The goodpurpose study is Edelman’s annual global research that explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted in 13 countries among more than 7,000 adults. It is the only global study of its kind.
VolunteerMatch Solutions BPN Webinar: The Radically Engaged BusinessVolunteerMatch
August 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
On May 17, 2012 Carol Cone wowed attendees at the 2012 VolunteerMatch Client Summit in San Francisco, CA. We’ve invited “the mother of cause marketing” back for an encore presentation, so that you can share in this inspiring session!
Through a presentation on the “Radically Engaged Business,” Carol Cone will share her thoughts and best practices on building a purpose-driven business and exploring the critical and evolving relationship between employee engagement and groundbreaking citizenship programs.
Participants will learn the four key tenets of building a radically engaged business:
• Creating a gold-standard citizenship/purpose program,
• Operationalizing that program,
• Building a unique employer brand, and
• Using your citizenship/purpose program to drive talent development.
Through best-in-class case studies, including Avon, PNC and IBM, among others, participants will learn how successful organizations are using purpose to energize, inspire and activate employees and drive business impact.
About Our Guest Speaker:
At Edelman, Carol Cone provides strategic counsel to clients on the development of cause and public engagement strategies, as well as corporate and brand citizenship. She has a deep commitment to innovative research with consumers, executives and employees; she works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study, its Trust and Health Engagement Barometers, as well as create new insight reports and intellectual property.
Carol is internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues.
Apresentação que mostra os números de 2012 da pesquisa goodpurpose, que avalia a atitude de consumidores em 16 países em relação a marcas que apoiam causas socialmente relevantes.
Realização: Edelman; apresentação no Brasil: Edelman Significa.
SB'12 - Karen Barnes - Shelton, Hernan Sanchaz - Havas Media Intelligence, Jo...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
VolunteerMatch Solutions BPN Webinar: The Radically Engaged BusinessVolunteerMatch
August 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
On May 17, 2012 Carol Cone wowed attendees at the 2012 VolunteerMatch Client Summit in San Francisco, CA. We’ve invited “the mother of cause marketing” back for an encore presentation, so that you can share in this inspiring session!
Through a presentation on the “Radically Engaged Business,” Carol Cone will share her thoughts and best practices on building a purpose-driven business and exploring the critical and evolving relationship between employee engagement and groundbreaking citizenship programs.
Participants will learn the four key tenets of building a radically engaged business:
• Creating a gold-standard citizenship/purpose program,
• Operationalizing that program,
• Building a unique employer brand, and
• Using your citizenship/purpose program to drive talent development.
Through best-in-class case studies, including Avon, PNC and IBM, among others, participants will learn how successful organizations are using purpose to energize, inspire and activate employees and drive business impact.
About Our Guest Speaker:
At Edelman, Carol Cone provides strategic counsel to clients on the development of cause and public engagement strategies, as well as corporate and brand citizenship. She has a deep commitment to innovative research with consumers, executives and employees; she works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study, its Trust and Health Engagement Barometers, as well as create new insight reports and intellectual property.
Carol is internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues.
Apresentação que mostra os números de 2012 da pesquisa goodpurpose, que avalia a atitude de consumidores em 16 países em relação a marcas que apoiam causas socialmente relevantes.
Realização: Edelman; apresentação no Brasil: Edelman Significa.
SB'12 - Karen Barnes - Shelton, Hernan Sanchaz - Havas Media Intelligence, Jo...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Global Findings: 2010 Edelman goodpurpose® StudyEdelman
The 2010 Edelman goodpurpose® study is the firm’s fourth annual global study that explores consumer attitudes around social Purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted by StrategyOne and consisted of 20 minute interviews in 13 countries among 7,259 adults. Online interviews were conducted in Brazil, Canada, France, Germany, Italy, Japan, Mexico, The Netherlands, UAE, the United Kingdom and the United States. Face-to-face interviews were conducted in China and India. The study is representative of the country population, except in UAE, where it is representative of the online population.
Edelman's 2010 goodpurpose study reveals that consumers in emerging markets like China outpace their peers in the West as being most engaged in social good. The global consumer study explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations.
Presentación en power point en inglés de la herramienta de la herramienta "The Inclusive Business Challenge: Identifying opportunities to engage low-income communities across the value chain // (El desafío de los negocios inclusivos: Identificando oportunidades para involucrar comunidades de bajos ingresos a través de la cadena de valor), desarrollada por el WBCSD. Para descargar la herramienta completa en http://www.wbcsd.org
Goodpurpose Study 2010, lo studio sul web marketing e l'evoluzione del concetto di brand social responsibility svolto da Edelman su 7.000 consumatori in 13 paesi.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Lessons From A National Industry Awareness CampaignPCI
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
ICE - Retail Innovation Consultants explore the trends the retail industry is following in 2020.
ICE is a Retail Innovation Consultancy specifically focusing on Startups and Small to Medium Brands entering the FMCG industry. We advise on POS Design and Manufacturing as well as how to join the circular economy.
rust in traditional journalism has rebounded by five percentage points to 53 percent while trust in search engines and social media platforms has plummeted by eight percentage points to 33 percent since last year, according to the 2018 Edelman Trust Barometer. The annual study shows that as a significant majority (64 percent) are concerned about fake news there is a yearning for journalism that provides accurate, credible information. According to the study a strong majority of Irish people believe that traditional journalists are meeting expectations in terms of investigating corruption (56 percent), guarding information quality (54 percent) and educating on issues (61 percent).
This year’s study shows a revival of faith in experts. Academic (68%) and technical (66%) experts are seen as the most credible spokespeople for a company, while trust in ‘a person like yourself’ dropped 2 points to 52%. Trust in CEO’S as a voice of authority increased by 14 points to 41%.
The research finds that business is now expected to be an agent of change. 63% say that CEOs
should take the lead on change rather than wait for Government to impose it. This show of faith in business comes with high expectations. 75% of respondents believe that producing high-quality products and services is the most important job for CEOs, followed by ensuring that the company is trusted (73%) and has high ethical standards (66%). In Ireland trust in US headquartered companies fell by 6 points.
“At a time when people are struggling with who and what to believe there is a notable rise in trust in journalism. People’s trust in social media as a source of news is collapsing, leaving an opportunity for journalists and bona fide experts to inform society,” said Joe Carmody, MD, Edelman Ireland.
According to the Barometer, Government is seen as the preferred institution to lead Ireland to a better future ahead of business and NGOs. Trust in Government is also increasing year on year and now stands at 35%. Over the past five years trust in Government has increased by 15%, the largest increase of each of the four institutions during that period.
Manufacturing (61%) and education (70%) are the most trusted sectors, according to the Irish study, with financial services (29%) and automotive (44%) the least. The study also reveals that trust in industry sectors including technology, food and beverage, telecommunications, entertainment, automotive and consumer packaged goods declined over the past five years.
Global Findings: 2010 Edelman goodpurpose® StudyEdelman
The 2010 Edelman goodpurpose® study is the firm’s fourth annual global study that explores consumer attitudes around social Purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted by StrategyOne and consisted of 20 minute interviews in 13 countries among 7,259 adults. Online interviews were conducted in Brazil, Canada, France, Germany, Italy, Japan, Mexico, The Netherlands, UAE, the United Kingdom and the United States. Face-to-face interviews were conducted in China and India. The study is representative of the country population, except in UAE, where it is representative of the online population.
Edelman's 2010 goodpurpose study reveals that consumers in emerging markets like China outpace their peers in the West as being most engaged in social good. The global consumer study explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations.
Presentación en power point en inglés de la herramienta de la herramienta "The Inclusive Business Challenge: Identifying opportunities to engage low-income communities across the value chain // (El desafío de los negocios inclusivos: Identificando oportunidades para involucrar comunidades de bajos ingresos a través de la cadena de valor), desarrollada por el WBCSD. Para descargar la herramienta completa en http://www.wbcsd.org
Goodpurpose Study 2010, lo studio sul web marketing e l'evoluzione del concetto di brand social responsibility svolto da Edelman su 7.000 consumatori in 13 paesi.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Lessons From A National Industry Awareness CampaignPCI
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
ICE - Retail Innovation Consultants explore the trends the retail industry is following in 2020.
ICE is a Retail Innovation Consultancy specifically focusing on Startups and Small to Medium Brands entering the FMCG industry. We advise on POS Design and Manufacturing as well as how to join the circular economy.
rust in traditional journalism has rebounded by five percentage points to 53 percent while trust in search engines and social media platforms has plummeted by eight percentage points to 33 percent since last year, according to the 2018 Edelman Trust Barometer. The annual study shows that as a significant majority (64 percent) are concerned about fake news there is a yearning for journalism that provides accurate, credible information. According to the study a strong majority of Irish people believe that traditional journalists are meeting expectations in terms of investigating corruption (56 percent), guarding information quality (54 percent) and educating on issues (61 percent).
This year’s study shows a revival of faith in experts. Academic (68%) and technical (66%) experts are seen as the most credible spokespeople for a company, while trust in ‘a person like yourself’ dropped 2 points to 52%. Trust in CEO’S as a voice of authority increased by 14 points to 41%.
The research finds that business is now expected to be an agent of change. 63% say that CEOs
should take the lead on change rather than wait for Government to impose it. This show of faith in business comes with high expectations. 75% of respondents believe that producing high-quality products and services is the most important job for CEOs, followed by ensuring that the company is trusted (73%) and has high ethical standards (66%). In Ireland trust in US headquartered companies fell by 6 points.
“At a time when people are struggling with who and what to believe there is a notable rise in trust in journalism. People’s trust in social media as a source of news is collapsing, leaving an opportunity for journalists and bona fide experts to inform society,” said Joe Carmody, MD, Edelman Ireland.
According to the Barometer, Government is seen as the preferred institution to lead Ireland to a better future ahead of business and NGOs. Trust in Government is also increasing year on year and now stands at 35%. Over the past five years trust in Government has increased by 15%, the largest increase of each of the four institutions during that period.
Manufacturing (61%) and education (70%) are the most trusted sectors, according to the Irish study, with financial services (29%) and automotive (44%) the least. The study also reveals that trust in industry sectors including technology, food and beverage, telecommunications, entertainment, automotive and consumer packaged goods declined over the past five years.
The 2017 Edelman Ireland Trust Barometer reveals a crisis in trust levels across the institutions of government, business, media and NGOs. Trust in media fell from 39 percent to 29 percent and media is now seen as the least trusted institution in Ireland. Trust in Government in Ireland remained at the same level as the previous year on 32 percent. Trust in Business and NGOs dropped and are now only 2 percentage points apart at 41 percent and 43 percent respectively.
Edelman Ireland can benchmark trust levels in your organisation compared to your competitors and wider industry. Further information, analysis and commentary on this year's Edelman Trust Barometer is available at www.edelman.ie
Edelman and The Marketing Institute of Ireland Social Media Survey 2016Edelman
This survey looks into attitudes and behaviours of Irish marketing professionals towards social media. It covers topics such as platform preference, use of paid distribution, social media influencers, crisis preparedness and measurement.
Our 2016 Edelman TRUST BAROMETER for Ireland revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Authentically Social by Corey Perlman - EO Puerto Rico
goodpurpose 2010
1. Citizens Engage! Edelman goodpurpose® Study 2010
FOURTH ANNUAL GLOBAL CONSUMER SURVEY
2. “We Make a Living
By What We Get,
But We Make a Life
By What We Give”
Winston Churchill
3. THE RISE OF GLOBAL CITIZENSHIP
Social media
86% of global consumers continues to drive
believe that business needs to social purpose
place at least equal weight on
society’s interests as on business’
interests. A Purpose “Reset”
Edelman 2010 goodpurpose® Study
Global issues are Emerging markets
local concerns take the lead
Q33. (Equal weight + more weight on society’s interests) Global (excludes UAE)
4. THE RISE OF THE “CITIZEN CONSUMER”
Global citizens unite
around disaster in Haiti in
unprecedented numbers
COP 15 Copenhagen Summit
considered a failure
Outpouring of support for Citizen journalism
local communities affected spreads support
by BP crisis for Iran
5. GOVERNMENTS RESPOND
UK Tories launch big society
India’s Parliament introduces Bill to
require largest companies to donate 2%
of their net profits to CSR activities.
6. BUSINESS PUTS PURPOSE OUT FRONT
Performance with Purpose
“Our belief that our financial
success — Performance —
must go hand-in-hand with our
social and environmental
responsibilities — our Purpose.”
Indra Nooyi
Chairman &
CEO, PepsiCo.
7. A PURPOSE “RESET”?
BACK TO BASICS?: Jobs and economic development
Will marketing
Can purpose change from
selling more widgets
drive profit? to providing more
substance?
Is less
guynameddave.com/
100-thing-challenge
Is purpose becoming institutionalized
now more? across corporate and marketing
spectrum?
8. WHAT CONSUMERS HAVE TO SAY… FOURTH ANNUAL
GLOBAL CONSUMER STUDY
2010
US
1000
CANADA CHINA
500 1000
MEXICO INDIA
500 500
BRAZIL JAPAN
500 500
UK UAE
500 250
FRANCE GERMANY
500 500
NETHERLANDS ITALY
500 500
StrategyOne surveyed 7,000+ consumers across 13 countries, aged 18-64
9. EMERGING MARKETS TAKE THE LEAD
Citizens in the world’s fastest growing markets – China, India, Brazil,
Mexico – have outpaced their peers as most engaged in supporting good
causes.
10. “CONSUMERS IN BRAZIL,
CHINA, INDIA AND MEXICO ARE
MORE LIKELY TO PURCHASE
AND PROMOTE BRANDS THAT
SUPPORT GOOD CAUSES,
OUTPACING THEIR PEERS IN
THE WEST.”
11. EMERGING MARKETS ARE MOST WILLING TO BUY BRANDS THAT SUPPORT
GOOD CAUSES
Consumers who
buy a brand that
supports a good
cause at least
every twelve
months.
Q20. (Net: at least every twelve months)
12. EMERGING MARKETS TAKE ACTION TO SUPPORT SOCIAL PURPOSE BRANDS
INDIA
78% “I would switch brands if a different
GLOBAL brand of similar quality supported a
62%
good cause.”
CHINA
77% “I am more likely to recommend a
GLOBAL brand that supports a good cause
62% than one that doesn’t.”
More than 7 in 10 consumers
in the emerging markets BRAZIL
80% “I would help a brand to promote
would take action to support GLOBAL their products or services if there is a
61%
social purpose brands. good cause behind them.”
Q16. (Top 2 box, Agree)
13. EMERGING MARKETS EXPECT BRAND INVOLVEMENT IN GOOD CAUSES
“I have more trust in a
brand that is ethically
and socially
8 in 10 consumers in the
responsible.”
India, China, Mexico and
Brazil expect brands to
Brazil: 81%
donate a portion of their
China: 78%
profits to support a good
Mexico: 78%
cause.
India: 77%
Global: 65%
Q17. & Q16. (Top 2 box, Agree)
14. THE FIFTH “P” OF MARKETING IS PURPOSE
Purpose is now the fifth “P” of marketing. It is a vital addition to the age-
old marketing mix of Product, Price, Placement and Promotion.
15. GLOBALLY, SOCIAL PURPOSE REMAINS KEY PURCHASE MOTIVATOR
When choosing between two
brands of equal quality and
price…
Social purpose continues to rank
as the number one deciding factor
for global consumers above
design, innovation and brand
loyalty.
Q23. (First ranked response) Global (excludes UAE)
16. CONSUMERS TAKE ACTION TO SUPPORT COMPANIES WITH PURPOSE
66%
BUY its products or services
66%
RECOMMEND its products or services
64%
SHARE positive opinions and experiences
Q39-44. (Top 2 box, Likely) Global (excludes UAE)
17. CONSUMER WILLINGNESS TO PROMOTE BRANDS WITH A CAUSE JUMPS
“I would help a brand to promote their
products or services if there is a good
cause behind them.”
+9
GAP RED
Q16. [TRACKING] (Top 2 Box, Agree) Global (excludes Mexico, the Netherlands, UAE)
18. … BUT ALSO WILLING TO PUNISH
Q45-49. (Top 2 box, Likely) Global (excludes UAE)
19. CONSUMER ACTIONISM
Consumers want to work alongside brands and corporations to
develop the best ideas for solving the world’s problems, then tackle
them head on.
20. CONSUMERS FEEL MORE EMPOWERED TO SUPPORT GOOD CAUSES
Which one of the following entities do you think should be doing the most to
support good causes?
-10
+5
Q7. [TRACKING] Global (excludes Mexico, the Netherlands, UAE)
21. CONSUMERS WANT TO PARTNER WITH BRANDS
71% believe brands and
consumers could do more to
support good causes by
working together
63% want brands to make it
easier for them to make a
positive difference
Q17. & Q16. (Top 2 Box, Agree) Global (excludes UAE)
22. CONSUMERS EXPECT CORPORATIONS TO INVEST IN PURPOSE
64% believe it is no longer enough
for corporations to give money;
they must integrate good causes
into their everyday business
61% have a better opinion of
corporations that integrate good
causes into business, regardless of
Q32. (Top 2 Box, Agree) Global (excludes UAE)
why they do so
23. GREEN AS ECONOMIC LEVER
Citizens believe that sustaining the environment can help grow the
economy.
24. “GREEN IS GREEN”
71% of global consumers
believe projects that protect
and sustain the environment
can help grow the economy
Demand highest in emerging
markets and US.
Q57. (Top 2 Box, Agree) Global (excludes UAE)
25. GOVERNMENT AND CORPORATIONS MUST PLAY ROLE
72% expect corporations
to take actions to
preserve and sustain the
environment
73% agree government
and business need to
work together more
closely to ensure the
environment is protected
Q32. & Q57. (Top 2 Box, Agree), Global (excludes UAE)
26. PUBLIC SUPPORT FOR ENVIRONMENTAL LEGISLATION IS STRONG
64% would support legislation that requires
corporations to meet certain environmental
standards even if it would negatively impact a
corporation’s profits
62% would support legislation that requires
government to fund partnerships between public
and private organizations to help protect the
environment
Q57. (Top 2 Box, Agree) Global (excludes UAE)
27. SO, HOW CAN YOU ENGAGE?
Helping brands and companies
integrate purpose into their core business
proposition and marketing efforts.
28. THE GOODPURPOSE POINT OF VIEW
People, companies, and brands working together to
“MUTUAL SOCIAL
APPLY RESPONSIBILITY”
take action and effect positive social change for mutual
benefit
YOUR BUSINESS PURPOSE TO Identify your social issue, and ownable,
MATCH A HIGHER SOCIAL PURPOSE galvanizing idea
Foster a deeper emotional connection and develop
ENGAGE YOUR PUBLIC sustainable brand loyalty
“RETURN ON Conversation, Participation, Membership,
MEASURE INVOLVEMENT” Purchase, Repurchase
29. “BE THE CHANGE YOU WANT TO SEE IN THE WORLD.”
MAHATMA GANDHI
“BE THE CHANGE YOU WISH TO SEE IN THE WORLD.”
MAHATMA GANDHI