This document summarizes a social media training company called Comply Socially. It explains that the company provides specialized social media training courses to help employers manage risk and maximize opportunities related to social media in the workplace. It notes the large market opportunity, as most companies offer little training on appropriate social media usage, despite widespread access and advantages. The company's courses cover platform-specific, role-based, and compliance-focused social media training using an online learning platform. It projects strong revenue growth over the next 5 years as it capitalizes on the large and growing market for social media training in businesses.

1. MANAGE RISK.
SCALE ENGAGEMENT.
We help employers manage
the risk and capitalize on the
opportunities of social media
in the workplace.

2. HELLO
• Eric Schwartzman is a best-selling author
and the world's most
experienced, accomplished social media
trainer
• Over the last 10 years, he’s flown all over
the world earning hundreds of thousands of
dollars annually to train Fortune 500s, US
and foreign government agencies and the
US military

3. THE OPPORTUNITY
• 91% of adults access
social media daily
• 85% of companies
believe giving
employees social media
access at work is
advantageous
• Only 30% offer training
on appropriate social
media usage
This training gap represents a huge market
opportunity

4. THE PROBLEM
Click the Link Below
http://youtu.be/R9Bnu-doedM

5. REGULATORY
ENVIRONMENT
• 28 NLRB cases citing wrongful
terminations at
Costco, EchoStar and others
based on unlawful social media
policies
• 48% of companies training
every 2 years spend hundreds
of millions of dollars on
sexual harassment training for
risk mitigation
• Social media compliance
training is the next sexual
harassment training, with
benefit of productivity gains

6. THE SOLUTION
• Rich, nuanced and specialized
collection of platform specific,
role based, sector based,
compliance oriented social
media training courseware
• Deep catalog of supplemental
interviews with thought leaders
and innovators
• Empowers the broader
organization while competitors
are focused on social media
training as a marketing function
• Self-paced, e-learning
https://www.udemy.com/social-media-for-business/
courseware can be taken
anywhere on any device. Click for a Demo

7. THE MARKET
7.6% CAGR to
$51.5 Billion
by 2016!
• 55 million potential users = $1.2 Billion
Opportunity in the US alone
• $107 Billion eLearning industry by
2015 (Ambient Research)
• US Corporate self-paced eLearning
Global Self Paced eLearning Growth currently US $8.14B
• Learning and Development Budgets up
AVG. COURSE 9.5% in 2011 (Bersin)-$67 Billion
EMPLOYEES MARKET OPP
PRICE
@ $800/employee
ENTERPRISE 28,350,000 $4 $113,400,000
LARGE 12,600,000 $7 $88,200,000
• Global Self Paced eLearning $35.6B
MEDIUM 7,710,000 $50 $385,500,000
(2011)7.6% CAGR to $51.5B (2016)
SMALL 6,105,000 $99 $604,395,000
TOTAL 54,765,000 $1,191,495,000

8. COMPETITION
$300MM $100MM $17MM
ANNUAL SALES ANNUAL SALES ANNUAL SALES
TRANSACTIONS
$103MM $12MM $27.5MM
January 2013 December 2012 December 2012

9. BUSINESS 5 Year Growth Projections
MODEL $70
Millions
$60
$50
Recent Customers $40
$30
$20
$10
$21K @ $10K @ $25K
$10/user $50/user (pending) $0
Year 1 Year 2 Year 3 Year 4 Year 5
-$10
Sales Cash Flow
Projected Pricing

10. PAST
CLIENTS
Partial Listing

11. MARKETING:
LEAD GENERATION
Nearly 800,000 Annual Downloads
Internationally
successful media
property, launched in
2005 with a library of
319 episodes
Past Guests Include:
Walt Mossberg
David Pogue
Ken Auletta
25K opt-in email list Spawned a Bestseller

12. MARKETING:
THOUGHT LEADERSHIP
• PRSA Digital Impact Conference in
NYC on June 27-28, 2013
• Attracts 500 communications
executives from the world’s leading
organizations
• Since 2008, conference founding chair
Eric Schwartzman has been guiding
the conference the agenda to promote 2013 Speakers Scheduled to
Appear
the use of social media at work
2008 Keynote 2009 Keynote 2010 Keynote 2011 Keynote 2012 Keynote
David Carr Brian Solis Gabriel Stricker Eric Schwartzman Matthais Lufkens
New York Times Altimeter Google Author World Economic Forum

13. MARKETING:
SEO
SEO has best lead-to-
customer
close % of all channels
• Top Ranked website for leading search
terms
• No need to pay for adwords

14. COMPETITIVE
POSITIONING
is the only company focused on
enterprise-wide social media
engagement and compliance
Legal Compliance with lawful company policy
Marketing Enterprise-
Focused wide
eLearning eLearning
Literacy Training

15. COMPETITIVE
ADVANTAGES
Defining the World’s Best Focus
Need Leads to Supplemental Positions as
Sales Wins Resources Acquisition
Target
• 66% of all purchase • 17-years of • Largest market
decisions are awarded opportunity from
to the company that relationships
guarantees access to enabling social media
defines the need literacy enterprise wide
(Forrester) the world’s leading
authorities for the • Competitors focused
• Best selling author and creation of the highest on either marketing or
definitive thought quality expert-led excessive risk
leader courseware management
• 8-years as #1 Trainer • Deep supplemental • Large players will need
and social media to build their library to
policy expert content offers
incomparable value compete

16. TEAM
ERIC SCHWARTZMAN RICK GRAVES BOB COONEY
Best-Selling Author and
15-year, top-performing Took first startup to
founder of iPressroom eLearning sales exec #251 on Inc. 500
Definitive social media Grew Books 24/7 from Successful NASDAQ
training expert for $5-60MM in 3 years IPO
business and
government Took Knowledge Advisors Over $100 million in
from $2-20MM capital raised
15-year veteran
respected by every Go-fast sales 2.0 20-year veteran of
important player in the practitioner multiple start-ups
industry

17. THE MONEY FOUNDER
CONTRIBUTIONS
Capital Required
$600,000 •Fully developed courseware
•Profitable Consultancy
$500,000
•New media brand and library,
80 hours of high quality
$400,000
produced courseware
$300,000
•Top ranked web properties:
$200,000 EricSchwartzman.com
OnTheRecordOnline.com
$100,000
•25,000 name opt-in mailing list
$-
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 •Hundreds of satisfied customers
Months
•15 years of subject
$500K SEED ROUND on $1.75M POST MONEY matter expertise
VALUATION* *Fully Diluted including Unissued Option Pool
• Breakeven Forecast in 14-months
• Capitalize Sales and Marketing
• Accelerate Courseware Production

18. CONTACT
Bob Cooney
949.439.8643
bob@complysocially.com