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STRATEGIC MANAGEMENT
            PRESENTED BY:


            501 RUCHI ADHIKARI
            502 MANSI AGRAWAL
            504 DIVY PRAKASH SHRIVASTAV
            505 BHAVYA DOSI
            506 HARSH GUPTA
2
3
    About the Company…


   Apple Inc., formerly Apple Computer, Inc., is an American
    multinational corporation, with its headquarters in California.
   The word "Computer" was removed from its name on January 9,
    2007, reflecting its shifted focus towards consumer electronics after
    the introduction of the iPhone.
   Apple is the world's second-largest information technology
    company by revenue after Samsung Electronics.
   The world's third-largest mobile phone maker after Samsung and
    Nokia.
4
MISSION


Apple designs Macs, the best personal computers in the world, along
with OS X, iLife, iWork and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and App
Store, and is defining the future of mobile media and computing
devices with iPad.
5
VISION




 Apple is committed to bringing the best personal computing
 experience to students, educators, creative professionals and
 consumers around the world through its innovative hardware,
 software and Internet offerings.
6
      ROLE OF VISION STATEMENT



   Apple‘s Vision statement clearly states their long-term goals for the future
   Apple‘s vision is to become the ―best‖ at designing and manufacturing
    electronic devices in the world.
   They set their quality standards high using the word ―best‖ and so far they
    have yet to fail.
   Their vision is a promise to the consumers. They are ―committed‖ in
    producing high quality products and providing high quality service thus
    setting high industry standards for other competitors.
7
     STEPS FOR MOTIVATION


   Projects were often pushed along by the company's co-founder Steve Jobs.


   The general idea is this: You are part of something much bigger than you.


   Corporate event management at Apple was something that employees
    rated highly.


   Launch events were "probably the single greatest feeling working at Apple".
8




   Apple motivation system determines all variables in affecting the
    motivational levels of employees, and one of them is Job Satisfaction.
     Job satisfaction is a measure of an employee‘s
      positive emotions and pleasurable feelings about his or her job.


   Creating a culture of trust.


   Leveraging the power of peer recognition
9




   Focusing on the enablers and tools that help salespeople reach their
    potential in an increasingly complex business environment.


   Once, Apple rewarded its executives by giving them a recognition bonus
    of 3 to 5 percent of their base salary.


   Employees who work at corporate Apple can receive a free iPhone or
    iPod Shuffle.
10
11
VISION




 “We aspire to be the global steel industry benchmark for Value
               Creation and Corporate Citizenship”
12
 Continue-

We make the difference through:


   Our People
   Our Offer
   Our Innovative Approach
   Our Conduct
13
MISSION



         Tata Steel strives to strengthen India‟s industrial base through the effective
          utilization of staff and materials. The means envisaged to achieve this are
          high technology and productivity, consistent with modern management
          practices
         Tata Steel recognizes that while honesty and integrity are the essential
          ingredients of a strong and stable enterprise, profitability provides the main
          spark for economic activity.


         Overall, the Company seeks to scale the heights of excellence in all that it
          does in an atmosphere free from fear, and thereby reaffirms its faith in
          democratic values.
14
     STRATEGY AT TATA



Strategy at TATA is formed by following three policy:-
   Human policy
   Quality policy
   Social accountability policy
15
Striving for excellence


           change




           Code of
           conduct


customer             cost
16
TATA‘s Steel Aspire


    Tata steels brand for its improvement by involvement of its
     employee on 1st nov,2006
    Main objective emphasis on the role of improvement
    Main focus on:
1.    TOC
2.    TQM
3.    Technology
17
    Motivation at TATA

   Tata Steel ranks sixth on the list of top ten employers in India
   Tata Steel embarked on an AIDS awareness programme in late 1998.
   To enhance employee motivation and satisfaction, a number of
    facilities are provided by the company like, subsidised
    accommodation, subsidised electricity, free water, free medical
    treatment, free schools for wards, recreational clubs, fair price shops
   Tata Steel is a company that has a deeply rooted and ingrained value
    system and has a strong philosophy of total returns to the community
    (TRC)
18
      Continue



   Tejaswini project of TATA to motivate female employee
   Motivation plan like Rallis Akash centre
   Tata Steel organised one-day workshops called 'Lakshya 2007— Ek
    Chunauti' where employees were encouraged to write down their main
    responsibilities.
   Vision 2007 campaign
19
20
    ABOUT MCDONALDS


   McDonald‘s is the global fast food giant.
   Founded in 15 may 1940 in CALIFORNIA
   It serves around 68 million customers daily through 30,000 restaurants in
    120 countries
   A McDonald‘s restaurant is operated by either a franchisee, an affiliate ,
    or the corporation itself.
   They follow a standardized process to ensure same quality and it also
    reduces lead time
21
       PRODUCTS IN INDIA


   VEGETERIAN MENU             NON VEGETERIAN MENU
     Veg   McCurry               Chicken   Maharaja Mac
     McAloo    Tikki             McChicken

     McVeggie                    Filet-O-Fish

     Pizza   McPuff              Chicken   Mexican Wrap
     Crispy   Chinese            Chicken   McGrill
     Paneer    Salsa Wrap        Chicken   McCurry Pan
22
      MISSION AND VALUES


   McDonald's brand mission statement is:


            “ To be our customers' favorite place and way to eat."


   ―Our worldwide operations are aligned around a global strategy called
    the Plan to Win, which center on an exceptional customer experience –
    People, Products, Place, Price and Promotion.‖
   ―We are committed to continuously improving our operations and
    enhancing our customers' experience.‖
23
MISSION AND VALUES


 „We place the customer experience at the core of all we do‟
             „We are committed to our people.‟
           „We believe in the McDonald‟s System.‟
             „We operate our business ethically.‟
             „We give back to our communities.‟
              „We grow our business profitably.‟
              „We strive continually to improve.‟
24
         MOTIVATING EMPLOYEES

   McDonald‘s believe that employees are the face of their brand and
    differentiate them from the competition.
   Their success requires that they develop and retain a diverse, engaged and
    talented workforce.
   That‘s why it focus on people programs and policies on three priority areas:
    a)   Respect & Inclusion - Create a diverse and inclusive culture where everyone
         feels valued and respected.
    b)   Employee Value Proposition (EVP) - Enhancing commitment to drive high
         levels of employee commitment.
    c)   Talent Management - Attract, develop and retain the most talented people
         at all levels.
25
     TRAINING AND DEVELOPMENT


   McDonald‘s provide training and development at all levels to help
    employees refine their skills, grow in the current position or transition to a
    new role in the company.
   This is done through:
    a)   Training at Hamburger University
    b)   Leadership Development
    c)   Global Mobility
    d)   Internships
26
       BENEFITS AND COMPENSATION

   McDonald's benefits and compensation program is designed to attract,
    retain and engage talented people who will deliver strong performance
    and help McDonald's achieve its business goals and objectives.
Benefits and compensation:
1. Medical                                      5. Sabbatical Program
2. Employee and dependent life insurance        6. Vacation
3. Incentive Pay                                7. Profit Sharing
4. Recognition Programs                         8. Dental
Walt, after the Studio
had won 4 Academy
Awards
                 Walt Disney 1901-1966
"
Diversification

      Disney Resorts:
       1. California
         2. Florida
         3. Tokyo
      4. Hong Kong
          5. Paris
Media Networks   Park and Resorts
The Walt-Disney Studios   Disney Consumer Products




                          Disney Interactive Media
                          Group
The Walt Disney Model




           
          
          
       

           
            

       
            
    




       

           


           
Google: The World's Most
Successful Corporate Culture
Company Information
   Google's innovative search technologies connect millions of
    people around the world with information every day
   Google have the fastest & most reliable search engine on the
    web
   Founded in 1998 by Stanford Ph.D. students Larry Page and
    Sergey Brin
   Google today is a top web property in all major global markets
   advertising programs provide businesses of all sizes enhancing
    the overall web experience for users
Mission
 ―To organize the world's information and make it universally
accessible and useful‖


Its mission is a bottom-up encapsulation of what
excites Googlers, it creates an arena where data
and people can be brought together in surprising
ways
Achieving the Mission
   Google strongly believes that translation of their mission into real and
    tangible would have a huge effect depending upon who decides to
    join Google, how much engagement and creativity they bring to this
    place, and even on how they feel and behave after

   Google hires people that embody their company's values and feel
    the same intense desire for unlimited amounts of information

   This desire allows the company's employees to work towards
    the same goals and Google tends to have a low turn over rate
ORGANIZATIONAL CULTURE
Google says ‗our
              people are
our greatest asset‘

It believes that Nurturing people in
organization doesn‘t require
expensive perks or touchy-feely
gimmicks. It‘s about motivating,
engaging and listening – and it can
work for anybody
Transparency
 Google share everything they can
 They have a weekly meeting called as TGIF where
 occurs in 2 phases:
 discussion & Question & Answer session
 Executive Chairman, presents to all Googlers virtually
 the exact materials that were presented to our Board
 of Directors at their last meeting.
 Intranet includes product roadmaps, launch plans,
 and employee snippets so that everyone can see
 what everyone else is working on
TEAM ORIENTATION
The limited walls in the building help the employees
to feel like a group rather than an outsider in another
department

 Meetings that would take hours elsewhere are
frequently little more than a conversation in line
for lunch and few walls separate those who write
code from those who write check

   Flat‖ structure- high middle management
Multiple Channels of Expression
    channels include
1.    direct emails to any of their leaders
2.    Google Universal Ticketing Systems
3.    FixIts
4.    Googlegeist survey
5.    Google+ conversations
low formalization and service-
oriented
   They are allowed the freedom to make decisions that benefit
    Google users
   Google encourages its employees to work and play together
    so that a family bond is formed
   Casual dress code
   Free work schedule
Top 5 Perks at Google
 Earlyaccess to products
 Free Concierges Services
 Incredible death benefits
 Free Massages
 Free cafes

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  • 1. 1 STRATEGIC MANAGEMENT PRESENTED BY: 501 RUCHI ADHIKARI 502 MANSI AGRAWAL 504 DIVY PRAKASH SHRIVASTAV 505 BHAVYA DOSI 506 HARSH GUPTA
  • 2. 2
  • 3. 3 About the Company…  Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation, with its headquarters in California.  The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone.  Apple is the world's second-largest information technology company by revenue after Samsung Electronics.  The world's third-largest mobile phone maker after Samsung and Nokia.
  • 4. 4 MISSION Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
  • 5. 5 VISION Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
  • 6. 6 ROLE OF VISION STATEMENT  Apple‘s Vision statement clearly states their long-term goals for the future  Apple‘s vision is to become the ―best‖ at designing and manufacturing electronic devices in the world.  They set their quality standards high using the word ―best‖ and so far they have yet to fail.  Their vision is a promise to the consumers. They are ―committed‖ in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
  • 7. 7 STEPS FOR MOTIVATION  Projects were often pushed along by the company's co-founder Steve Jobs.  The general idea is this: You are part of something much bigger than you.  Corporate event management at Apple was something that employees rated highly.  Launch events were "probably the single greatest feeling working at Apple".
  • 8. 8  Apple motivation system determines all variables in affecting the motivational levels of employees, and one of them is Job Satisfaction.  Job satisfaction is a measure of an employee‘s positive emotions and pleasurable feelings about his or her job.  Creating a culture of trust.  Leveraging the power of peer recognition
  • 9. 9  Focusing on the enablers and tools that help salespeople reach their potential in an increasingly complex business environment.  Once, Apple rewarded its executives by giving them a recognition bonus of 3 to 5 percent of their base salary.  Employees who work at corporate Apple can receive a free iPhone or iPod Shuffle.
  • 10. 10
  • 11. 11 VISION “We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship”
  • 12. 12 Continue- We make the difference through:  Our People  Our Offer  Our Innovative Approach  Our Conduct
  • 13. 13 MISSION  Tata Steel strives to strengthen India‟s industrial base through the effective utilization of staff and materials. The means envisaged to achieve this are high technology and productivity, consistent with modern management practices  Tata Steel recognizes that while honesty and integrity are the essential ingredients of a strong and stable enterprise, profitability provides the main spark for economic activity.  Overall, the Company seeks to scale the heights of excellence in all that it does in an atmosphere free from fear, and thereby reaffirms its faith in democratic values.
  • 14. 14 STRATEGY AT TATA Strategy at TATA is formed by following three policy:-  Human policy  Quality policy  Social accountability policy
  • 15. 15 Striving for excellence change Code of conduct customer cost
  • 16. 16 TATA‘s Steel Aspire  Tata steels brand for its improvement by involvement of its employee on 1st nov,2006  Main objective emphasis on the role of improvement  Main focus on: 1. TOC 2. TQM 3. Technology
  • 17. 17 Motivation at TATA  Tata Steel ranks sixth on the list of top ten employers in India  Tata Steel embarked on an AIDS awareness programme in late 1998.  To enhance employee motivation and satisfaction, a number of facilities are provided by the company like, subsidised accommodation, subsidised electricity, free water, free medical treatment, free schools for wards, recreational clubs, fair price shops  Tata Steel is a company that has a deeply rooted and ingrained value system and has a strong philosophy of total returns to the community (TRC)
  • 18. 18 Continue  Tejaswini project of TATA to motivate female employee  Motivation plan like Rallis Akash centre  Tata Steel organised one-day workshops called 'Lakshya 2007— Ek Chunauti' where employees were encouraged to write down their main responsibilities.  Vision 2007 campaign
  • 19. 19
  • 20. 20 ABOUT MCDONALDS  McDonald‘s is the global fast food giant.  Founded in 15 may 1940 in CALIFORNIA  It serves around 68 million customers daily through 30,000 restaurants in 120 countries  A McDonald‘s restaurant is operated by either a franchisee, an affiliate , or the corporation itself.  They follow a standardized process to ensure same quality and it also reduces lead time
  • 21. 21 PRODUCTS IN INDIA  VEGETERIAN MENU  NON VEGETERIAN MENU  Veg McCurry  Chicken Maharaja Mac  McAloo Tikki  McChicken  McVeggie  Filet-O-Fish  Pizza McPuff  Chicken Mexican Wrap  Crispy Chinese  Chicken McGrill  Paneer Salsa Wrap  Chicken McCurry Pan
  • 22. 22 MISSION AND VALUES  McDonald's brand mission statement is: “ To be our customers' favorite place and way to eat."  ―Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion.‖  ―We are committed to continuously improving our operations and enhancing our customers' experience.‖
  • 23. 23 MISSION AND VALUES „We place the customer experience at the core of all we do‟ „We are committed to our people.‟ „We believe in the McDonald‟s System.‟ „We operate our business ethically.‟ „We give back to our communities.‟ „We grow our business profitably.‟ „We strive continually to improve.‟
  • 24. 24 MOTIVATING EMPLOYEES  McDonald‘s believe that employees are the face of their brand and differentiate them from the competition.  Their success requires that they develop and retain a diverse, engaged and talented workforce.  That‘s why it focus on people programs and policies on three priority areas: a) Respect & Inclusion - Create a diverse and inclusive culture where everyone feels valued and respected. b) Employee Value Proposition (EVP) - Enhancing commitment to drive high levels of employee commitment. c) Talent Management - Attract, develop and retain the most talented people at all levels.
  • 25. 25 TRAINING AND DEVELOPMENT  McDonald‘s provide training and development at all levels to help employees refine their skills, grow in the current position or transition to a new role in the company.  This is done through: a) Training at Hamburger University b) Leadership Development c) Global Mobility d) Internships
  • 26. 26 BENEFITS AND COMPENSATION  McDonald's benefits and compensation program is designed to attract, retain and engage talented people who will deliver strong performance and help McDonald's achieve its business goals and objectives. Benefits and compensation: 1. Medical 5. Sabbatical Program 2. Employee and dependent life insurance 6. Vacation 3. Incentive Pay 7. Profit Sharing 4. Recognition Programs 8. Dental
  • 27.
  • 28. Walt, after the Studio had won 4 Academy Awards Walt Disney 1901-1966
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  • 36.
  • 37. Diversification Disney Resorts: 1. California 2. Florida 3. Tokyo 4. Hong Kong 5. Paris
  • 38. Media Networks Park and Resorts
  • 39. The Walt-Disney Studios Disney Consumer Products Disney Interactive Media Group
  • 40. The Walt Disney Model       
  • 41.
  • 42.               
  • 43. Google: The World's Most Successful Corporate Culture
  • 44. Company Information  Google's innovative search technologies connect millions of people around the world with information every day  Google have the fastest & most reliable search engine on the web  Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin  Google today is a top web property in all major global markets  advertising programs provide businesses of all sizes enhancing the overall web experience for users
  • 45. Mission ―To organize the world's information and make it universally accessible and useful‖ Its mission is a bottom-up encapsulation of what excites Googlers, it creates an arena where data and people can be brought together in surprising ways
  • 46. Achieving the Mission  Google strongly believes that translation of their mission into real and tangible would have a huge effect depending upon who decides to join Google, how much engagement and creativity they bring to this place, and even on how they feel and behave after  Google hires people that embody their company's values and feel the same intense desire for unlimited amounts of information  This desire allows the company's employees to work towards the same goals and Google tends to have a low turn over rate
  • 47. ORGANIZATIONAL CULTURE Google says ‗our people are our greatest asset‘ It believes that Nurturing people in organization doesn‘t require expensive perks or touchy-feely gimmicks. It‘s about motivating, engaging and listening – and it can work for anybody
  • 48. Transparency  Google share everything they can  They have a weekly meeting called as TGIF where occurs in 2 phases: discussion & Question & Answer session  Executive Chairman, presents to all Googlers virtually the exact materials that were presented to our Board of Directors at their last meeting.  Intranet includes product roadmaps, launch plans, and employee snippets so that everyone can see what everyone else is working on
  • 49. TEAM ORIENTATION The limited walls in the building help the employees to feel like a group rather than an outsider in another department  Meetings that would take hours elsewhere are frequently little more than a conversation in line for lunch and few walls separate those who write code from those who write check  Flat‖ structure- high middle management
  • 50. Multiple Channels of Expression  channels include 1. direct emails to any of their leaders 2. Google Universal Ticketing Systems 3. FixIts 4. Googlegeist survey 5. Google+ conversations
  • 51. low formalization and service- oriented  They are allowed the freedom to make decisions that benefit Google users  Google encourages its employees to work and play together so that a family bond is formed  Casual dress code  Free work schedule
  • 52. Top 5 Perks at Google  Earlyaccess to products  Free Concierges Services  Incredible death benefits  Free Massages  Free cafes

Editor's Notes

  1. Diversification Strategy In BrandingProduct development to renovate and build new attractions in order to attract an older target market.Market Development to build a new theme park which will be more accessible to the North East areaGrowth strategies : Expansion of the, both vertically and horizontally, into new markets by targeted segmentation.
  2. To achieve their mission of providing maximum information from all round the globe Google strongly believes it’s the employees who will be the major contributorThis desire allows the company's employees to work towards the same goals and intensifies the bond that they share. Google tends to have a low turn over rate and receives over 1,300 applications a day 
  3. TransparencyWe share everything we can. We have a weekly all-hands meeting called TGIF, hosted by our founders, Larry and Sergey. In the first 30 minutes, we review news and product launches from the past week, demo upcoming products, and celebrate wins. But the second 30 minutes is the part that matters most: Q&A.Everything is up for question and debate, from the trivial (“Larry, now that you’re CEO will you start wearing a suit?” The answer was a definite ‘no’), to the ethical (“Is Google going in the right direction?”). A few weeks into every quarter, our Executive Chairman, Eric Schmidt, presents to all Googlers virtually the exact materials that were presented to our Board of Directors at their last meeting. Our intranet includes product roadmaps, launch plans, and employee snippets (weekly status reports), alongside employee and team OKRs (quarterly goals) so that everyone can see what everyone else is working on. We share everything, and trust Googlers to keep the information confidential.And if you think about it, if you’re an organization that says ‘our people are our greatest asset,’ you must default to open. It’s the only way to demonstrate to your employees that you believe they are trustworthy adults and have good judgment. And giving them more context about what is happening (and how, and why) will enable them to do their jobs more effectively and contribute in ways a top-down manager couldn’t anticipate.
  4. This is the primary characteristics of Google’s Organizational cultureThis shows that everyone are pretty much on the same levelThe employees at Google are allowed just enough freedom in their jobs that they do not take it for granted and this keeps them on ethical ground Employees also have a sense of team instead of self so this encourages them to work together to achieve goals rather than compete against one anotherThere is an emphasis on team achievements and pride in individual accomplishments that contribute to the company's overall success
  5. Believing in a greater good and knowing what’s going on are important, but people then need to be able to translate their beliefs and knowledge into action. We try to have as many channels for expression as we can, recognizing that different people – and different ideas – will percolate up in different ways. The channels include direct emails to any of our leaders; TGIF; various sites and listservs; Google+ conversations (of course); the Google Universal Ticketing Systems (‘GUTS’ – which is a way to file issues about anything, and is then reviewed for patterns or problems, similar to New York City’s 311 line); ‘FixIts’ (24-hour sprints where we drop everything and focus 100 percent of our energy on solving a specific problem); and a wide range of surveys.But just as important as generating input is doing something with it. We regularly survey employees about their managers, and then use that information to publicly recognize the best managers and enlist them as teachers and role models for the next year. The worst managers receive intense coaching and support, which helps 75 percent of them get better within a quarter."We spend more time working than we do on almost any other activity in our lives. People want all that time to mean something."Our largest survey, ‘Googlegeist,’ solicits feedback on hundreds of issues and then enlists volunteer employee teams across the entire company to solve the biggest problems. A new engineering-to-product management rotation program, and the across-the-board salary increases we provided at the beginning of the year, are just two recent examples of programs that have come out of Googlegeist.Some people will argue that giving employees so much information and such a loud voice leads to anarchy, or to a situation where, since everyone’s opinion is valued, unanimity is impossible, as anyone can object and derail an effort; an environment where 10,000 people can say ‘no’ but no one can say ‘yes.’ The reality is that every issue needs a decision maker. Managed properly, the result of these approaches is not some transcendent moment of unanimity. Rather, it is a robust, data-driven discussion that brings the best ideas to light, so that when a decision is made it leaves the dissenters with enough context to understand and respect the rationale for the decision, even if they disagree with the outcome.
  6. They understand that "thinking outside of the box" is what they are known for so they go above and beyond what others would do to satisfy a customer need while maintaining company valuesRelaxed Team based atmosphere inside the organizationGoogle spends millions of dollars offering employees on-site laundry services, hair stylists, saunas, free car washes