SlideShare a Scribd company logo
#VMSummit16#VMSummit16
#VMSummit16
Alicia Koch | Groupon
Program Manager, Employee & Community Engagement
Julie Gilmartin | Girl Scouts of Greater Chicago & Northwest Indiana
Director of Volunteer Services
2
SCOUT OUT INNOVATION
#VMSummit16
AGENDA
3:00 – 3:05 Welcome, Introductions & Opening Remarks
3:05 – 3:20 Partner Profiles & VolunteerMatch Best Practices
3:20 – 3:40 Overview of Scout Out Engineering
3:40 – 3:55 Q & A
3:55 – 4:00 Wrap Up & Thank You!
3
#VMSummit16
MEET ALICIA
•  I got sucked into volunteering
when I was a kid and have been
hooked ever since
•  Started at Groupon in March 2013
on, what is now, the Social
Responsibility team
•  I have the great pleasure of
managing the following:
–  Global EVP and leadership program
–  Pro Bono | Grouponsultation
–  STEM partnerships
4
#VMSummit16
MEET JULIE
•  I enjoy people and have been fortune
to turn that into a career with an
organization that focuses on girl
leadership and success
•  As a former teacher, I like the fact that I
can interact with Girl Scouts on
occasion but can also spend the
majority of my time networking and
recruiting adults to work with Girl
Scouts
•  Naturally active, my job keeps me busy
in various offices, networking in the
community and interacting with people
of all ages
5
#VMSummit16
Groupon is building
the daily habit in local
commerce, offering a
vast mobile and
online marketplace
where people
discover and save on
amazing things to
do, see, eat and buy.
6
GROUPON
#VMSummit16
GROUPON + VOLUNTEERMATCH
•  Launched our VolunteerMatch
solution to North America
employees in April 2014
•  Grew volunteer activity tracked
by 600% in the first year
•  Have being using the reporting
features to further motivate
competitive teams across
Groupon’s global offices
7
#VMSummit16
BY THE NUMBERS
8
3.9KVOLUNTEERSSINCE PROGRAM INCEPTION
33%GLOBAL
ENGAGEMENT
YEAR TO DATE
48KHOURSSINCE PROGRAM INCEPTION
552PARTNERSSINCE PROGRAM INCEPTION
34%REPEAT
VOLUNTEERS
YEAR TO DATE
20OFFICES
ENGAGED
CURRENTLY
#VMSummit16
Girl Scouting builds girls of courage,
confidence, and character, who make
the world a better place.
Girl Scouts of Greater Chicago and
Northwest Indiana is dedicated to
providing girls in our communities with
exceptional experience that enrich their
lives, energize their passions and
empower them to go after their big
dreams.
9
THE GIRL SCOUTS
#VMSummit16
NUMBERS WORTH KNOWING
10
55.4KGIRLS
21.4KVOLUNTEERS
104YEARS
10COUNTIES
#VMSummit16 11
#VMSummit16
GROUPON + THE GIRL SCOUTS
•  Women@Groupon reached out to
The Girl Scouts of Greater Chicago &
Northwest Indiana
•  Hosted troops in our HQ office
throughout cookie season
•  Through conversation, we realized
there was a gap in STEM
programming for the girls
12
#VMSummit16
SCOUT OUT ENGINEERING
13
•  Assembled a team internally to help build out a
set of activities and curriculum for the half day
program
•  Kicked off with our first event in October 2013
•  Hosted our fifth iteration of this month
•  Since then, we have:
–  Involved 450 girls
–  Engaged 175 volunteers
–  Built 100+ popsicle stick bridges
#VMSummit16
NEW THIS YEAR
14
•  Added a second program to
the roster each school year in
Chicago
•  Piloted expansion to Palo Alto
in February
•  This October, we invited more
girls and added activities in
beginner, intermediate and
advanced levels
#VMSummit16
WHAT’S NEXT FOR SCOUT OUT
15
•  Plans to expand and host
Scout Out programs in
Chicago, Palo Alto, Seattle
and Baltimore in 2017
•  More parent
programming and
engagement
•  Continue iterating
#VMSummit16
BEYOND SCOUT OUT
16
•  Shift beyond the “done in a day”
partnerships
•  Engaged the Girl Scouts in a pro
bono pilot project supporting
an alumnae engagement strategy
•  Continue exploring opportunities
to engage Girl Scout councils
across the country to deepen
the relationship and enhance
community impact
#VMSummit16
Q & A
17

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Scout Out Innovation

  • 2. #VMSummit16 Alicia Koch | Groupon Program Manager, Employee & Community Engagement Julie Gilmartin | Girl Scouts of Greater Chicago & Northwest Indiana Director of Volunteer Services 2 SCOUT OUT INNOVATION
  • 3. #VMSummit16 AGENDA 3:00 – 3:05 Welcome, Introductions & Opening Remarks 3:05 – 3:20 Partner Profiles & VolunteerMatch Best Practices 3:20 – 3:40 Overview of Scout Out Engineering 3:40 – 3:55 Q & A 3:55 – 4:00 Wrap Up & Thank You! 3
  • 4. #VMSummit16 MEET ALICIA •  I got sucked into volunteering when I was a kid and have been hooked ever since •  Started at Groupon in March 2013 on, what is now, the Social Responsibility team •  I have the great pleasure of managing the following: –  Global EVP and leadership program –  Pro Bono | Grouponsultation –  STEM partnerships 4
  • 5. #VMSummit16 MEET JULIE •  I enjoy people and have been fortune to turn that into a career with an organization that focuses on girl leadership and success •  As a former teacher, I like the fact that I can interact with Girl Scouts on occasion but can also spend the majority of my time networking and recruiting adults to work with Girl Scouts •  Naturally active, my job keeps me busy in various offices, networking in the community and interacting with people of all ages 5
  • 6. #VMSummit16 Groupon is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. 6 GROUPON
  • 7. #VMSummit16 GROUPON + VOLUNTEERMATCH •  Launched our VolunteerMatch solution to North America employees in April 2014 •  Grew volunteer activity tracked by 600% in the first year •  Have being using the reporting features to further motivate competitive teams across Groupon’s global offices 7
  • 8. #VMSummit16 BY THE NUMBERS 8 3.9KVOLUNTEERSSINCE PROGRAM INCEPTION 33%GLOBAL ENGAGEMENT YEAR TO DATE 48KHOURSSINCE PROGRAM INCEPTION 552PARTNERSSINCE PROGRAM INCEPTION 34%REPEAT VOLUNTEERS YEAR TO DATE 20OFFICES ENGAGED CURRENTLY
  • 9. #VMSummit16 Girl Scouting builds girls of courage, confidence, and character, who make the world a better place. Girl Scouts of Greater Chicago and Northwest Indiana is dedicated to providing girls in our communities with exceptional experience that enrich their lives, energize their passions and empower them to go after their big dreams. 9 THE GIRL SCOUTS
  • 12. #VMSummit16 GROUPON + THE GIRL SCOUTS •  Women@Groupon reached out to The Girl Scouts of Greater Chicago & Northwest Indiana •  Hosted troops in our HQ office throughout cookie season •  Through conversation, we realized there was a gap in STEM programming for the girls 12
  • 13. #VMSummit16 SCOUT OUT ENGINEERING 13 •  Assembled a team internally to help build out a set of activities and curriculum for the half day program •  Kicked off with our first event in October 2013 •  Hosted our fifth iteration of this month •  Since then, we have: –  Involved 450 girls –  Engaged 175 volunteers –  Built 100+ popsicle stick bridges
  • 14. #VMSummit16 NEW THIS YEAR 14 •  Added a second program to the roster each school year in Chicago •  Piloted expansion to Palo Alto in February •  This October, we invited more girls and added activities in beginner, intermediate and advanced levels
  • 15. #VMSummit16 WHAT’S NEXT FOR SCOUT OUT 15 •  Plans to expand and host Scout Out programs in Chicago, Palo Alto, Seattle and Baltimore in 2017 •  More parent programming and engagement •  Continue iterating
  • 16. #VMSummit16 BEYOND SCOUT OUT 16 •  Shift beyond the “done in a day” partnerships •  Engaged the Girl Scouts in a pro bono pilot project supporting an alumnae engagement strategy •  Continue exploring opportunities to engage Girl Scout councils across the country to deepen the relationship and enhance community impact