BrandHOUSE is a creative consultancy that provides branding, advertising, graphic design, and social media services. They help clients communicate their stories and have conversations on their behalf to connect brands to people. BrandHOUSE uses transformational design and storytelling to build human connections and change perceptions. They work with clients in either a project-based or in-house partnership model.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Social media is on the lips of virtually every business owner and marketer today – the problem is that because it's low cost, too many businesses jump in without knowing what they're looking to achieve. This presentation, delivered at Event Solutions 2010, will give you the tools you need to craft an effective social media strategy.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Social media is on the lips of virtually every business owner and marketer today – the problem is that because it's low cost, too many businesses jump in without knowing what they're looking to achieve. This presentation, delivered at Event Solutions 2010, will give you the tools you need to craft an effective social media strategy.
To drive change, you need a conversation manager. Someone who integrates word-of-mouth in everything you do. The personality of the conversation manager is key to success, more than his skills.
This white paper examines the role of the voice of the customer in achieving successful product or service innovation.
Customers are always talking about your products or services, but who knows what they are saying? If you’re like most organizations, only a select group of people have access to the voice of the customer. But would people view their jobs differently or approach them differently if they had access to the voice of the customer?
Bob Bernstein and Peter Gould of Sunbelt Dimensional, Inc., a solution provider at the marcus evans PharmaMarketing Summit 2012, on designing more effective pharmaceutical product promotions.
Interview with: Bob Bernstein, President, & Peter Gould, Sales and Design Manager, Sunbelt Dimensional, Inc.
Bringing a Client-Centric approach to your customers and your organization. Bridging the divide between "High Design" and "High Delivery".
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Jessie Paul on Frugal Marketing at INC GrowCoPaul Writer
Presented by Jessie Paul at INC India's GrowCo Summit in Bangalore on July 30, 2011.
Structured approach to building a frugal brand plan spanning legacy and new media.
VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impac...VolunteerMatch
December 2012 Best Practice Network Webinar, presented by VolunteerMatch
Do your volunteer programs generate social and business value? Apollo Group and True Impact share how measuring employee volunteerism helps to prove - and improve - your impact on society, employees, and the company's bottom line. Learn tips for how to leverage impact data to communicate with leadership and guide continuous program improvement.
About Our Guest Speakers
Farron Levy, president and founder of True Impact, specializes in triple-bottom-line assessments, having helped a broad range of companies and their nonprofit partners evaluate the impacts of their social and environmental investments. Farron is a member of the Reimagining Service Council. He earned an MPP in Business and Government Policy from Harvard University, and a BS with university honors from Carnegie Mellon University.
Lauren Keeler is the Director of Community Engagement for Apollo Group working to help support the organization’s nonprofit partners through engaging staff, students, faculty and alumni in high impact opportunities to give back. In her role she engages internal stakeholders in the CSR and engagement conversation to promote community engagement and volunteerism as an essential part of the workplace.
el Bulli tableware
Author: Pere Gifre - Ikonic / el Bulli.
Cient: Restaurant el Bulli. Roses (Spain)
Year: start 2008
· CALENDAR
MAY 2008. Dinner at elBulli. First contact.
DEC 2008. Meeting at elBulli. Ferran Adrià proposes that we design their new chocolate box. At the end of the meeting we had a big proposal: to design their new tableware for the snacks.
JAN 2009. We started to analyze the elBulli elaborations, their techniques and philosophies to understand their needs and make a project brief. All of this was done in collaboration with elBulli and also with elBulli Taller team.
FEB 2009. We present a concept proposal for development.
TOKYO TASTE – Ferran Adrià presents the concepts on which we are working.
FORUM GASTRONOMIC DE GIRONA – Ferran Adrià presents the new tableware project.
MAR 2009. We manufacture some prototypes to evaluate their use.
MAY 2009. INDABA 2009. Ferran Adrià presents the tableware concept design animations at the festival celebrated in South Africa.
LA SEXTA NEWS. La sexta TV channel broadcast a special program about the cuisine of elBulli and Ferran Adrià showing the first prototypes.
JUN 2009. elBulli begins its season until December.
JUL-DIC 2009. We evaluate the designs in the elBulli kitchen itself, studying in detail their internal work processes and elaborations preparation.
SEPT 2009. DOCUMENTARY RTVE. The National Spanish television broadcast an advance of “The history of elBulli”, which contains some fragments of the designs video presentation.
OCT 2009. MIPCOM – “The history of elBulli” documentary is presented. It consists of a collection of 8 DVDs, which will be broadcast in RTVE in 2010, including a summary with the new tableware concept. The images are also used for the credits and for the promotional documentary spot.
DEC 2009. EelBulli closes its doors until next season. The DVD collection “The history of elBulli” goes on sale internationally.
JAN 2010. We are currently working on the adaptation of the designs for their final use, adapting them to manufacturing processes.
To drive change, you need a conversation manager. Someone who integrates word-of-mouth in everything you do. The personality of the conversation manager is key to success, more than his skills.
This white paper examines the role of the voice of the customer in achieving successful product or service innovation.
Customers are always talking about your products or services, but who knows what they are saying? If you’re like most organizations, only a select group of people have access to the voice of the customer. But would people view their jobs differently or approach them differently if they had access to the voice of the customer?
Bob Bernstein and Peter Gould of Sunbelt Dimensional, Inc., a solution provider at the marcus evans PharmaMarketing Summit 2012, on designing more effective pharmaceutical product promotions.
Interview with: Bob Bernstein, President, & Peter Gould, Sales and Design Manager, Sunbelt Dimensional, Inc.
Bringing a Client-Centric approach to your customers and your organization. Bridging the divide between "High Design" and "High Delivery".
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Jessie Paul on Frugal Marketing at INC GrowCoPaul Writer
Presented by Jessie Paul at INC India's GrowCo Summit in Bangalore on July 30, 2011.
Structured approach to building a frugal brand plan spanning legacy and new media.
VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impac...VolunteerMatch
December 2012 Best Practice Network Webinar, presented by VolunteerMatch
Do your volunteer programs generate social and business value? Apollo Group and True Impact share how measuring employee volunteerism helps to prove - and improve - your impact on society, employees, and the company's bottom line. Learn tips for how to leverage impact data to communicate with leadership and guide continuous program improvement.
About Our Guest Speakers
Farron Levy, president and founder of True Impact, specializes in triple-bottom-line assessments, having helped a broad range of companies and their nonprofit partners evaluate the impacts of their social and environmental investments. Farron is a member of the Reimagining Service Council. He earned an MPP in Business and Government Policy from Harvard University, and a BS with university honors from Carnegie Mellon University.
Lauren Keeler is the Director of Community Engagement for Apollo Group working to help support the organization’s nonprofit partners through engaging staff, students, faculty and alumni in high impact opportunities to give back. In her role she engages internal stakeholders in the CSR and engagement conversation to promote community engagement and volunteerism as an essential part of the workplace.
el Bulli tableware
Author: Pere Gifre - Ikonic / el Bulli.
Cient: Restaurant el Bulli. Roses (Spain)
Year: start 2008
· CALENDAR
MAY 2008. Dinner at elBulli. First contact.
DEC 2008. Meeting at elBulli. Ferran Adrià proposes that we design their new chocolate box. At the end of the meeting we had a big proposal: to design their new tableware for the snacks.
JAN 2009. We started to analyze the elBulli elaborations, their techniques and philosophies to understand their needs and make a project brief. All of this was done in collaboration with elBulli and also with elBulli Taller team.
FEB 2009. We present a concept proposal for development.
TOKYO TASTE – Ferran Adrià presents the concepts on which we are working.
FORUM GASTRONOMIC DE GIRONA – Ferran Adrià presents the new tableware project.
MAR 2009. We manufacture some prototypes to evaluate their use.
MAY 2009. INDABA 2009. Ferran Adrià presents the tableware concept design animations at the festival celebrated in South Africa.
LA SEXTA NEWS. La sexta TV channel broadcast a special program about the cuisine of elBulli and Ferran Adrià showing the first prototypes.
JUN 2009. elBulli begins its season until December.
JUL-DIC 2009. We evaluate the designs in the elBulli kitchen itself, studying in detail their internal work processes and elaborations preparation.
SEPT 2009. DOCUMENTARY RTVE. The National Spanish television broadcast an advance of “The history of elBulli”, which contains some fragments of the designs video presentation.
OCT 2009. MIPCOM – “The history of elBulli” documentary is presented. It consists of a collection of 8 DVDs, which will be broadcast in RTVE in 2010, including a summary with the new tableware concept. The images are also used for the credits and for the promotional documentary spot.
DEC 2009. EelBulli closes its doors until next season. The DVD collection “The history of elBulli” goes on sale internationally.
JAN 2010. We are currently working on the adaptation of the designs for their final use, adapting them to manufacturing processes.
Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. During our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, will explain how to create lasting impact through partnerships with nonprofits while avoiding common mishaps.
She'll share examples of companies that have done it right--and those that have fallen short. You’ll also learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan will underline the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.
Cultivating an active and loyal volunteer base is a critical component of building your donor base and organizational capacity for programs and fundraising.
Explore strategies for engaging and mobilizing volunteers using the social web. We’ll cover examples and best practices for recruiting, retaining and recognizing volunteers using free and accessible web tools.
VolunteerMatch Solutions BPN Webinar: The Radically Engaged BusinessVolunteerMatch
August 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
On May 17, 2012 Carol Cone wowed attendees at the 2012 VolunteerMatch Client Summit in San Francisco, CA. We’ve invited “the mother of cause marketing” back for an encore presentation, so that you can share in this inspiring session!
Through a presentation on the “Radically Engaged Business,” Carol Cone will share her thoughts and best practices on building a purpose-driven business and exploring the critical and evolving relationship between employee engagement and groundbreaking citizenship programs.
Participants will learn the four key tenets of building a radically engaged business:
• Creating a gold-standard citizenship/purpose program,
• Operationalizing that program,
• Building a unique employer brand, and
• Using your citizenship/purpose program to drive talent development.
Through best-in-class case studies, including Avon, PNC and IBM, among others, participants will learn how successful organizations are using purpose to energize, inspire and activate employees and drive business impact.
About Our Guest Speaker:
At Edelman, Carol Cone provides strategic counsel to clients on the development of cause and public engagement strategies, as well as corporate and brand citizenship. She has a deep commitment to innovative research with consumers, executives and employees; she works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study, its Trust and Health Engagement Barometers, as well as create new insight reports and intellectual property.
Carol is internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues.
How to Become a Social Good Volunteer Champion for #GivingTuesdayVolunteerMatch
It may come right after Black Friday and Cyber Monday, but #GivingTuesday is all about giving back to the causes we care about most. And volunteering can be a great way to do that.
As someone who cares enough to learn about #GivingTuesday, you can make even more of a difference by becoming a champion for your cause and gathering support. Join speakers from #GivingTuesday, Salesforce Foundation and VolunteerMatch for a special webinar to talk about ways you can organize your networks of family, friends, or even coworkers to make a big difference for your cause on #GivingTuesday.
You are more powerful than you realize – and by becoming a volunteer champion, you can harness that power to help the causes you care about most. Join us to learn how – and tell your friends!
VolunteerMatch Solutions BPN Webinar: Social Media + Corporate ResponsibilityVolunteerMatch
June 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.
Fenton’s SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, lead an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.
About Our Guest Speakers:
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton’s New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton’s SEE, SAY, FEEL, DO guide to social media metrics that matter.
VolunteerMatch Solutions BPN Webinar: Trends & Best Practices in Using Social...VolunteerMatch
July 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
Social media has emerged as an ideal platform for sharing a company's corporate responsibility story with its stakeholders. It's authentic. It's continuous. It's targeted. It's interactive. But as opportunities to inform, engage and activate stakeholders continue to grow with the changing technology, small businesses in particular can face challenges in adapting. What tools are worth the investment of time? How can compelling CSR content be developed and shared most efficiently, without sacrificing engagement?
Georgetown University's Center for Social Impact Communication (CSIC) recently conducted research on how small businesses are thinking about CSR, social media, and the intersection of the two. Join Julie Dixon, deputy director of CSIC, for an interactive discussion on trends and best practices, as well as recommendations on how smaller organizations can share their compelling stories of community involvement and employee volunteerism in ways that meet their unique limitations on resources, staff and time.
About Our Guest Speaker:
Julie Dixon is the Deputy Director of the Center for Social Impact Communication (CSIC) at Georgetown University, where she manages the day-to-day operations of the center including research, curriculum and partnership development, outreach and communications. She's the author of CSIC's recent publication "Small Business, Big Engagement," a comprehensive set of trends and best practices for small businesses looking to use social media to engage stakeholders in their socially responsible business practices. Follow her work at the center on Twitter at @georgetowncsic.
Volunteer recognition programs your employees will love - March 2015 Voluntee...VolunteerMatch
Employee volunteers who go above and beyond deserve recognition. Rewards and awards programs offer your employees incentive to get involved, fun competition with their coworkers, and a feeling of being appreciated.
But we think these volunteer champions deserve something more than a free t-shirt. In this month’s Best Practice Network (BPN) Webinar, we’ll hear from Nationwide and AT&T – two companies that get creative with their employee recognition programs. They’ll inspire you to start your own unique reward practices.
Oh, and we’ll be doing things a little differently this month. We’re excited to announce “Bite-Sized BPNs”: The same great information packed into half the time. Pairs well with coffee, lunch, or snack breaks.
At VM Summit 16, we heard from members of the Hunger Volunteer Collaborative including VolunteerMatch, the
Alliance to End Hunger, and the Taproot Foundation about how they fight hunger with pro bono programming that leverages logistic and safety expertise. Learn about ways to get involved and reduce food insecurity in the U.S., as well as examples of how companies are joining the effort.
"Stop the Funding: Social Sector is Fully Resourced." Until we see this headline across our newsfeeds, the corporate sector must continue to innovate on ways to build nonprofit capacity. Pro bono and skilled volunteering can connect the dots between the shortage of resources and the wealth of skills in the private sector. With 76% of nonprofits reporting an increase in demand for their services and over 50% unable to meet the demand, skilled volunteering programs offer a tremendous value to an organization’s infrastructure allowing for increased capacity and expanded programming. Taproot Foundation led a panel discussion with leading corporate
and nonprofit partners who shared real-life examples of succeeding at, stumbling with, and scaling skilled volunteer and pro bono programs! Attendees heard from experts and
walked away with tools supporting an increased engagement in pro bono and skilled volunteering.
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...VolunteerMatch
As a corporate responsibility professional, you understand the importance of focusing on complex social issues and creating social change. But what about creating positive change in yourself to gain a wider and deeper perspective of your role and the overall work of your company? Learn how to step out of your comfort zone to gain professional development and how pro bono volunteering can be the answer for employee volunteerism.
In this month’s Best Practice Network (BPN) Webcast, hosted by ACCP, we’ll hear from two thought-leaders in volunteerism and professional development. Katherine Campbell, Executive Director at Council for Certification in Volunteer Administration (CCVA), manages professional credentialing programs for leaders of volunteers. Amanda MacArthur, Vice President of Global Pro Bono & Engagement at PYXERA Global, designs and implements corporate social responsibility programs for the public and private sector focused on skills-based volunteerism. Both have extensive backgrounds in designing volunteer programs that benefit the organization, company, and individual. Register now!
Amanda MacArthur & Katherine Campbell are authors in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. They are just 2 of the 35 volunteer engagement experts sharing their knowledge on what’s next in volunteer engagement.
Book details: http://bit.ly/1HsI5tQ
Where Do I Go From Here? Evolving your Volunteer Program for More InvolvementVolunteerMatch
How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided.
Join this free webinar to learn more about social media, and how you can use social media tools to increase your volunteer engagement and expand your volunteer recruitment.
Volunteer engagement is changing. What do you need to know about social media as a volunteer program manager? How can you use social media to promote your volunteer opportunities and recruit volunteers? This webinar will offer an introduction to including social media in your volunteer recruitment and retention plans. You'll see examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities.
You'll also learn about the social media tools available as part of your VolunteerMatch account that can help you promote your volunteer opportunity on other social networking sites.
VolunteerMatch is here to help make it easy for you to recruit volunteers, manage existing volunteers, and promote your organization.
The CSR Scene: From Checkbook Philanthropy to Authentic EngagementVolunteerMatch
This stimulating session offered a perspective on how
corporate community involvement has evolved over the
past 20 years. We explored the key trends in philanthropy
and corporate social responsibility (CSR), examined the
challenges companies and nonprofits face in working
together to achieve authentic engagement, and took a
peek at what may be coming down the line. The “CSR
Scene” is a constantly evolving field of work, with many
moving parts. Participants engaged in conversation
about this dynamically changing environment and the
obstacles as well as opportunities it presents.
The Power of WHY: The Key to Uniting Employees Around Your Company Vision [Ma...VolunteerMatch
What separates successful, innovative corporate responsibility programs from the status quo? The answer may be simpler than you think.
On March 18th, 2016, Stephanie Staidle, founder of The Right Brain Entrepreneur joined VolunteerMatch to explore The Power of Why: The Key to Uniting Employees Around Your Company Vision. In this complimentary webinar, attendees learned how to unite employees around your company vision and inspire them to take part in your cause work. How? By understanding and using your company's "why".
Imagine recruiting over 100 new volunteers each week or supporting over 250 local nonprofits annually with your employee volunteer program. The Girl Scouts of Greater Chicago and Northwest Indiana and Groupon have been able to accelerate their volunteer programs through an innovative approach and strategic community partnerships. Learn about this unique partnership and signature skills-based volunteer event—“Scout Out Engineering”—that was developed in Chicago and has scaled to the Bay Area! Both organizations also shared tips on how they use YourMatch and VolunteerMatch for volunteer management and recruitment.
Changing Corporate Perspectives: Workplace Volunteer Programs - June 2015 BPN...VolunteerMatch
Are you eager to start a Workplace Volunteer Program, but wonder how you’ll get the rest of your company on board? Luckily, the notion of corporate social responsibility (CSR) is changing, and it’s becoming an easier sell to do good. Not only are nonprofit organizations becoming more savvy corporate partners, but companies are beginning to see a shared purpose in volunteer partnerships.
In this month’s Best Practice Network (BPN) Webinar, we’ll hear from Angela Parker and Chris Jarvis, co-founders of Realized Worth. Their years of experience in the corporate volunteerism field will lend to their discussion of the trends and challenges they’re seeing, recommendations on how to inspire employees to volunteer, and the corporation’s role in a higher calling. Their stories will energize you to launch the perfect workplace volunteer program for your company.
BrandHOUSE Capabilities and CredentialsChris Waldron
BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services.
We help clients to communicate
by partnering with them to tell stories and open conversations
on their behalf.
HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions. HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking. HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results. HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
Your brand is your most valuable asset. So it's crucial to get your messaging right from the start.
At Fearless, we find out what you do and why you do it. Then we help you say it better.
Read through our pitch deck to find out more about us and our process.
Visit our website: www.fearless.com.au
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
This presentation explore the 3 key elements of Design Thinking concept:
1) mind-set
2) process and
3) tool
Thinking of design as an experience rather than isolated objects help us deal with much more complex world - Tim Brown
A way of approaching business problem in the same way designers approach design problem - Roger Martin
No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes. - Bruce Mau
Design as a way of thinking, an approach to solving problems
How agencies must adapt to survive. I propose a new model for developing communications which gives fans of the category and your brand an active role in the development of the brand and its communications.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Capabilities we need now in change managementLena Ross
Titled 'The High 5 of Change Mastery' this presentation is a guide for change leaders and practitioners to future-pace their capabilities with these skills for change mastery. These emerging capabilities will help us optimise our relevance and effectiveness in a disruptive business environment.
NewMarque Group specializes in helping young companies build their brand from strategy through execution. We are adept at creating innovative solutions to solve the organizational and marketing problems faced by early stage companies.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
2. Who is BrandHOUSE is a creative consultancy.
BrandHOUSE, We provide premium consulting in brand
communications, advertising, graphic
and what design services and social media.
do they do?
We help clients to communicate
by partnering with them to tell stories and
open conversations on their behalf.
Importantly, we connect brands to people.
2
2
3. our difference of ‘human-centredness’, helping to transform
Transformational design is our difference. organisations by giving them the capability to
We apply our strategic process of design experience from a human perspective.
transformational design to help our clients
Transformational design does not claim to be a
align their business plan with a clear brand
change management process, but aspects of
strategy.
participating in the design process may help to
move towards the desired outcome.
what is transformational design This process can provide initial steps towards
Transformational design is a strategic changing the culture, aligning thinking and
response that recognises to change the focusing around the end user. Participation in
perceptions of your customer base, and the process gives stakeholders ownership of a
the market you want to capture, you must vision and helps champion the chosen direction.
influence their purchasing behaviour. Leaving the participants with the tools and
capacity to continue to adapt and innovate
Transformational design acknowledges that
means not only that organisational change will
‘design is never done’. Because organisations
continue to happen, but also that it can happen
now operate in an environment of constant
alongside that organisation’s day-to-day work.
change, the challenge is not how to design
a response to a current issue, but how to Sought response:
design a means of continually responding, From the application of this strategic response,
adapting and innovating. Transformational transformational design then leads onto ask:
design seeks to leave behind not only the
What do I want potential clients/customers to
shape of a new solution, but the tools, skills
think and/or do?
and organisational capacity for ongoing
change. Step 1: I want to try your product or service out.
Transformational design shapes behaviour – Step 2: I will continue to buy your product.
of people, systems and organisations – as
Step 3: I will tell my friends about you.
well as form. Because of this, its practice
demands a high level of ‘systems thinking’: our hallmark
an ability to consider an issue holistically Experience is our hallmark. With over 20 years
rather than reductively, understand experience, all our clients benefit equally from
relationships as well as components, and to a structure that enables us to offer an efficient
synthesize complex sets of information and and broad range of design services to both local
constraints in order to frame the problem. and national clients across many sectors.
Transformational design triggers a change in
the organisational culture of its clients to one
3
4. BrandHOUSE use storytelling to create
compelling experiences that build human
connections. Stories help us to understand
complexity. Stories can enhance or change
perceptions. Stories are easy to remember...
and engage our feelings... Storytelling enables
individuals to see brands in a different light,
and accordingly take decisions, and change
their behaviour in accordance with these new
perceptions, insights, and identities.
Great stories, though, don’t just happen
randomly; they are designed.
4
5. our capabilities
BRANDING
PRINT INTERACTIVE ENVIRONMENT
Advertising Interactive Design Brand Environments
Annual Reports Social Media Event Signage
Brand Identity Out-of-home Media
Communications Wayfinding
Packaging
how we work
PROJECT-BASED OR IN-HOUSE
CONTRACTOR PARTNER
As a project-based contractor we come in as you As an In-house partner we become an extension of
need us. We become the extra pair of hands with your marketing department, or even become your
the creative mind to implement strategies to deliver marketing department, to create,
strong conceptual creative to increase your brand develop and implement your brand voice.
awareness and capitalise and expand your market share.
We become your brand custodian.
BrandHOUSE can develop brand and marketing
strategies to identify how to effectively communicate
your unique brand personality and competitive
advantages in ways that will increase your brand
awareness which in turn leads to an increase of
market share.
5
6. How do
we work
with you?
listen explore create define transform
Listen. It sounds so simple After having After brainstorming, ideas are sorted This next stage is Design is a method,
really, but we actually do it. listened to on the premise that ‘the patient is the about defining which transformational
We give you our undivided you, we use arbiter of the best solution.’ prototype will best design is a strategic
attention so we can fully these insights serve to meet the response.
understand your business to start client’s challenges,
We then begin the process of Transformational
challenges and understand exploring that will lead to a
prototyping concepts that are design is about
the scope of the issue and ways to change in customer
based on sound strategies that creating fundamental
define the right problem to deliver perception, give new
unlock complex problems to deliver change, that gives a
tackle. strategic insights to your brand
an outcome that will result in return on investment
outcomes by and change purchasing
transformational design. through increase of
placing your behaviour.
purchasing behaviour
target market
and elevates
– the ‘user’ – at
your brand in the
the heart of a
market place above
solution.
competitor brands.
6
7. Do more
Amplify the reach of your brand through
social engagament. Brandhouse can help you
with your
tactically build campaigns across multiple
channels.
next Multichannel marketing is the way forward.
We can build integrated campaigns that adopt
campaign
across offline and online environments to
create meaningful and engaging conversations
with your target market.
To develop a successful social media campaign
there are five steps that should become a part
of your strategy:
1. Define your digital 3. Invest in the right technology 4. Build your customer
and offline strategy Use Customer relationship management (CRM) enagagement
Feed overarching and database tools to build a holistic view of the model
business objectives customer, and then use this to target your Be clear about what
into your online and communications with more efficiency. you want to achieve
offline marketing in your integrated
mix to create campaign, both
compelling cross offline and
channel strategies. online. Then, use
yourCRM system
along with customer
segmentation and
2. Collect the right profiling to achieve
customer data these goals..
Determine what
data you need to
capture to provide 5. Start a
meanigful insights conversation
to drive strategy Engage your
and maximise cumsumer with
consumer information that
enagagement. they want and
influence their
decisions.
Engage, inform
and convert.
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8. Worksafe
Campaign
Facebook 3rd Party application
We successfully executed a social media
strategy in partnership with Naked
Communications.
Centred around a third party Facebook app,
features included a customised quiz with
specialised questions focussing on testing
participants responses . The results were then
shared across their social media platforms
and worked to reinforce the main points of the
Worksafe campaign. Additionally, the client was
able to extract live data from the execution.
A secondary element was the strategy to
generate awareness and target people who
might be interested in the campaign so that
they were exposed to it.
The Worksafe Youtube channel became the
eighteenth most veiwed in the education
category, and third most viewed in the comedy
section.
58,124 1,355
Views Likes
http://www.youtube.com/watch?v=YVrVgrhbV7w http://apps.facebook.com/worksafe-experiment/
8
9. Back A-Z Products
Title Back Incra Positioners Back
Incra LS Positioner 17" Incra LS Positioner 25"
Full Metric Super System Full metric Super System
(incl. WonderFENCE) (incl. WonderFENCE)
What’s hot at PWS
$885.00 Qty:
Hand tools & Incra Incra LS 32" Conversion Kit
Accessories Positioners (incl. replacement leadscrew,
rack, scales, Template Library etc.) The LS is unquestionably
Work efficiently across Only one system offers
tasks from setting-out, accuracy, repeatability the most accurate router
We source the best possible products to
enhance the woodworking experience for FAQs Call Us Email Us assembly to finishing and versatility Incra LS Positioner 25" table fence available. It’s
hobby and professional woodworkers. Full metric Super System capable of achieving
(incl. WonderFENCE) accuracy usually only found
We are proud of the reputation for service A–Z Products
and quality that we have built for on machinery costing tens of
Incra LS Positioner 17"
Professional Woodworkers Supplies. thousands of dollars. The
One-Time Tools Full Metric Std
new LS achieves positioning
(incl. WonderFENCE)
Measuring Miscellaneous accuracy independently
Tap to continue Combo Value Packs Rules Incra WonderFENCE verified to 0.0015” per 12” of
Measuring and set-out Upgrades Ultra etc. to travel and repeatability of
Clearance Corner accuracy is the basis of any WonderFENCE metric version better than 0.001”. This is
woodworking project
only possible because of its
Incra LS Positioner 17"
Full Metric Joinery System
Search Cart Checkout Search Cart Checkout Search Cart Checkout Search excl. WonderFENCE)
Cart Checkout Search Cart Checkout
professional woodworkers supplies
Mobile app currently in development.
PWS
With clients coming to the realisation to the
importance of needing to be where their target
Mobile App
market is and to successfully engage them,
Professional Woodworkers Supplies have
added a mobile app as part of their marketing.
9
10. Social media
drives revenue
2010
2012
Growth
65% 330% 2%
As social networks continue to gain traction at
incredible speeds, many corporations and small
businesses are investing heavily in building
communities online, and were looking for ways
to measure the impact of their investment. Value of share $4.15 $1.85 $0.92
In 2010, a report was released by Eventbrite
by platform
Every time someone shares an Since 2010, the average, aggregate dollars per share has
which detailed the cash benefits of ‘sharing’. event, it drives, on average $3.25 increased (81%) from $1.78 to $3.23. Twitter saw the greatest
in additional revenue back to the increase (330%) from $0.43 to $1.85, while Facebook saw
The social commerce report revealed that every healthy growth (65%) from $2.52 to $4.15. Dollars per LinkedIn
organiser.
time someone shared a paid event on Facebook, share increased only slightly (2%) from $0.90 to $0.92.
it drove an additional $2.52 in revenue back Shares drive
to the event organizer, and 11 additional page
traffic 14 33 10
views of their event page. Visits per share in 2012 over 2010 Over the last two years, the average number of people who
have also from increased, with click links shared by organizers and attendees through social
Twitter driving more event page media has increased from 7 to 17 visits per share. Links shared
traffic than Facebook and LinkedIn. on Facebook now drive 14 visits back to the event website,
compared with 11 in 2010. Twitter drives the most visits with
33 visits per share, while LinkedIn users visit event pages an
average of 10 times for every link that is shared.
10
11. Digital
strategy
capabilities
Crative strategy and proposal Seeding Google and Facebook advertising
Creative and strategy for a digital online Seeding is an online PR service that involves Google and Facebook advertising is a great way
campaign. Full proposal document on options dropping links on affiliated websites, social to drive traffic to your website. Campaigns can
for generating unique branded content and media, forums and blogs that consequently be run over 1–3 months. To achive a number one
integrating social media with the objective of generates hits, views and likes to your Facebook page ranking, a 3 month campaign is advised.
maximizing your brand online and also driving fanpage and the website.
Specific Services
traffic to your webiste.
Seeding is best optimized with engaging content Graphic design - banner ads & media placement.
Specific Services in mind and works best with a strong Facebook
Cost
Creative strategy, copywriting. 3rd party application and/or viral video.
Dependent on brief and/or budget.
Cost Specific Services
EDM’s
Dependent on brief and/or budget. Research Strategy with 10 days of seeding.
Electronic email send outs featuring a branded
Facebook fanpage 3rd party app Cost
skin template and a CMS providing you with
Dependent on brief and/or budget.
The creative, design and execution of a access to change content for weekly/monthly
Facebook fanpage and 3rd party fan page Viral Video send outs via database.
application with engaging content and possible
The creative, production and post production Specific Services
prize incentive that gears users towards using
of a viral video that will showcase your brand Graphic design of template, backend
the application, pushing brand equity and
and be used as a vehicle for generating views to development - CMS.
getting them to the website.
your Youtube channel and then subsequently to
Cost
Specific Services your website.
Dependent on brief and/or budget.
Graphic design, art direction, stock imagery, Specific Services
backend development and client management. Services subject to creative.
Cost Cost
Dependent on brief and/or budget. The cost for this service is heavily dependent on
the creative concepts that can be put forward
in the creative strategy plan as previously
outlined.
11
12. Simply put, if you don’t innovate
then you won’t survive.
Brands must be relevant as markets evolve.
Those brands that recognise that markets are
fractured over many platforms, who leverage
existing, new and emerging touchpoints will be
the future.
Don’t be a brand for today.
We would love to hear from you.To learn more
about your business challenges. To discuss how
we are able to help. To provide insight. To think
about how we can partner with you to give more
presence to your brand.
Contact:
Chris Waldron / Creative Director Suite 9 / 501 Church Street, Richmond VIC 3121
t +61 412 374 050 e chris@brandhouse.net.au www.brandhouse.net.au
Connecting
brands
to people
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