This document provides an agenda and overview for a webinar on best practices for recruiting volunteers online. The webinar will discuss making the case for online volunteer recruiting, best practices for titles, descriptions, and calls to action, and review real examples. It recommends keeping descriptions brief, simple, impactful, and providing direction. Resources mentioned include the VolunteerMatch learning center and community for additional help.

1. Page

2. 2
To hear the presentation by phone call:
(702) 489-0009
Access Code: 305-052-265
Jennifer Bennett @JenBennettCVA
CVA, Senior Manager, Education & Training
Matt Wallace @ItsMattWallace
Senior Associate, Nonprofit Relations
Follow this webinar on Twitter to
join the conversation! Hash tag:
#VMlearn

3. 3
Agenda
• Introduction
• Making the Case for Online Volunteer Recruiting
• Best Practices for Recruiting Online
• Review Real Opportunities Using Best Practices
• Things to Remember
• Q&A

4. 4
Recruiting Volunteers Online
• Another Tool to Recruit Volunteers
– VolunteerMatch User Survey
• VolunteerMatch Research
– 100 High Referring Listings
– 100 Listings with no referrals
• Best Practices
– Applicable for any online recruiting site

5. 5
8 Easy Steps for Recruiting Online
• Make the Title Work for You
– Catchy, Fun, Interesting
• Keep it Brief
– One Opportunity, 100 words
• Word it Simply and Make it Easy to Understand
– No Jargon, no acronyms
• Make an Impact
– Include a Strong Call to Action

6. 6
8 Easy Steps for Recruiting Online
• Provide Direction and Support
– Time Commitment, Training, Restrictions
• Make it Visually Appealing
– Include Pictures, Graphics. Make use of White Space.
• Remember to Edit
– Grammar, Spelling
• View your Listing as a Volunteer
– Use a Critical Eye.

7. 7
Best Practices for VolunteerMatch
• Title Stands Out
– Call to Action
• Make Good Use of First Sentence
– Visible to prospective volunteers
• Brainstorm and Use Keywords
– What kinds of volunteers do you want to find you
• Keep Referrals on VolunteerMatch
– Information is only useful if volunteers click ‘I Want
to Help!’

8. 8
Make Your
Title Work
For You

9. 9
Review Real Opportunities
Let’s take a look at some examples of good descriptions
and those that could use some work.

10. 10
Using Best
Practices

11. 11
Group Event

12. 12
A Listing that Needs Work

13. 13
A Listing using more Best Practices

14. 14
Remember…
Your VolunteerMatch listing may be the first time a
volunteer learns about your organization:
• Use language that is welcoming
• Clearly state needs and impacts
• Outline any potential ‘deal breakers’
• Craft opportunities that will attract the
volunteers you need

15. 15
Resources
Learning Center
Find upcoming webinar dates, how-to videos and more
http://learn.volunteermatch.org
VolunteerMatch Community
Ask and answer questions after the webinar – use keywords Recruiting Online
http://community.volunteermatch.org/volunteer
Related Webinar Topics:
VolunteerMatch: Getting Started
Writing Accurate and Useful Position Descriptions
The New Volunteer Manager’s Toolkit

16. 16
Thanks for attending!
Join us online:
Like us on Facebook: www.Facebook.com/VolunteerMatch
Follow us on Twitter: @VolunteerMatch
Visit Engaging Volunteers, our nonprofit blog:
blogs.volunteermatch.org/engagingvolunteers/
For any questions contact:
Jennifer Bennett
(415) 321-3639
@JenBennettCVA
jbennett@volunteermatch.org