The purpose of the Breader Buddy is to eliminate the mess commonly made while breading food products, meanwhile, offering the consumer a convenient solution for preparing breaded or coated foods.

1. www.breaderbuddy.com

2. The Product
The purpose of the Breader Buddy is to eliminate the mess commonly made while breading food products, meanwhile, offering the
consumer a convenient solution for preparing breaded or coated foods.
Solving the Problem
This problem is solved by creating an enclosure that would contain both the coating material, and the food product in a single container to
prevent the expulsion of materials from the specially designed apparatus.
Its cylindrical design provides an evenly consistent coating on each piece of food item; should it be a dry coated breading, wet coated batter,
or a finishing coat of flavor. As well as providing an easy cleanup; since there are no acute corners to trap food materials, which saves our
customers valuable time.
Until the development of the Breader Buddy, there have been two choices in preparing breaded foods: Buy expensive, pre-breaded frozen
products or hand-bread them using the same centuries-old, inefficient, messy and labor-intensive method. With high food costs, declining
quality and limited choices the elimination of messy hand preparation of battering, breading and coating of food stuffs is now possible.
Using this technology, food is battered, breaded or seasoned the same way meal to meal.
We currently have a provisional patent registered for the “Breader Buddy” with the United States Patent and Trademark Office.
www.breaderbuddy.com

3. Joseph Marshall – Chief Executive Officer, Owner of Aries Innovations, LLC. - 183 Park Pl.
Hebron, IN. 46341 Tel: 219-730-7259 (cell)
Melissa Hockenberry – Chief Operations Officer, Business Management, Marketing
Director - 312 Ashton Dr. Apt. D Kendallville, IN. 46755 Tel: 260-242-1539
Donald Leon – Investor, Advertising Director – 7635 Saddlewood Dr. Fort Wayne, IN. 46825 Tel:
260-760-5521
Phil Potocki (PDK Wheels) – Investor, Business Advisor – Owner and CEO of PDK Wheels
& Auto Accessories 4590 W. 61st Ave. Hobart IN. 46342. Phil@PDKWheels.com
Tel: 219-947-1735 Fax: 219-947-7980 Http://www.PDKWheels.com
Daniel Juhnke – Communications Advisor – Necessitas, Inc. 6411 E. 129th Ave. Crown Point,
IN. 46307 Tel: 219-635-0001 (Cell)
Danny Green – General Business Advisor - 182 Park Pl. Hebron IN. 46341 Tel: 219-765-7072 (cell)
Dr. William Reeves Ph.D. – General Business Advisor - 711 Pratt St. Crown Point, IN. 46307
Tel: 219.742.9247
www.breaderbuddy.com

4. Saving consumers time, energy, and reducing
waste, with an eco friendly product. Creates a
contained system to increase an efficient method of
processing coated food products. Recyclable, bio-
degradable, compostable. Good for the body, good for
the earth, with less mess.
www.breaderbuddy.com

5. Watch the Video on YouTube
www.breaderbuddy.com US Patent Number: 61566588
www.breaderbuddy.com

6. Strengths and Core Competencies: Keys to Success
 Support from environmental community
 Specialty Solutions/Everyday Products  Superior Product Industry
 Strong sense of Corporate Responsibility  Repeat Customers
 Referred Customers
 Experienced Management
 Operations Licensing
 Expandable Business Model
 Ability to Capitalize on Public Sentiment
Competitive Strengths
 Direct Marketing: Infomercial 3 Pronged Approach
 Strong Price Point
 Superior Product Design  Direct Corporate Sales
 Ability to Service a Need  Direct Marketing Sales: Infomercial
 Purchasing Incentives
 Multi-Use Features
www.breaderbuddy.com

7. Letter of Intent from Happy Panda.
Happy Panda proudly to develops,
delivers, and distributes eco friendly
products of the highest quality that
provide solutions to our clients and
our environmental climate.
Created from bamboo pulp our Watch the Video on YouTube
products are literally designed to save
the world one at a time.
Billions of disposable plastic cups are
used and disposed of every year
polluting our environment, landfills
and oceans, Happy Panda has the
solution to this global threat.
www.happypandaco.com
www.breaderbuddy.com

8. How we will beat the competition!
o Although , in this presentation, chicken has been used as our primary example, the Breader
Buddy has a variety of uses aside from just chicken. It can be used to bread, batter, or finish
coat just about any foods that you desire.
o It’s cylindrical form, and rounded edges, prevent food materials from being trapped for easier
cleaning.
o Thoughtful design makes it convenient and portable, and can even be used for storing coating
materials within the product.
o Included, is an instructional DVD, complete with a menu-driven video cookbook, and tips for
cooking and using.
o DRTV will be the key to the phenomenal success of the Breader Buddy with a full
demonstration of it’s multiple uses, and convenient features.
o Our marketing team will actively seek out ordering incentives for our customers.
www.breaderbuddy.com

9. Strengths Weakness
Business climate Multi billion dollar industry New to the industry.
Internal Organization We have a strongly controlled hands on Young in the industry.
policy . Lean, mean and profitable
approach.
Political Factors Favorable political factors are a boon to None, this is one of our strongest arenas.
alternative/new product companies.
Assisting Veterans will be favorable in all
phases of the business.
Social Factors Awareness and responsibility for choices None, this is one of our strongest arenas.
has never been higher, conservation of
cooking material , ease of use, easy clean
up, and assisting veterans.
Workforce Motivated, driven, true believers in the New industry products, all employees must
product understand that if we do not go through education, commission sales
change things, no one will. reps must cover their own expenses.
Economic Alternative products do well in most Perception that green or organic is more
markets dependent on price points. expensive.
www.breaderbuddy.com

10. Gross Margin Analysis
PPT $24.95
COGS $10.00 (Incl Fulfillment)
Gross Margin $14.95 59.92%
Gross
Margin, $1
4.95 PPT,
$24.95
COGS,
$10.00
Per 1M Per 2M Per 3M Per 4M Per 5M Per 10M
Total Sales $24,950,000 $49,900,000 $74,850,000 $99,800,000 $124,750,000 $249,500,000
COGS $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $100,000,000
Gross Margin $14,950,000 $29,900,000 $44,850,000 $59,800,000 $74,750,000 $149,500,000

11. Product Revenues
 2012 goal 100,000 units sold  2012 goal $1,495,000.00 USD
 2013 goal 2,000,000 units sold  2013 goal $29,900,000.00 USD
 2014 goal 4,000,000 units sold  2014 goal $59,800,000.00 USD
 2015 goal 8,000,000 units sold  2015 goal $119,600,000.00 USD
Profit Per Unit= $14.95 PPU
www.breaderbuddy.com

12. Investor Opportunity
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13. Investor Opportunity
Funds needed short term: Exit Strategy
 Less than $250,000  Publically traded
Funds needed in two years:  Targeted 5 year or less acquisition
 Less than $2,000,000 estimated
Use of Funds
 Expansion Milestones
 Audits  Expanded web presence 2012
 Uptick in trading exchange (OTC:BB)  Branding Study 2012
Funds needed in three years:  Marketing Study 2012
 Less than $500,000  Identity Study 2012
 Use of Fund  Apply for Provisional Patent 2012
 Filing  Apply for Trademark 2012
 Audits  Going Public 2012
 Expansion  Expansion to retail market 2012
 Uptick in trading exchange (AMEX)  e-commerce web site 2012
Return on Investment:  Financial Reporting 2012
 Projected ROI: 50% or greater year one  Quarterly financials 2012
 Assume purchase @ $.05 or lower  Audited financials 2013
 Projected ROI: 100% or greater year two  Uptick to OTC.BB market 2013
 Assume growth to $0.50 or greater  Uptick to the AMEX 2015
 Projected ROI: 100% or greater year three
 Assume growth to $1.00 or greater
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14. ONE BEHALF OF ALL OF US HERE AT THE BREADER BUDDY WE WOULD
LIKE TO THANK YOU FOR YOUR TIME AND CONSIDERATION. WE LOOK
FORWARD TO WORKING WITH YOU.
www.breaderbuddy.com

15. THIS BUSINESS PLAN AND ALL MATERIAL INFORMATION CONTAINED WITHIN HAVE BEEN
ASSEMBLED BASED UPON INFORMATION PROVIDED BY HAPPY PANDA MANUFAC TURING
CORPORATION. SIGNIFICANT WORK AND INTELLECTUAL PROPERTY HELD BY HAPPY
PANDA MANUFACTURING CORPORATION ARE DISCLOSED IN THIS BUSINESS P LAN ALONG
WITH ANY INFORMATION PERTAINING TO THEIR ADVISORS, AFFILIATES, SUBSIDIARIES,
SUBCONTRACTORS AND/OR IT’S CONTENTS ARE SUBJECT TO AN ACKNOWLEDG ED
CONFIDENTIALITY, NON DISCLOSURE AND NON CIRCUMVENT AGREEMENT.
ANY USE OF THIS INFORMATION WITHOUT THE WRITTEN PERMISSION OF H APPY PANDA
MANUFACTURING CORPORATION IS CONSIDERED A SIGNIFICANT BREACH OF THIS
ACKNOWLEDGED CONFIDENTIALITY, NON DISCLOSURE, AND NON CIRCUMVENT
AGREEMENT. IN THE EVENT OF A BREACH, HAPPY PANDA MANUFACTURING
CORPORATION MAY SEEK FINES, PENALTIES, AND DAMAGES REMEDIES AND RELIEF IN
THE US FEDERAL OR STATE COURTS WHERE THE ENTITY IS ORGANIZED.
www.breaderbuddy.com

16. US Patent Number: 61566588
www.breaderbuddy.com

17. www.breaderbuddy.com

18. The Market
To use chickens as an example, every day, 23 million chickens are processed in the U.S. for food--that's 269 chickens per second!
Each chicken has two wings, so that’s 46 million wings per day. Granted, not ALL of those chickens are purchased by the consumer
for cooking at home. But, surely it’s right around 33% of that. Poultry production in the U.S. in 2007 totaled 42.7 billion pounds, with
chicken production totaling 36.6 billion pounds.
Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC
operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its
Original Recipe® fried chicken.
With more and more people eating in, and a convenient, “no-mess” alternative to conventional fried food preparation, a product like
The Breader Buddy, would easily win the affections of consumers who would otherwise frequent restaurants like KFC, and Long
John Silvers, Popeye’s, or any other establishment that serves fried goods.
Anyone who cooks, or has cooked, any breaded, battered, or coated food, would enjoy the simplicity, and time saving benefits of our
product.
Anyone who enjoys fried, coated, or seasoned food for their family, friends and neighbors. Perfect for meals as well snacks, and
entertaining guests.
www.breaderbuddy.com

19. To use chicken as an example, every day, 23 million chickens are processed in the U.S. for food--that's 269 chickens per
second! Each chicken has two wings, so that’s 46 million wings per day. Granted, not ALL of those chickens are
purchased by the consumer for cooking at home. But, surely it’s right around 33% of that. Poultry production in the U.S.
in 2007 totaled 42.7 billion pounds, with chicken production totaling 36.6 billion pounds.
Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the
world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.
KFC is world famous for its Original Recipe® fried chicken.
With more and more people eating in, and a convenient, “no-mess” alternative to conventional fried food preparation, a
product like The Breader Buddy, would easily win the affections of consumers who would otherwise frequent restaurants
like KFC, and Long John Silvers, Popeye’s, or any other establishment that serves fried goods.
Anyone who cooks, or has cooked, any breaded, battered, or coated food, would enjoy the simplicity, and time saving
benefits of our product.
Anyone who enjoys fried, coated, or seasoned food for their family, friends and neighbors. Perfect for meals as well
snacks, and entertaining guests.
www.breaderbuddy.com