Spectrum of Volunteerism
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"Stop the Funding: Social Sector is Fully Resourced." Until we see this headline across our newsfeeds, the corporate sector must continue to innovate on ways to build nonprofit capacity. Pro bono and skilled volunteering can connect the dots between the shortage of resources and the wealth of skills in the private sector. With 76% of nonprofits reporting an increase in demand for their services and over 50% unable to meet the demand, skilled volunteering programs offer a tremendous value to an organization’s infrastructure allowing for increased capacity and expanded programming. Taproot Foundation led a panel discussion with leading corporate and nonprofit partners who shared real-life examples of succeeding at, stumbling with, and scaling skilled volunteer and pro bono programs! Attendees heard from experts and walked away with tools supporting an increased engagement in pro bono and skilled volunteering.
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Spectrum of Volunteerism
- 2. #VMSummit16 2 THE SPECTRUM OF VOLUNTEERISM
- 3. #VMSummit16 Mark Fry VP, Operations and Customer Engagement Nepris, Inc. 3 Elizabeth Schwan-Rosenwald Chief External Relations Officer Taproot Foundation Heidi Williams, Program Manager, Silver Lining and Engagement Appirio Tim O'Brien Executive Director Open Books
- 4. #VMSummit16 OUR AGENDA The Spectrum of Volunteerism Skilled Volunteerism & Pro Bono Case Studies Q&A
- 5. #VMSummit16 UNDERSTANDING THE SPECTRUM Taproot Foundation, 2008. Nonprofit Needs Types of Support Example s of Common Activities
- 6. #VMSummit16 LEVERAGE FOR IMPACT PAGE 6 BOARD SERVICE PRO BONO SERVICE SKILLED VOLUNTEERING “HANDS-ON” VOLUNTEERING BOARD PLACEMENT MARKETING HR ASSISTANCE, STRATEGIC PLANNING TUTORING, LITERACY PROGRAM SOUP KITCHEN TYPE OF VOLUNTEERISM SUSTAINABILITYOFIMPACTON ORGANIZATION NUMBEROFEMPLOYEES ENGAGED Low High High Low #VMSummit16
- 7. #VMSummit16 WHAT IS PRO BONO? Pro bono is donated professional services benefitting organizations working to improve society. Pro bono is short for pro bono publico, which translates from Latin to mean "for the public good."
- 8. #VMSummit16 The Taproot Foundation drives social change by leading, mobilizing, and engaging professionals in pro bono service. ABOUT THE TAPROOT FOUNDATION ► Working in the US and abroad from 5 offices: San Francisco Bay Area, Los Angeles, Chicago, New York, and Washington DC ► 13,700+ professionals delivering 1.4 million hours of pro bono consulting valued at over $150 million since 2001 ► Consulted to 60+ Fortune 500 and other companies to build and advance employee pro bono programs #VMSummit16
- 9. #VMSummit16 WHAT WE DO PAGE 9 PROGRAMS CORPORATE ADVISORY SERVICES PRO BONO LEADERSHIP Taproot pairs nonprofits with skilled volunteers in areas like marketing, strategy, HR, and IT. Taproot advises and supports companies in developing high-impact pro bono programs for employees. Taproot drives social change with events and research, in the US and through a global provider network. #VMSummit16
- 10. #VMSummit16 THE NUMBERS of nonprofits want more PRO BONO 5% of professionals are interested in joining a board if pro bono and in-kind were their expected contribution 91 % $150/h r Conservative average value of pro bono services: 3+ YEARS . of recent MBA grads would be willing to forgo up to of their expected income to work at a company with a better reputation for CSR and engagement 92% According to CECP’s annual survey, pro bono and board service have been the fastest growing CSR programs for of the millennial workforce would prefer to work at a company that provides opportunities to apply their skills to benefit nonprofit organizations 66% 97% 14% Skills-based volunteers are more likely to have a higher level of employee morale than non-volunteers 38% 32 million LINKEDIN members indicated interest in skilled volunteering
- 11. #VMSummit16 11 FROM HANDS ON TO BOARD SERVICE: OPEN BOOKS
- 12. TRANSFORMINGLIVESTHROUGH READING WRITING AND THE UNLIMITED POWER OF USED BOOKS www.open-books.org
- 13. #VMSummit16 Where We Use Volunteers BOOK DONATIONS We collect donated books and identify the best way to use each one. BOOK GRANTS We give hand-picked books to students, educators, and nonprofit partners. EACH YEAR, WE GIVE AWAY 125,000 BOOKS. EARNED INCOME We sell books in our two award-winning stores and online to help fund our work and programs. BOOK SALES COVER 60% OF OUR BUDGET. PROGRAMS We provide exciting, engaging, and enriching literacy programs to K-12 students citywide. EACH YEAR, WE WORK WITH 5,000 STUDENTS. Donations Generous support from literacy lovers make it all possible. Volunteers 500+ Volunteers help with everything www.open-books.org #VMSummit16
- 15. #VMSummit16 How I Got Moved Up the Pyramid www.open-books.org Start small and grow relationship Get to know your volunteer Balance opportunities with “volun-telling” Line up skills and desires with needs Rewards don’t need to be huge Don’t be afraid to ask
- 16. #VMSummit16 16 CORPORATE VOLUNTEER PROGRAMS: APPIRIO
- 17. #VMSummit16 17 Appirio Silver Lining 8 hours of VTO Time Talent Global Day of Service Technology Pro Bono Projects
- 18. #VMSummit16 18 Traditional Group Volunteering & Day of Service Time Group volunteering at all company and team events
- 19. #VMSummit16 19 Skills Based Volunteering Talent STEM based volunteering opportunities & Pro Bono project
- 20. #VMSummit16 20 Virtual Volunteering Technology Virtual Volunteering opportunities for non-traditional employees
- 22. #VMSummit16 22 Mark Fry, VP Operations and Customer Engagement
- 24. #VMSummit16 Kids who drop out do so because they don’t see the relevance of school. - Gates Foundation Study, 2013 High tech jobs in the US will be filled by US workers. 47% Only 33% THE PROBLEM
- 25. #VMSummit16 Classrooms Industry Professionals Find, Match, Connect, Engage! INDUSTRY + EDUCATION
- 27. #VMSummit16
- 28. #VMSummit16 “Before Nepris, I was focused on a military career but now I know that military is not my only option.”
Editor's Notes
- Everyone loves a checklist. Today this will be your checklist for what you should be able to walk away knowing how to do, the questions we know most of you have had to think about at one point or another when considering these kinds of programs.
- BREE TO DISCUSS UP TO GENERAL SKILLS JENNIFER BOARD SERVICE & PRO BONO PROFESSIONAL EXPERTISE We’ve found the easiest way to think of this is that “skills-based volunteering” is an entire category of volunteering activities, covering a few ways that different types of a volunteer's skills can be used to help an organization or the community directly, ranging from tapping some general skills needed to help an organization directly deliver specific types of community programs, to providing professional expertise and professional services to support the organization itself. The main distinction is that pro bono service is one very specific type of skills-based volunteering that focuses on using a volunteer’s core professional expertise. o help make it easier to understand how everything fits together, the Taproot Foundation created this helpful diagram showing the full spectrum of common corporate community engagement activities. They’ve grouped them by the common types of nonprofits needs that need to be addressed and then the different ways companies help support them. At the top is a very simplified categorization of nonprofits’ needs: ‘Making budget’ – having the funding they need to run the organization’s programs “Extra hands” to deliver services and programs directly to the community And “infrastructure and leadership” – having those critical components in place that are the backbone of any healthy institution Then beneath that are the common buckets of support that companies tend to provide to address these needs: Providing financial support Providing volunteers to help actually deliver the nonprofits’ programs/services directly to the community –through traditional hands-on volunteering And then we get into the broader category of types of skills-based volunteering activities, which covers a few ways that different types of a volunteer's skills can be used to help an organization, ranging from: Tapping some general skills needed to help an organization directly deliver specific types of community programs. These can be skills a volunteer brings to the table or sometimes it’s knowledge that the nonprofit will provide. A very common example is Junior Achievement. Providing employee board members to support the leadership of the organization And providing professional expertise and professional services to support the organization itself. Despite popular belief, pro bono is definitely not just for lawyers! Nonprofits have need for just as many types of professional expertise as for-program companies do. From IT support to marketing to HR services - it’s not all about fundraising. As we go through this presentation, Start thinking about which of these feel most familiar to you based on your company’s existing programs and your goals. Which of these do you already do? In which of these categories to you want to expand your offerings?
- <<This slide and the one after should not be used in the same presentation because they explain the same concept. This slide is helpful when explaining how pro bono service leverages volunteers for more impact.>> So in thinking about volunteerism, where does pro bono fit it? Starting here at the base of the triangle… The most traditional well known volunteering is what we call “hands on” or Extra Hands – that’s usually things like distributing food, cleaning up a park, or painting a school. These are incredible resources for nonprofits, however they need a lot of people-power to keep their operations humming and in general, have a very low sustainability of impact on the organization. Moving to the next level, we come to Skilled Volunteering which uses skills to help with tutoring, judging a science fair, or supporting a literacy program. These skills, however, may not be the skills that professionals use in your every day work. Then comes Pro Bono Service. This is when skilled volunteers or pro bono consultants complete projects that they might do in their day job for organizations that are tackling important social issues. Pro bono projects often produce deliverables or processes that a social change organization can use for years to come resulting in a very high sustainability of impact on the organization. For example, website improvements, improving a database system or building a HR performance management system. On the top here, is Board Service. While board service may not tap into skills someone uses in their day job, it does allow volunteers to use not just their skills, but also their networks and relationships to engage the community. The most successful boards engage a board with diverse skill sets to strengthen the organizations infrastructure.
- Everyone loves a checklist. Today this will be your checklist for what you should be able to walk away knowing how to do, the questions we know most of you have had to think about at one point or another when considering these kinds of programs.
- Jenn Most organizations tackling social problems don’t have access to the resources that are available to most companies like marketing, strategy, HR, and IT….Taproot connects these organizations to skilled volunteers who provide their expertise pro bono. Our mission is to drive social change by leading, mobilizing and engaging professional in pro bono service. To date, we’ve worked with more than 13,700 professionals across the country to delvier 1.4 million hours of pro bono consulting which is values at more than $150 million in pro bono consulting to the nonprofit community.
- <<“What we do” slide for presentation slides. There’s less text, though the full language is written below>> PROGRAMS: Taproot pairs nonprofits with skilled volunteers in areas like marketing, strategy, HR, and IT. From one-on-one consultations to team-based long-term projects, we offer in-person and virtual engagements. CORPORATE ADVISORY SERVICES: Taproot advises and supports companies in developing customized, high-impact pro bono programs for their employees and communities. PRO BONO LEADERSHIP: Taproot drives social change by enabling pro bono service in the US and through a global provider network. Taproot convenes leaders at signature events and facilitates field-building research.
- JENN Now let’s take a look at some of the compelling numbers for why a varied skills based volunteering program is so important Now more than ever, nonprofit organizations are tasked with doing a lot with very little. One of the main ways this is most apparent is in the very limited investments organizations are able to make in their infrastructure and areas considered ‘overhead’, largely due to ceilings imposed by funders. On average, nonprofits report being able to spend less than half of the amount that traditional service companies spend on building and maintaining a healthy infrastructure and operations. What might your company be like if you suddenly lost 50% of your ‘overhead’? Skilled volunteering is critical for companies, too, providing major boosts to employee morale, development and retention that rival any other employee engagement activities. Without access to these same resources, nonprofits often are not able to tap the needed professional services or build advanced internal systems – let alone secure enough staff bandwidth. And that’s where skilled volunteers can really help to fill those gaps. In fact, the value of skilled volunteer support has been reported to be up to 500% greater than traditional volunteer activities. The nonprofit demand is certainly there - 92% of nonprofits reporting not having enough access to the pro bono resources they need and – so now it’s critical to grow the number of programs and ways that nonprofits can access these skilled volunteers. And we know your employees want this 66% of the millennial workforce would prefer to work at a company that provides opportunities to apply their skills to benefit the community 97% of recent MBA grads would be willing to forgo up to 14% of their expected income to work a company with a better reputation for CSR and engagemtn And skills based volunteers are 38% more likely to have a higher level of employee morale. “MBA Graduates Want to Work for Caring and Ethical Employers”, Stanford Graduate School of Business, 2004. HP study Taproot study (biz value flashcards) CECP giving in numbers
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