain & Company,
official NPS(tm) presentation Fred
Reichheld.
Net Promoter Score ā¢ is a registered trademark of Bain & Company, Satmetrix and Fred Reichheld
The Power of Recommendation
110. This works for almost every industry
The Power of Recommendation
111. Brands that built themselves with little or no e.g. Oxford Street, London
traditional āadvertisingā
Ā® 11 million passers-by a year
(ā¬ 4500/$5500 sq/m)
Or at ā¬ 2,000,000 p.a. budget
Ā®
A CPM of ā¬ 18 or lower
Ā®
Depending on
Ā®
-Your product & service
Most - On-site revenues
advertising - Marketing objectives
agencies
The numbers may add up
Or on a more modest level = the media value of your POP materials can be very high
It is also measurable
111
And something completely different:Retail as a Medium
113. ā¢ Traditional compensation & other systems stand in the way
ā¢ Creative and media work in isolation
ā¢ Lack of experience with new media (not everyone went
ādot-comā)
ā¢ Venturing into uncharted territory = risky (even on a
personal level)
ā¢ Nobody really knows how things will evolve
114. Where ARE the orcas?
Who will be the First Penguin?
115. Download an extended version of
this presentation and a digital
handout at:
Futurelab.net/FB
Read more on our blog at:
Blog.futurelab.net
117. About Futurelab
If you want to know more about how to find true insights in the emotional needs of your
target audience, and how to turn these into winning propositions and profit
opportunities, give us a buzz
TNS ICAP Futurelab Greece Futurelab
Helena Chari Milton Papadakis Stefan Kolle
Helena.chari@tnsicap.gr athens@futurelab.net sko@futurelab.net
+30 210 72 60 600 +30 210 72 60 600 +32 473 888 996
www.tns-global.com www.futurelab.net www.futurelab.net
FUTURELAB
Editor's Notes
Action: get pictures of all the individuals and integrate
During WWII Russian theatres regularly had power outages, which meant the lights went out. After a while, the people attending plays came prepared with their flashlights. If the lights went out, they shone them on the actors. The actor that played best, got the most light.
Brazilian data
Six types of behaviour Delay decisions: donāt purchase the bigger ticket iteam Plan ahead: impulses are less important, shopping ālistsā come back out and peopel stick to them ... They plan more Deal Seeking: people start shopping around, search the internet more, want coupons Service & rewards: people want be treated well and rewarded for their loyalty, I am giving you my hard earned cash so I want respect Social Circling: People shop less and fall back more on their social network (coccoon, but broader). They will consume together, but less (i.e. One bottle of wine drunk as a group, vs. A bottle as a couple). The social event will increase. So brands need to get ready for this sociability. Save & splurge. People save their money but at the same time splurge on little luxuries for themselves. These may be totally irrational, but will happen (cf. Cinema in the 20s) . People want entertainment, fun, forget worries
Data source: Accenture ā the CIES Marketing Study ā Leveraging customer insight to achieve high performanceQuote source: Accenture ā the CIES Marketing Study ā Leveraging customer insight to achieve high performance
http://blog.futurelab.net/2008/03/advertising_vs_reality.htmlGerman web site Pundo3000.com has done a case study of 100 product and package shots of packaged food and compared it to the reality of what is inside the package. Within less than a week, thousands of blogs all over the world linked to the initiative, describing it in tones of approval.
http://www.trendhunter.com/trends/trial-by-wineWhile miniature perfume trial bottles go back several decades, newer innovations have built off the concept. For instance, WineSide has come up with the novel approach of offering wines packaged in sample size tubes.Tubes are available individually or by the box, which can be chosen to provide an introduction to a variety, year or region. e.l.f. (http://www.eyeslipsface.com), short for \"eyes, lips, face\". Launched by New York-based JA Cosmetics roughly three years ago, e.l.f. appears to be turning the cosmetics industry on its ear. All cosmetics cost just USD 1, and customers can create personalized profiles that generate product recommendations and customized looks. e.l.f. currently ships only to US and Canadian addresses, but versions of the site have recently launched for both the UK and Australia. The company's products are also available in US stores, including Target and a variety of drugstores and convenience chains.
There are many statistics out there to inspire and motivate the eco-minded consumer, but one that should be particularly shocking for parents of school-aged kids is the fact that the average elementary student generates between 45 and 90 pounds of plastic, foil and other garbage in school lunch programs each year. That sobering fact comes from the Center for Ecoliteracy; hoping to do something about it, Kids Konserve recently launched a reusable, waste-free lunch kit that does away with paper, plastic and foil altogether.Priced at USD 40, the waste-free lunch kit includes a recycled cotton sack, cloth napkin, 16 oz. stainless steel beverage bottle, \"food kozy\" sandwich wrapper and two stainless steel food containers. Each component is also available separately from San Francisco-based Kids Konserve, as are a selection of products including reusable cloth gift bags, drink lids and stainless steel food savers. Kids Konserve also offers its lunch kits as a fundraising opportunity for schools, enlisting parent representatives across the country to help educate schools and build its \"Fundraising Through a Waste-free Lunch Program\" nationwide.\"With waste from snack and lunch breaks at an all time high and recycling knowledge and budgets still too low, Kids Konserve is empowering parents and kids with information and a reusable product that will help participating schools make the grade when it comes to decreasing waste in community landfills,\" explains company cofounder Chance Claxton. An admirable goal that will no doubt appeal to green consumers around the globe. Kids Konserve currently sells its products only within the United Statesāone to partner with in other parts of the world....? (Related: Happy healthy meals.)Website: www.kidskonserve.comContact: reuse@kidskonserve.com
NOTE: we have registered freebay.gr ā we will transfer free to the company that has the intention to do the right thing with it.
And yes, it is a balancing act between truth and pain ā but whatever you do -DONāT GREENWASH!
People want to have a conversation, not just being yelled atPeople trust people
āHellā was the first result on google for a long while when searching for āDellā, due to the actions of one rabid blogger.Since Direct2Dell has shown Dellās true commitment to community engagement, that blogger has pulled all content and Dell has regained massive brand value.
Exxon Mobil Brandjacked in TwitterThe twitter community (myself included) was eager to embrace āJanetā a no holds barred up front in your face corporate representative that was ready to tackle the hard issues āsometimes without grace. Unfortunately, to the Twittersphereās surprise and Exxon, Janet, is not an official company representative she claimed to be. Read the story to unravel the multiple angles to this unique case.
You say āoh, another guy trying to tell us to do social marketing and build communities. NO!Donāt try to create communities, find your existing onesā¦. PIChttp://www.flickr.com/photos/-wit-/1859812082/
Many similar initiatives internationally, usually initiated by individuals. Become a stimulant.
C Hugh Macleod
Once you start asking WHY ā you will see your priorities changing quickly