SlideShare a Scribd company logo
How to Become a Social 
Good Volunteer 
Champion for 
#GivingTuesday 
October 1, 2014 
#vmlearn
Who are we? 
2 
#vmlearn 
Chrysula Winegar 
Community Manager 
#GivingTuesday 
@chrysula 
@GivingTues 
givingtuesday.org 
Greg Baldwin 
President 
VolunteerMatch 
@_baldwin 
@VolunteerMatch 
VolunteerMatch.org 
Cheryl Timoney 
Manager, Pro Bono 
Employee Engagement 
Salesforce.com 
Foundation 
@SFDCFoundation 
salesforcefoundation.org
Agenda 
3 
#vmlearn 
• Spotlight on #GivingTuesday 
• The Volunteering Connections 
• Championing the Cause 
• Roundtable Discussion 
• Q&A
CHRYSULA WINEGAR 
community manager 
#GivingTuesday 
@chrysula @givingtues 
#vmlearn
#vmlearn
#vmlearn
#vmlearn
270% 
Online donation 
volume on 
Tuesday after 
Thanksgiving 
since 2011 
40% 
Year-over-year 
increase in the 
dollar value of 
the average 
donation 
40+ 
Countries had active #GIVINGTUESDAY 
efforts in 2013 
10,000+ 
Charities, nonprofits, corporations, 
community groups and government 
agencies participating in 
#GIVINGTUESDAY 
3BILLION+ 
Total global impressions in traditional and 
social media 
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
#vmlearn
The Volunteering Connection 
Why #GivingTuesday and Volunteering Matter to 
Each Other (and Us) 
#vmlearn
Fact: 
2/3 of those who volunteer also donate to the 
nonprofits where they volunteer 
Fidelity Charitable Gift Fund & VolunteerMatch (2009) Volunteerism and Charitable Giving. 
#vmlearn
Fact: 
On average, volunteers donate 
10X more 
than non-volunteers 
Fidelity Charitable Gift Fund & VolunteerMatch (2009) Volunteerism and Charitable Giving. 
#vmlearn
Fact: 
Engaging people around giving time FIRST can 
result in larger donations down the road. 
Aaker, J. & Liu, W. (2008) The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, Inc. 35 535-557 DOI: 10.1086/588699 
#vmlearn
We Need Both! 
Don’t be afraid 
to ask for time 
AND treasure. 
#vmlearn
Examples 
Engage via 
skills + interests 
#vmlearn
Examples 
Engage via 
personal 
stories 
#vmlearn
Examples 
Engage via 
social 
involvement 
#vmlearn
Examples 
Engage via 
ambition & 
growth 
#vmlearn
Examples 
Engage via 
leadership 
development 
#vmlearn
Examples 
Engage via 
passion for a 
cause 
#vmlearn
Cheryl Timoney 
Manager, Pro Bono Employee 
Engagement 
#vmlearn
1% 
Product 
Equity 
Time 
620K+ 
Hours 
Service 
$65M+ 
Grants 
22K+ 
Nonprofit + Higher 
Education 
Organizations 
1-1-1 Model 
Adopted by
1% Time 
Volunteering for 
Healthy Communities 
• Every employee has 48 hours 
per year 
• 650,000 hours+ given globally 
since inception 
#vmlearn
1-1-1 Share the 
Model 
Salesforce.com Foundation 
#vmlearn
#vmlearn
Questions? 
40 
#vmlearn 
Chrysula Winegar 
Community Manager 
#GivingTuesday 
@chrysula 
@GivingTues 
givingtuesday.org 
Greg Baldwin 
President 
VolunteerMatch 
@_baldwin 
@VolunteerMatch 
VolunteerMatch.org 
Cheryl Timoney 
Manager, Pro Bono 
Employee Engagement 
Salesforce.com 
Foundation 
@SFDCFoundation 
salesforcefoundation.org

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How to Become a Social Good Volunteer Champion for #GivingTuesday

  • 1. How to Become a Social Good Volunteer Champion for #GivingTuesday October 1, 2014 #vmlearn
  • 2. Who are we? 2 #vmlearn Chrysula Winegar Community Manager #GivingTuesday @chrysula @GivingTues givingtuesday.org Greg Baldwin President VolunteerMatch @_baldwin @VolunteerMatch VolunteerMatch.org Cheryl Timoney Manager, Pro Bono Employee Engagement Salesforce.com Foundation @SFDCFoundation salesforcefoundation.org
  • 3. Agenda 3 #vmlearn • Spotlight on #GivingTuesday • The Volunteering Connections • Championing the Cause • Roundtable Discussion • Q&A
  • 4. CHRYSULA WINEGAR community manager #GivingTuesday @chrysula @givingtues #vmlearn
  • 8. 270% Online donation volume on Tuesday after Thanksgiving since 2011 40% Year-over-year increase in the dollar value of the average donation 40+ Countries had active #GIVINGTUESDAY efforts in 2013 10,000+ Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY 3BILLION+ Total global impressions in traditional and social media #vmlearn
  • 24. The Volunteering Connection Why #GivingTuesday and Volunteering Matter to Each Other (and Us) #vmlearn
  • 25. Fact: 2/3 of those who volunteer also donate to the nonprofits where they volunteer Fidelity Charitable Gift Fund & VolunteerMatch (2009) Volunteerism and Charitable Giving. #vmlearn
  • 26. Fact: On average, volunteers donate 10X more than non-volunteers Fidelity Charitable Gift Fund & VolunteerMatch (2009) Volunteerism and Charitable Giving. #vmlearn
  • 27. Fact: Engaging people around giving time FIRST can result in larger donations down the road. Aaker, J. & Liu, W. (2008) The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, Inc. 35 535-557 DOI: 10.1086/588699 #vmlearn
  • 28. We Need Both! Don’t be afraid to ask for time AND treasure. #vmlearn
  • 29. Examples Engage via skills + interests #vmlearn
  • 30. Examples Engage via personal stories #vmlearn
  • 31. Examples Engage via social involvement #vmlearn
  • 32. Examples Engage via ambition & growth #vmlearn
  • 33. Examples Engage via leadership development #vmlearn
  • 34. Examples Engage via passion for a cause #vmlearn
  • 35. Cheryl Timoney Manager, Pro Bono Employee Engagement #vmlearn
  • 36. 1% Product Equity Time 620K+ Hours Service $65M+ Grants 22K+ Nonprofit + Higher Education Organizations 1-1-1 Model Adopted by
  • 37. 1% Time Volunteering for Healthy Communities • Every employee has 48 hours per year • 650,000 hours+ given globally since inception #vmlearn
  • 38. 1-1-1 Share the Model Salesforce.com Foundation #vmlearn
  • 40. Questions? 40 #vmlearn Chrysula Winegar Community Manager #GivingTuesday @chrysula @GivingTues givingtuesday.org Greg Baldwin President VolunteerMatch @_baldwin @VolunteerMatch VolunteerMatch.org Cheryl Timoney Manager, Pro Bono Employee Engagement Salesforce.com Foundation @SFDCFoundation salesforcefoundation.org