The Power of WHY: The Key to Uniting Employees Around Your Company Vision [March 2016 BPN Webinar]
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What separates successful, innovative corporate responsibility programs from the status quo? The answer may be simpler than you think. On March 18th, 2016, Stephanie Staidle, founder of The Right Brain Entrepreneur joined VolunteerMatch to explore The Power of Why: The Key to Uniting Employees Around Your Company Vision. In this complimentary webinar, attendees learned how to unite employees around your company vision and inspire them to take part in your cause work. How? By understanding and using your company's "why".
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The Power of WHY: The Key to Uniting Employees Around Your Company Vision [March 2016 BPN Webinar]
- 1. VolunteerMatch Best Practice Network Presents: The Power of WHY: The Key to Uniting Employees Around Your Company Vision Featuring: Stephanie Staidle Founder, The Right Brain Entrepreneur Facilitator: Tess Srebro Marketing Manager VolunteerMatch @tsrebro solutions.volunteermatch.org
- 2. •Type questions into the box on the left side of the your screen •We will pose questions at the end of the presentation, time permitting •Follow along on Twitter with #VMbpn •A copy of the slides and webinar recording will be emailed to you after the event •If you’re using your computer audio and experience issues, try dialing in via phone. How to Ask Questions, etc. solutions.volunteermatch.org
- 3. Brought to you by: Solutions by VolunteerMatch solutions.volunteermatch.org solutions.volunteermatch.org
- 4. Visions RevealedTHE POWER OF The Key to Uniting Employees Around Your Company Vision
- 5. Stephanie Staidle MA, LCAT, ATR-BC
- 14. 98%
- 15. 0 25 50 75 100 125 0 25 50 75 100 125 Age 5 Age 8 Age 10 Age 15
- 21. WHAT IS A BUSINESS VISION? INSPIRATIONAL STAND IMPACT
- 22. RESULT GOAL
- 26. 60% SOURCES: Global Industry Analysts; Neilson Studies 2014
- 28. not-here.com
- 29. • Mission Statement • Key market • Contribution • Distinction LEFT BRAIN VISION
- 30. LEFT BRAIN VISION “Our goal for Citigroup is to be the most respected global financial services company. Like
- 31. Right Brain Vision = WHY HOW WHAT WHY
- 32. Your WHY • What lights you up • Who you want to inspire/impact • Your mark on this planet • Your purpose and core values *Your results are in correlation with living your why* RIGHT BRAIN VISION
- 33. “To bring Inspiration and Innovation to every athlete in the world.” RIGHT BRAIN VISION
- 34. 4X 47% SOURCES: Gallup/Healthways, 2013; Leider/Metlife, 2009
- 36. Authentic Self Heart BreakInterests/ Activities WHY TRIFECTA OF VISION
- 38. 400 BILLION
- 39. 2,000
- 40. 90% = VISUAL • 30% more learned • 60,000x faster than text • 40% are visual learners
- 41. The KEY to Engaging Employees in Your Programs 1. Get Interested 2. Offer Variety 3. Create a Culture 4. Fun & Games
- 42. "A leader will find it difficult to articulate a coherent vision unless it expresses his core values, his basic identity. One must first embark on the formidable journey of self-discovery in order to create a vision with authentic soul.” - Mihaly Csikszentmihalyi
- 43. CONTACT CONSULTATION: http://www.vcita.com/v/stephaniestaidle/ Website: www.trbe.org Email: stephanie@trbe.org Facebook: www.facebook.com/therightbrainentrepreneur Twitter: @rbentrepreneur
Editor's Notes
- who is here? some have own company, some work for a company. we are going to talk about the power of why- what is it, why is it so important, how do you find it and how do you connect to your employees with it. doesn’t matter where you fall on the spectrum of knowing your why- you will get a lot of value out of what i’m sharing here is not widely discussed and based in the newest findings of psychology and neuroscience.
- vulnerability
- #1 problem when we are stuck…looking deeper at how this is connected to what we know about brain science and how to build a strong foundation for success in your business. fi
- divergent thinking: most successful businesses know how to pivot quickly and powerfully, how to innovate and engage.
- HBR: 2004, MFA is new MBA IBM 2010 CEO study
- so the first problem i often see with clients is that they don’t use their fullest brain’s potential- they tend to rely on a critical, limited and analytic (impersonal) way of thinking. this doesn’t help when it comes to relationships with employees and creating lasting results we NEED to bring in the right brain more.
- and we do that in taking a look at the larger big picture. the second thing that is often missing is companies is a BIG vision- a strong understanding of the company mission or what I call the ‘why’. many companies think they have this but really don’t- will explain more.
- main problem i see with entrepreneurs I work with is they chase the money. end up stuck and unfulfilled. able to connect to right clients who want what you have/good match- this is where you achieve FLOW
- what makes a why so important?? it anchors teams, decision making
- connects you to who you want to serve
- study showed 60% of consumers pay more for a product that makes a difference and contributes to the world. when choice is between two products of same cost- 92% purchase that which is more of a contribution
- knowing your why is the number one crucial step to performance on all levels- engaging employees AND customers (which leads to revenue)
- not going to find your vision with left brain analysis and limited thinking.
- why connects you to ideal client and employees. you and teams are 4x more engaged at work, 47% increase in experience of abundance
- context- authentic- if doesn’t touch your heart how will it touch that of your customers or your employees. so not only is a why the foundation to the success of your business but how you discover it is equally important. my experience and research has shown that vision boards are an extremely effective and unique tool to do that. why? because it taps into our underused right brain and our fullest potential. can’t accomplish this overnight- this is a process that can take several sessions or a full day workshop.
- the process i bring my clients through…
- my ‘secret sauce’- no one else i know is doing this with companies. and it is highly effective because of it uses the best of what we know in science and psychology.
- highly recommend using visual thinking for ANY Challenge, communication and problem solving. choose engaging images to entice your employees
- once you’ve discovered the company the key to success in engaging your employees is getting interested in their why. ideally their why will be closely related to that of the company- they will be more inspired to work and be involved on many levels. #1- survey, focus groups. 2. offer what they want and a couple. options 3. look at the company culture- is the focus on work? if so the volunteer may occur like another ‘to-do’. 4. make it fun- add incentives, rewards, contests