VolunteerMatch Best Practices for Recruiting Online

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This document provides an agenda and overview for a webinar on best practices for recruiting volunteers online. The webinar will discuss making the case for online volunteer recruiting, best practices for titles, descriptions, and calls to action, and review real examples. It recommends keeping descriptions brief, simple, impactful, and providing direction. Resources mentioned include the VolunteerMatch learning center and community for additional help.

Government & Nonprofit

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To hear the presentation by phone call:
(702) 489-0009
Access Code: 305-052-265
Jennifer Bennett @JenBennettCVA
CVA, Senior Manager, Education & Training
Matt Wallace @ItsMattWallace
Senior Associate, Nonprofit Relations
Follow this webinar on Twitter to
join the conversation! Hash tag:
#VMlearn

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Agenda
• Introduction
• Making the Case for Online Volunteer Recruiting
• Best Practices for Recruiting Online
• Review Real Opportunities Using Best Practices
• Things to Remember
• Q&A

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Recruiting Volunteers Online
• Another Tool to Recruit Volunteers
– VolunteerMatch User Survey
• VolunteerMatch Research
– 100 High Referring Listings
– 100 Listings with no referrals
• Best Practices
– Applicable for any online recruiting site

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8 Easy Steps for Recruiting Online
• Make the Title Work for You
– Catchy, Fun, Interesting
• Keep it Brief
– One Opportunity, 100 words
• Word it Simply and Make it Easy to Understand
– No Jargon, no acronyms
• Make an Impact
– Include a Strong Call to Action

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8 Easy Steps for Recruiting Online
• Provide Direction and Support
– Time Commitment, Training, Restrictions
• Make it Visually Appealing
– Include Pictures, Graphics. Make use of White Space.
• Remember to Edit
– Grammar, Spelling
• View your Listing as a Volunteer
– Use a Critical Eye.

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Best Practices for VolunteerMatch
• Title Stands Out
– Call to Action
• Make Good Use of First Sentence
– Visible to prospective volunteers
• Brainstorm and Use Keywords
– What kinds of volunteers do you want to find you
• Keep Referrals on VolunteerMatch
– Information is only useful if volunteers click ‘I Want
to Help!’

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Review Real Opportunities
Let’s take a look at some examples of good descriptions
and those that could use some work.

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Remember…
Your VolunteerMatch listing may be the first time a
volunteer learns about your organization:
• Use language that is welcoming
• Clearly state needs and impacts
• Outline any potential ‘deal breakers’
• Craft opportunities that will attract the
volunteers you need

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Resources
Learning Center
Find upcoming webinar dates, how-to videos and more
http://learn.volunteermatch.org
VolunteerMatch Community
Ask and answer questions after the webinar – use keywords Recruiting Online
http://community.volunteermatch.org/volunteer
Related Webinar Topics:
VolunteerMatch: Getting Started
Writing Accurate and Useful Position Descriptions
The New Volunteer Manager’s Toolkit

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Thanks for attending!
Join us online:
Like us on Facebook: www.Facebook.com/VolunteerMatch
Follow us on Twitter: @VolunteerMatch
Visit Engaging Volunteers, our nonprofit blog:
blogs.volunteermatch.org/engagingvolunteers/
For any questions contact:
Jennifer Bennett
(415) 321-3639
@JenBennettCVA
jbennett@volunteermatch.org

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You’ve just learned about technology options for your nonprofit, and you think, “Great, I’m so excited to get started! But wait—how can we start implementing within our current resources?” Engaging pro bono volunteers might be the right way to go! Engaging pro bono volunteers for your technology needs will not only allow you to create new ways to deliver on your mission, but it will help broaden your volunteer options as well (in a way that many, many corporate volunteer programs are looking for!). This session will take you through the entire process of finding just the right volunteer or group of volunteers, including: How to create an effective job description and project timeline geared toward technology volunteers Best practices in recruiting pro bono volunteers with specialized skill sets How to market your new volunteer roles How to scale your program to accommodate companies seeking pro bono opportunities for their employees How to align your staff or volunteer structure to support pro bono volunteers

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Nonprofit organizations provide some of the most basic and essential services to those who need them most: clean water, food, shelter, etc. However, despite often Herculean efforts, many organizations lack resources and find themselves understaffed and underfunded. For organizations to survive, thrive, and fulfill their missions, the key is constant innovation. During this free webinar, we’ll discuss how innovative nonprofits (e.g. American Red Cross, GRID Alternative, buildOn, etc.) utilize Customer Centric Design Thinking — a methodology developed at the Institute of Design at Stanford — to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact. We’ll then discuss methods for using design thinking to increase engagement, awareness, volunteerism, and fundraising at your organization. This webinar will be lead by Ryall Carroll, Ph.D. Marketing and Co-Founder of raiserve.org.

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"Stop the Funding: Social Sector is Fully Resourced." Until we see this headline across our newsfeeds, the corporate sector must continue to innovate on ways to build nonprofit capacity. Pro bono and skilled volunteering can connect the dots between the shortage of resources and the wealth of skills in the private sector. With 76% of nonprofits reporting an increase in demand for their services and over 50% unable to meet the demand, skilled volunteering programs offer a tremendous value to an organization’s infrastructure allowing for increased capacity and expanded programming. Taproot Foundation led a panel discussion with leading corporate and nonprofit partners who shared real-life examples of succeeding at, stumbling with, and scaling skilled volunteer and pro bono programs! Attendees heard from experts and walked away with tools supporting an increased engagement in pro bono and skilled volunteering.

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Imagine recruiting over 100 new volunteers each week or supporting over 250 local nonprofits annually with your employee volunteer program. The Girl Scouts of Greater Chicago and Northwest Indiana and Groupon have been able to accelerate their volunteer programs through an innovative approach and strategic community partnerships. Learn about this unique partnership and signature skills-based volunteer event—“Scout Out Engineering”—that was developed in Chicago and has scaled to the Bay Area! Both organizations also shared tips on how they use YourMatch and VolunteerMatch for volunteer management and recruitment.

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In an increasingly globalized world, using technology to reconnect people with their local communities and exploring the ways they can give back is something each of us does in our daily work. Get inspired by stories of local communities becoming increasingly connected and how you can continue to build networks of impact. Similar to VolunteerMatch, Groupon helps people connect with their local communities. Groupon is building the daily habit for local commerce, redefining how traditional small businesses attract customers. The mission: to grow our love of local and build networks of impact.

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This stimulating session offered a perspective on how corporate community involvement has evolved over the past 20 years. We explored the key trends in philanthropy and corporate social responsibility (CSR), examined the challenges companies and nonprofits face in working together to achieve authentic engagement, and took a peek at what may be coming down the line. The “CSR Scene” is a constantly evolving field of work, with many moving parts. Participants engaged in conversation about this dynamically changing environment and the obstacles as well as opportunities it presents.

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Have you ever wondered what’s possible with collaboration? Time Warner Cable—while a corporate client of VolunteerMatch—saw a need for more STEM-related volunteer opportunities for their employees. The Connectory—the largest database of youth-serving STEM programs in the world—saw a need for more STEM-focused volunteers to support a growing number of programs. VolunteerMatch provided the perfect platform for these resources to meet. At this session, VM Summit 16 attendees learned about how this partnership was launched, the impact it has had so far, and best practices for collaboration.

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Most meetings are bad; virtual meetings are worse. But you keep having meetings. There is hope. This session, presented by Danny Mittleman, focused on: [1] specific research-proven techniques that can triple your team’s brainstorming productivity [2] a process to help your team decide which few of those many brainstormed ideas to focus on—without ever voting an idea “off the island”; and [3] an argument for never voting at meetings—unless you vote at the beginning, before you discuss a topic.

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1. Page

2. 2 To hear the presentation by phone call: (702) 489-0009 Access Code: 305-052-265 Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training Matt Wallace @ItsMattWallace Senior Associate, Nonprofit Relations Follow this webinar on Twitter to join the conversation! Hash tag: #VMlearn

3. 3 Agenda • Introduction • Making the Case for Online Volunteer Recruiting • Best Practices for Recruiting Online • Review Real Opportunities Using Best Practices • Things to Remember • Q&A

4. 4 Recruiting Volunteers Online • Another Tool to Recruit Volunteers – VolunteerMatch User Survey • VolunteerMatch Research – 100 High Referring Listings – 100 Listings with no referrals • Best Practices – Applicable for any online recruiting site

5. 5 8 Easy Steps for Recruiting Online • Make the Title Work for You – Catchy, Fun, Interesting • Keep it Brief – One Opportunity, 100 words • Word it Simply and Make it Easy to Understand – No Jargon, no acronyms • Make an Impact – Include a Strong Call to Action

6. 6 8 Easy Steps for Recruiting Online • Provide Direction and Support – Time Commitment, Training, Restrictions • Make it Visually Appealing – Include Pictures, Graphics. Make use of White Space. • Remember to Edit – Grammar, Spelling • View your Listing as a Volunteer – Use a Critical Eye.

7. 7 Best Practices for VolunteerMatch • Title Stands Out – Call to Action • Make Good Use of First Sentence – Visible to prospective volunteers • Brainstorm and Use Keywords – What kinds of volunteers do you want to find you • Keep Referrals on VolunteerMatch – Information is only useful if volunteers click ‘I Want to Help!’

8. 8 Make Your Title Work For You

9. 9 Review Real Opportunities Let’s take a look at some examples of good descriptions and those that could use some work.

10. 10 Using Best Practices

11. 11 Group Event

12. 12 A Listing that Needs Work

13. 13 A Listing using more Best Practices

14. 14 Remember… Your VolunteerMatch listing may be the first time a volunteer learns about your organization: • Use language that is welcoming • Clearly state needs and impacts • Outline any potential ‘deal breakers’ • Craft opportunities that will attract the volunteers you need

15. 15 Resources Learning Center Find upcoming webinar dates, how-to videos and more http://learn.volunteermatch.org VolunteerMatch Community Ask and answer questions after the webinar – use keywords Recruiting Online http://community.volunteermatch.org/volunteer Related Webinar Topics: VolunteerMatch: Getting Started Writing Accurate and Useful Position Descriptions The New Volunteer Manager’s Toolkit

16. 16 Thanks for attending! Join us online: Like us on Facebook: www.Facebook.com/VolunteerMatch Follow us on Twitter: @VolunteerMatch Visit Engaging Volunteers, our nonprofit blog: blogs.volunteermatch.org/engagingvolunteers/ For any questions contact: Jennifer Bennett (415) 321-3639 @JenBennettCVA jbennett@volunteermatch.org

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