1) The document introduces Good Works, a social venture that aims to help the 2.7 billion people trying to cross the poverty gap by offering sustainable business opportunities and jobs. 2) By 2016, Good Works aims to generate $36 million in revenue, provide sustainable incomes for 20,000 people, and lift 100,000 people out of poverty through 10 viable business chains across 4 continents. 3) Good Works launches market-based, profitable businesses in ethical products and value chains to generate jobs, income, and career opportunities for marginalized citizens and communities.

1. Good Works
Introduction
4th July 2011
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2. BEAT POVERTY THROUGH SOCIAL VENTURES
Good Works
offers you the opportunity to
make the difference
ADD MEANING TO MONEY AND SPENDING
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3. Why Good Works?
 2.7 bn people trying to cross the poverty gap (source: World Bank)
 Looking for dignity, work and income
 And opportunities to grow
 Good Works offers a window
 For numerous disadvantaged people to be included
 For consumers and investors to add meaning to money and spending
 But what’s different?
 It is NOT a charity, but blends for-profit and social objectives
 It is NOT a single focused development or financial project
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4. Poverty gap = poverty trap
 Economic development creates winners and losers
 Capitalist based growth picks low hanging fruit
 Increasing gap between able working classes and the less fortunate
 Poverty is largely due to government failure
 Breakdown of tradititional and rural community backup
 Underdeveloped public sector unable to provide for the poor
 Social outcasts have no means to jump aboard
 Lack of competitive capabilities, means and skills
 No access to a feasible socio-economic environment
 Good Works delivers a gateway to sustainable wealth
 Market-based inclusion is a solution for the poor and their society
 Communities benefit from innovative business opportunities
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5. By 2016 Good Works will have delivered
Financial Social
$ 36 million revenue 20.000 sustainable income
ROI >15% 100.000 out of poverty
Operations Change
10 viable business chains For profit development
Active across 4 continents Value chain interaction
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6. Give marginalised people a future that works
 Launch and monitor market based, viable businesses
 Ethical products with significant market potential, domestic & exports
 Value chains based on collaboration & partnerships
 Brand strategies to capture market share and value
 Ignite the potential of marginalised citizens and communities
 Provide capacity development, vocational training, self esteem
 Generate jobs, income and and career starts
 Facilitate entrepreneurship and employability
 Ensure transparency to all stakeholders
 Beneficiaries and social investors - Foundation and Company
 Governance and control
 Social impact and measurement
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7. The Good Works Business Model
Potential
Global scale
Market Based
Profitable
People Network
Consortium
Value Chain
Control
Capacity Development
Marginalised groups
Portfolio
Skills <> demand Social Impact
Disadvantaged
Accountable
Local skills Transparent
Natural resources 7

8. For-profit = social sustainability measure
 Good Works ventures are profitable
 Markets >> volume
 Brands >> margin
 Profitability is the basis of long term success
 Return on investment at reasonable levels
 Social impact: employment at fair base
 Growth potential
 Partnerships and spin-offs
 Market access
 Stakeholder community
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9. ... Stimulating intra-pyramid interaction
Empowering the bottom of the pyramid through commerce and co-operation
 High Quality  Investment
Authentic Products Virtuous Circle  Training and coaching
 ROI – Financial and  Product Concepts
of
Social  Market Access
Employment
 Empowerment  Social Impact
 Local Market/Brand  Employment/Income
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10. Why we can make it a success
 Proven track record: > 20 years of relevant experience
 Business sector – development, turnaroudn an change management
 Development sector - Vietnam
 Personal Commitment
 6 years invested in materign the issues and building the network
 3 years of development financed out of own savings
 Energise resources for innovative change
 Partnership network in Europe and Vietnam
 Create new worlds in East and West
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11. Further Projects
Fabrics &
textiles
Authentic
packaging
Cut
flowers
Bamboo
toys & gifts
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12. Call for action
 We are ready to roll with your contribution
 Grants, investment, partnerships
 Proof of concept: quick start of 3 business chains in 2011
 Candles, flowers, bamboo, packaging
 R&D – business chain development
 Identify new opportunities, market research, partnerships
 Capacity development
 Sourcing & training of new employees
 Services
 Communication, benefactor & investor relations, technical consulting
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13. How to Participate in Good Works
Role Activities Commitment
Founding Partner Specialist guidance in: Time and network
• Legal and governance
• Media and brand
• Finance
Benefactor Charitable donations to foundation Up to €5m
in return for impact
Financial Investor Hands off investment in range of Up to €5m
Good Works projects for ethical,
commercial return
Strategic Investor Trade investment or partnership €0.5m
with Good Works in specific value
chain and SMEs for return
Consumer Purchase of Good Works products From €10
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